Zee Cafe

LWT Campaign Report

Microsite

• 200+ GIFs uploaded on the site.• 83,121 visits with 76,550 users • 2 minutes spent on an average by a users on the site.

• 1298 Downloads • 279 Twitter shares• 274 Facebook shares

#VarunOnLWT Contest• Execution

– A quiz based contest on Twitter in which 10 engaging questions around Varun Dhawan were posted.

– Reached out to Varun Dhawan fan clubs on Twitter.

• Results

– #VarunOnLWT trending for 2 days.

– 20,000+ tweets generated during the contest.

– 9000+ unique participants

– 10.9% engagement rate

– 530.2k Impressions

– 13.1K RTs

– 23.9K Replies

LWT Content

Reach: 61,938Likes: 644Comments: NAShares: 1

MensXP article promotion Episode PromoLWT Album

Reach: 2,96,120Likes: 3907Comments: 33Shares: 41

Reach: 2,20,829Likes: 9,666Comments: 12Shares: 5

Influencer Tweets

• Reached out to influencers - Bollywood Gandu & Rajeev Masand to maximize reach. • Influencers tweeted using the GIFs from our micro-site reinforcing the campaign GIFs.

User Tweets

• Received an overwhelming response on #VarunOnLWT contest.• Some users tweeted using GIFs to show their excitement about the contest.

Celebrity Tweets

• Varun Dhawan tweeted about the show on the launch day.• Shruti Haasan RTed one of our tweets featuring her GIF.

Listicle Content – MensXP

http://www.mensxp.com/entertainment/gossip/27270-7-bollywood-celebrities-we-would-love-to-hang-out-with.html http://www.mensxp.com/entertainment/gossip/27077-17-hilarious-ways-in-which-we-react-to-everyday-life-situations.html

http://www.mensxp.com/entertainment/gossip/27172-11-most-interesting-things-bollywood-celebrities-have-revealed-in-interviews.html

Results

84,383

27,72,550 Reach

82,06,171 Impressions

5445 new followers

2.2M Impressions

17.6K RTs

12.9K Favourites

83,121 visits

76,550 users

1298 Downloads

553 Shares