Z a m b i a 1E l e c t i o n 1 2 0 1 5 M e d i a 1M o n i ... · PF UPND MMD FDD NAREP ... ty...
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Zambia Election 2015
Media Monitoring Interim Results
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TOP 5 POLITICAL PARTIES COVERED
0
10
20
30
40
PF UPND MMD FDD NAREP
Which political parties received the most coverage?
What is equitable coverage?
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7%Hakainde Hichilema – UPND
Edgar Lungu – PF
3%Nevers Mumba – MMDGuy scott – PF
Cris Akufuna – ECZDavis Chama – PF
2%Edith Nawakwi – FDD
Rupiah Banda – PFEdwin Lifwekelo – UPND
1%Dipak Patel – UPNDJoseph Katema – PF
Eric Chanda – FRPetc..
Who spoke the loudest?
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TOP 20 ORGANISATIONS ACCESSED
Patriot
ic Fro
nt (PF)
United
Party f
or Nati
onal
Develo
pment (U
PND)
Movem
ent fo
r Mult
i-Part
y Dem
ocrac
y (MMD)
Nation
al Gov
ernmen
t
Civil so
ciety
Elector
al Com
mission
of Zam
bia (ECZ)
Forum
for D
emoc
racy a
nd Dev
elopmen
t (FDD)
Nation
al Res
torati
on Part
y (NAREP)
Zambia
Police S
ervice
Ordinary
people
Southe
rn Afric
an Dev
elopmen
t Com
munity
UNIP, Roy
alty, F
DA, FRP,
GPZ,
Jesu
it Cen
tre fo
r The
ologica
l Refl
ectio
n
Religiou
s figure
s, Med
ia,
0% 4% 7% 11% 15% 18% 22%
Is there diversity of voices?
Where are the ordinary citizens?
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WHAT DID POLITICAL PARTIES SAY?
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WHAT THE PF CAMPAIGN LOOKED LIKE
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WHAT THE UPND CAMPAIGN LOOKED LIKE
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WHAT THE MMD CAMPAIGN LOOKED LIKE
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WHAT THE FDD CAMPAIGN LOOKED LIKE
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WHAT THE NAREP CAMPAIGN LOOKED LIKE
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TOP 10 TOPICS COVERED
0%
5%
10%
15%
20%
25%
30%Pa
rty C
ampa
igni
ng
Viol
ence
and
Intim
idat
ion
Party
Pol
itics
Elec
tion
Logi
stic
s
Man
ifest
o An
alys
es
Elec
tion
Resu
lts
Just
ice
Syst
em
Party
Coa
litio
ns
Dev
elop
men
t
Med
ia
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ISSUES THAT DID NOT MAKE IT
2%Economics
Election fraudHealth
Voter Education1%
CorruptionCrime
Human rights, EducationService delivery
DiplomacyOpinion polls
Election funding 0%Arts
International politicsSport
Affirmative ActionDemonstrations, Personalities,
LandDisasters
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WHERE ARE THE WOMEN OF ZAMBIA?
Female 12%
Male 88%
How can the media ensure gender equality in their coverage?
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23% of stories were biased. Is this a threat to
democracy?
WAS THE COVERAGE FAIR
Fair 77%
Biased 23%
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CONCLUSION
• What is equitable coverage?
• Do the results reflect what is going on in broader society?
• Where are the women and children?