Yumiko’Nishi’|’Brian’Hagihara’|’Eriko’Ike’ University’of’Iowa · 88 82’ 94’...
Transcript of Yumiko’Nishi’|’Brian’Hagihara’|’Eriko’Ike’ University’of’Iowa · 88 82’ 94’...
Yumiko Nishi | Brian Hagihara | Eriko Ike University of Iowa
CATJ 25 University of Findlay
April 11, 2015
¡ Major and Minor programs § Major: 30 s.h., currently 54 students § Minor: 15 s.h., currently 34 students
¡ UI Japanese enrollments have been healthy § Steady increase in 1st year Japanese enrollments § Steady increase in overall enrollments
88 82 94
115
131 137 145
2008 2009 2010 2011 2012 2013 2014
1st-‐year Japanese enrollments
2012-‐2013 2013-‐2014 2014-‐2015 Fall 213 227 248 Spring 155 153 183
0
50
100
150
200
250
300
College of Arts and Sciences Fall Enrollments
2007 2008 2009 2010 2011 2012 2013 Total CLAS Enrollment
16,396 16,492 15,914 15,458 15,896 16,181 16,315
Students from China
55 (0.3%)
187 (1.1%)
336 (2.1%)
612 (4.0%)
862 (5.4%)
960 (5.9%)
1212 (7.4%)
Students from S. Korea
103 (0.6%)
97 (0.6%)
107 (0.7%)
146 (0.9%)
175 (1.1%)
191 (1.2%)
208 (1.3%)
By demography
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010 2011 2012 2013 2014
Non-‐East Asian
East Asian
By major (business-‐related vs. non-‐business)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010 2011 2012 2013 2014
Non-‐Business-‐related
Business-‐related
Demography of business-‐related majors taking Japanese
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2010 2011 2012 2013 2014
Non-‐East Asian Business-‐related Majors
East Asian Business-‐related Majors
Yes & Maybe 82%
Maybe not & No 18%
WOULD YOU LIKE TO FIND A JOB RELATED TO JAPAN IN SOME WAY
AFTER GRADUATION? Business
25%
Manga 16%
Music 7%
Hospitality 1%
Teaching 18%
Translation 15%
Reserch 9%
Other 9%
IF YOU SAID YES, IN WHAT FIELD?
N=240
Definitely; Maybe,
depending on the
requirements 78%
No 22%
WOULD YOU CONSIDER SIGNING UP FOR THE BUSINESS JAPANESE CERTIFICATE
PROGRAM, IF WE CREATED ONE?
N=240
¡ Motivations for building Business Japanese curriculum § Stabilize enrollments § Improve retention rates (上田 2015) § Prepare students for career after graduation (田伏 2013)
¡ Business Japanese I (new) ¡ Business Japanese II (new) ¡ Japan: Culture and Communication (existing course taught in English)
¡ Business Japanese I § Co-‐requisite: 3rd year 2nd semester Japanese § 11 students are enrolled (Spring 2015) § phrases/expressions used in professional settings, manners, and some cultural knowledge
§ 『ビジネスのための日本語』スリーエーネットワーク
¡ Business Japanese II § Pre-‐requisite: Business Japanese I § To be offered in Fall 2016 § Project-‐oriented syllabus(近藤 2013)
Very much &
Somewhat 81%
No 19%
WOULD YOU BE INTERSTED IN TAKING BUSINESS
JAPANESEⅠ?
Very much &
Somewhat 69%
No 31%
WOULD YOU BE INTERESTED IN TAKING BUSINESS JAPANESE
Ⅱ?
N=240 N=240
¡ There is a gap between the level that Japanese company employees and government officials expect of students majoring in Japanese (advanced+) and the level we hope they will achieve (intermediate high). (Saito & Tabuse , 2012-‐2013)
¡ In a survey conducted by JETRO Atlanta in 2006, almost all of the 18 Japanese companies commented on students’ behaviors, motivations, personalities, and attitudes, but almost none on language skills (Matsuda 2010).
¡ A survey conducted among Japanese-‐owned companies in the Detroit area in 2005 obtained similar results. Tabuse and Fujiwara (2005) reported that 23 of the 46 Japanese workers said that U.S. workers need not know the Japanese language, but none said that it was not crucial to know Japanese culture.
