YWCA COLUMBUS - Blackbaudparticipation with donor profiles. • 7 percent increase in unique...

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ABOUT YWCA COLUMBUS YWCA is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. The YWCA Columbus touches the lives of more than 40,000 women and families through thoughtfully planned and critically needed programs that support and empower women of all kinds. CHALLENGE: IMPROVE CRM AND PRESENT YWCA AS A COMMUNITY LEADER ONLINE • YWCA needed an organized database to significantly decrease amount of returned mail and reduce duplicates. • Needed to improve volunteer tracking with better data collection and management • Wanted to implement a well-organized and attractive website that is user-friendly and communicates the organization’s impact clearly. This would drive increased online giving, as well as attract new supporters. Additionally, it would help position them as a community leader with a prominent web presence and advanced use of media tools. • Wanted a means for constituents to do paperwork and transactions online, instead of paper mailing (e.g. submitting a guest list, manually editing the guest list, etc.) SOLUTION: UPDATED CRM SYSTEM, NEW MOBILE WEBSITE The YWCA used The Raiser’s Edge data health tools to update their database of more than 50,000 records and identify duplicates, resulting in a more useful database. They also generated an online form to collect data about volunteers, which is imported into The Raiser’s Edge. To encourage supporters to use their online tools, the YWCA created a user-friendly nomination form for their largest event, Women of Achievement, and built a way for people to submit and edit guest lists for their second largest event, Woman to Woman. They created an attractive online giving catalog that both markets programs and creates compelling reasons to donate. In addition, the YWCA revised their website with many interactive components and created a mobile version, the only one of its kind among their peers. RESULTS: IMPROVED CRM CAPABILITIES, INCREASED REVENUE, AND GREATLY IMPROVED ONLINE INTERACTIONS WITH CONSTITUENTS • New CRM system significantly reduced staff time spent entering data and led to increased funds raised for major events. • Can now better track volunteer hours and data, and link information about participation with donor profiles. • 7 percent increase in unique visitors to their website • 31 percent increase in useable house file and 15 percent increase in online gifts for 2012 • 19 percent increase in overall revenue from 2010 – 2011 BEST CRM VISIONARY YWCA COLUMBUS

Transcript of YWCA COLUMBUS - Blackbaudparticipation with donor profiles. • 7 percent increase in unique...

Page 1: YWCA COLUMBUS - Blackbaudparticipation with donor profiles. • 7 percent increase in unique visitors to their website • 31 percent increase in useable house file and 15 percent

ABOUT YWCA COLUMBUSYWCA is dedicated to eliminating racism, empowering women, and promoting peace, justice, freedom, and dignity for all. The YWCA Columbus touches the lives of more than 40,000 women and families through thoughtfully planned and critically needed programs that support and empower women of all kinds.

CHALLENGE: IMPROVE CRM AND PRESENT YWCA AS A COMMUNITY LEADER ONLINE• YWCA needed an organized database to significantly decrease amount of returned

mail and reduce duplicates.

• Needed to improve volunteer tracking with better data collection and management

• Wanted to implement a well-organized and attractive website that is user-friendly and communicates the organization’s impact clearly. This would drive increased online giving, as well as attract new supporters. Additionally, it would help position them as a community leader with a prominent web presence and advanced use of media tools.

• Wanted a means for constituents to do paperwork and transactions online, instead of paper mailing (e.g. submitting a guest list, manually editing the guest list, etc.)

SOLUTION: UPDATED CRM SYSTEM, NEW MOBILE WEBSITEThe YWCA used The Raiser’s Edge data health tools to update their database of more than 50,000 records and identify duplicates, resulting in a more useful database. They also generated an online form to collect data about volunteers, which is imported into The Raiser’s Edge.

To encourage supporters to use their online tools, the YWCA created a user-friendly nomination form for their largest event, Women of Achievement, and built a way for people to submit and edit guest lists for their second largest event, Woman to Woman. They created an attractive online giving catalog that both markets programs and creates compelling reasons to donate. In addition, the YWCA revised their website with many interactive components and created a mobile version, the only one of its kind among their peers.

RESULTS: IMPROVED CRM CAPABILITIES, INCREASED REVENUE, AND GREATLY IMPROVED ONLINE INTERACTIONS WITH CONSTITUENTS• New CRM system significantly reduced staff time spent entering data and led to

increased funds raised for major events.

• Can now better track volunteer hours and data, and link information about participation with donor profiles.

• 7 percent increase in unique visitors to their website

• 31 percent increase in useable house file and 15 percent increase in online gifts for 2012

• 19 percent increase in overall revenue from 2010 – 2011

BEST CRM VISIONARY

YWCA COLUMBUS

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