HOLDING A DREAM AHOY, I’M SAILOR

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TYPOGRAPHYALWAYS SEARCH FOR NICE REFERNCE TO INSPIRED

ACCEPT PEOPLE COMMENT AND CRITIC

HUMBLE

TIMELESS HERITAGELIFESTYLE FOR EXPERIENCETIMELESS PENANG. THE PRECIOUSHERITAGE LIFESTYLELET YOU IN TOUCH WITH THE PAST

BACKGROUNDPenang George Town is a place where different religions, races and cultures can co-exist peacefully. The island is full of living heritage, a vast array of different varieties of food and breathtaking sceneries. Penang offers a fantastic variety of sights and experiences ranging from heritage architectures, unique festivals, golden beaches and outstanding cuisine to jungle trekking.

TIMELESS PENANG, THE HERITAGE LIFESTYLEThe concept for the poster of this camapign Timeless Penang is “Timeless heritage lifestyle for experience”. Let the local lifestyle of this Penang town bring you back to our past. Emphasizes the past and present of Penang indicates that Penang still remain the heritage lifestyle for visitors to experience it. Show the back-packer is interested and happy in touch with the timeless heritage lifestyle, like he has back to the past.

FOR YOU WHO MISSED THE PASSWE KEEP IT 132 YEARSAND SHARE IT WITH YOUTHE HERITAGE LIFESTYLE

This poster is taken in the Peranakna Mansion that already exsists in the past 132years, so we make the line as, for you who missed the past we keep it 132years and share it with you. In addition, it also saying that it has remain the same until now.

TIMELESS PENANGTHE HERITAGE FOODThis poster is taken in a very old coffee house that already exsists in the past 150 years, so we make the line as, for you who missed the past we keep it 150 years and share it with you. Besides that, also saying if you want to try the heritage food, you can still find it in Penang, George Town.

FOR YOU WHO MISSED THE PASSWE KEEP IT 150 YEARSAND SHARE IT WITH YOUTHE HERITAGE FOOD

FOR YOUWHO MISSED THE PASTWE KEEP IT 122 YEARSAND SHARE IT WITH YOU,THE HERITAGE TRANSPORT

TIMELESS HERITAGENEWSPAPERMAGAZINEBILLBOARDPOSTERPOSTCARD

THE MEDIAThe media choosen is newspaper, magazine, billboard, postcard and poster. The location to place the billboard will be in the middle of the crowded town. Besides that, the magazine that selected to place the poster will be those travelling magazine, because the target audience is the backpackers that love travels.

TIMELESS PENANGIHERITAGE HOTELS,

LIVINGHERITAGE TRANSPORT,

TRISHAWHERITAGE CAFE,

FOOD

SUMMARYThe objective to create this camapign is to raise high awareness and interest of World Heritage Site, Penang. Besides that also to promote Georgetown heritage site, Penang by emphasizing the unique characteristic of heritage café, hotels and transport. The target market is two-fold, backpackers from oversea are looking for an experience of local heritage lifestyle and local tourists interested in local delights and relaxing vacation. The target markets values the lifestyle of local people. Furthermore, in this campaign, we position Penang is offering timeless heritage lifestyle that the tourists feel the old world charm like they are travelling and experience their lifestyle in the way of old Penang.

Single Minded PropositionPenang as a World Heritage site that allows the visitors get in touch with the Timeless Heritage lifestyle of Penang through local heritage cafés, foods, heritage hotels, living and heritage transportation, get to feel the old world charm of Penang.In short, Timeless Penang.

COPYRIGHT YVONNE HEAH 2012C