PRODUCTCATALOG 2020

PRODUCTCATALOG 2020

www.boatsgroup.com/our-brands/yachtworld

WelcomeYachtWorld delivers more brokerage sales around the world than any other source and is home to the world’s largest Multiple Listing Service, boasting over 70,000 vessels available for co-brokerage.

With the highest consumer interest for boats over 40 feet, YachtWorld reaches 4 million monthly boat shoppers and delivers more leads than any other source – over 40,000 leads each month – of which, 1 in 8 ultimately purchases a boat.

Content

01 Premium Featured Boat Ad

YachtWorld - Products

02 Featured Boat Ad

03 Premium Placement

04 Branded Enhanced Listings

05 Boat Detail Page Takeover

06 Promoted Listings

07 Listings 360

Be the brand on the YachtWorld homepage.

Premium Featured Boat Ad

Here’s how it works:

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3 Your ad will be served to all homepage visitors in your selected region, during your selected week.

4 Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!

Provide your ad image, logo, and click-through URL and our team of designers will build your ad.

YachtWorld - Products - PFBA

Select the region and week in which you would like to appear on the YachtWorld homepage.

MaximumBrand Awareness

On average

260 clicksper week

On average

12,000 weekly ad impressions

Sold:• Weekly• 13 Regions• 100% Share of Voice (SOV)• Clicks Off-Site

Your listing on the homepage of YachtWorld.

Featured Boat Ad

Here’s how it works:

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3 Your ad will be served to all homepage visitors on YachtWorld in your selected region.

4 Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!

Provide your listing, logo, and click-through URL and our team of designers will build your ad.

Select the region in which you would like to advertise your listing on the YachtWorld homepage.

TargetedBrand Awareness

On average

160 clicksper month

On average

52,000 monthly adimpressions

YachtWorld - Products - FBA

Sold:• Monthly• 13 Regions• 10 Ad Spots• Clicks Off-Site

The billboard on YachtWorld’s most popular pages.

Premium Placement

Here’s how it works:

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Select the region and class container you would like to target your advertisement to.

4 Watch your brand awareness, impressions, listing views, connections, and leads grow!

YachtWorld - Products - Premium Placement

Maximum Competitive Targeting

On average

415 clicks per month

On average

65,000 monthly adimpressions

Your ad will be served to shoppers who are searching for your selected class container, in your selected region on the search results pages.

Provide your listing, logo, and ad description and our team of designers will build your ad.

Sold:• Monthly• 13 Regions• 7 Class Containers

• Clicks On-Site

(Center Console, Cruiser, Express Cruiser, Motor Yacht, Sail, SW Fish, and Super Yacht)

Promote your brokerage and drive more clicks.

Branded Enhanced Listings

Here’s how it works:

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3 Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!

Your listings will now appear 2X larger and with your logo.

Select the listings you would like to enhance.

Sold:• Monthly• Clicks On-Site

YachtWorld - Products - Branded Enhanced Listings

AccelerateListing Performance

On average

20% more clicks than a standard listing

On average

275,000 logo impressions per month

Own the ad placement on your boat detail page.

Boat Detail Page Takeover

YachtWorld - Products - BDP Takeover

Sold:

Increase Branding & Listing Activity

100% Audience Attention

Maximum Lead Conversion

• Monthly• Clicks Off-Site

Here’s how it works:

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Based on your listing count, you will receive your BDP takeover package.

Your ads will surround your listings on all your boat detail pages.

Watch your brand awareness, website traffic, foot traffic, leads, and sales grow!

Provide your ad image, logo, and click-through URL and our team of designers will build your ad.

Capture your competitors’ audience.

Promoted Listings

YachtWorld - Products - Promoted Listings

Here’s how it works:

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Your ad will be served to shoppers who are searching for the class your boat is listed in, in your region, across the YachtWorld website.

Watch your impressions, listing views, connections, leads, and sales grow!

Our team of designers will build your ad and targeting based on your boat listing photo, details, class, and region.

On average

150 more listing views per month

Get

100,000 ad impressions per month

IncreaseListing Views

Sold:• Monthly• 13 Regions• 7 Class Containers

• Clicks On-Site

(Center Console, Cruiser, Express Cruiser, Motor Yacht, Sail, SW Fish, and Super Yacht)

Select the boat you would like to advertise and your budget.Ex. Standard package, $500 will yield 100,000 impressions and an estimated 150 listing views.

YachtWorld - Products - Listings 360

Display your listings across the web and bring your hottest prospects back.

Listings 360

Here’s how it works:

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Brokers with the qualifying amount of monthly boat detail pageviews, select the retargeting product - Listings 360.

Shoppers who are retargeted with these ads are more likely to convert to a lead.

Participating brokers will have their listings appear across the internet to visitors who previously viewed their boats.

Sold:• Monthly• Clicks On-Site

Watch your brand awareness, listings views, leads, and sales grow!

Get

50,000

Remarketing & Branding

monthly ad impressions

On average

150 more listings views per month