Michigan (2014)
Ohio (2014)
Illinois (2013)
Iowa (2013)
Facilities 487 422 581 57
Total Employees
38,339 70,985 38,190 4,970
Local Employees
36,456 69,467 36,970 4,940
Japanese Employees
1,883 1,518 1,230 30
References: The Consulate General of Japan in Detroit 2014 Survey (Michigan and Ohio) The Consulate General of Japan at Chicago 2013 Survey (Ilinois and Iowa)
What is needed at the workplace in Iowa? § What students feel they need – alumni survey and
follow-‐up interview § What companies expect – employee survey
¡ Graduates with major or minor in Japanese from the past five years (N=39)
¡ 11 alumni responded
¡ Questionnaire: Covers Personal Information, Work History, and Opportunities
¡ Interview: Follow-‐up to the questionnaire with in-‐depth questions regarding Japanese Language, Culture, and Business Etiquette
¡ When you were searching for jobs/internships, were you looking for something Japan-‐related? § Yes......10 § No......1
¡ If you had taken Business Japanese I, to what extent would it have impacted your career? § Significant Impact......6 § Moderate Impact......4 § Minor Impact......0 § No Impact......1
¡ Business Japanese II? § Yielded same results
¡ 6 work or had worked a job that was Japan-‐related
¡ Job Fields
§ Account Executive for Automation Component Distributor
§ Translator for Publishing Company § Quality Engineer for Medical Treatment Equipment Company
§ Freelance Translator § Education: Writing Coordinator for University § Education: Alternative Language Teacher
¡ Importance of knowing the language § Very Important......0 § Important......1 § Moderately Important......4 § Of Little Importance......1 § Unimportant......0
¡ Importance of knowing the Culture § Very Important......2 § Important......3 § Moderately Important......0 § Of Little Importance......1 § Unimportant......0
¡ Importance of Japanese Business Etiquette § Very Important......2 § Important......2 § Moderately Important......1 § Of Little Importance......1 § Unimportant......0
¡ Frequency of Communication Problems Occurring § Very Often......0 § Sometimes......4 § Rarely......1 § Never......1
¡ The Root of the Communication Problems § Language......5 § Cultural Differences......0
¡ Would Business Japanese I have better prepared you for the job? § Significant Impact......5 § Moderate Impact......1 § Minor Impact......0 § No Impact......0
¡ Business Japanese II? § Significant Impact......5 § Moderate Impact......1 § Minor Impact......0 § No Impact......0
¡ What are the most important aspects of “Japanese Business Culture”? § Respect......5 § Manners/Etiquette......5 § Presentation......3
¡ How would you describe “Japanese Business Culture”? § Polite......5 § Dedication......3 § Punctual......3 § Strict......3
Cultural Competency
Business Etiquette
Language Proficiency
¡ Questions § Interview questions were formed based on Tabuse & Fujiwara 2005.
¡ 6 employees from 6 companies (5 Japanese, 1 US-‐based)
¡ All companies are local (Iowa, western Illinois)
¡ Business areas § Manufacturing......4 § Food production / export...... 1 § Insurance......1
¡ Positions § Management......4 § Engineer......3 § Product support......1 § Customer service......1
¡ Ratio of non-‐Japanese speakers § 90%<......4 § 80-‐90%......1 § 60-‐70%......1
¡ Presence of non-‐Japanese employee who speaks Japanese § Yes......2 § No......4
¡ How often is Japanese used at workplace? § Often......4 § Sometimes......1 § Never......1
¡ In what situations? § Between employees......4 § In correspondence with the head office in Japan......4 § With customers......1 § At meetings......1
¡ How often do you encounter problems in communication with non-‐Japanese speakers at workplace? § Often......2 § Sometimes......4
¡ What causes the problems? § Language......5 § Cultural differences......4
¡ How do you resolve communication problems? § Talk out; discuss......1 § Prepare materials in advance to make directions clear ......2 § Situations can be improved but difficult to resolve problems......
1 § Other......3 ▪ Have other employees to explain ▪ Show models; use figures ▪ U.S. employees usually try to figure out what the interviewee means ▪ Have other employees to take over the responsibilities or the
interviewee him/herself does the job ▪ Give training opportunities
¡ What level of Japanese proficiency do you expect your employees to have?
§ They do not need to know any Japanese......4 § Intermediate (basic business Japanese)......1 § High-‐advanced (can use Keigo)......1
¡ What level of Japanese proficiency do you expect your interns to have?
§ They do not need to know any Japanese......4 § Elementary (daily conversation level)......1 § High-‐advanced (can use Keigo)......1
¡ What level of Japanese cultural knowledge do you expect your employees to have? § They do not need to know any Japanese culture......1 § Be able to behave appropriately depending on the situations (phone, dealing with customers, attire, etc.)......3
§ Know basic Japanese business culture (ringisho, nemawashi, etc.)......2
¡ What level of Japanese cultural knowledge do you expect your interns to have? § They do not need to know any Japanese culture......2 § Be able to behave appropriately depending on the situations (phone, dealing with customers, attire, etc.)......4
§ Know basic Japanese business culture (ringisho, nemawashi, etc.)......0
Level Japanese Proficiency
Understanding Japanese Culture
Adaptability to Japanese business culture
Techinical Knowledge for the position
Knoledge of regional business
Other
5 (high)
Communication; Interests
4 ○○ ○ Communication
3 ○ ○ ○○○ ○○○ ○ Personality
2 ○○ ○ ○
1 (low)
○○○○ ○○ ○○
Level Japanese Proficiency
Understanding Japanese Culture
Adaptability to Japanese business culture
Techinical Knowledge for the position
Knoledge of regional business
Other
5 (high)
○ ○○○ ○○ Communication; Problem solving ; Imagination
4 ○ ○○ ○○ ○ ○○○ Communication; Personality
3 ○○○ ○
2 ○○ ○○
1 (low)
○○ ○
Interns
Definitely 1
It is preferable
3
It does not matter
1
It is not necessary
0
Employees
Definitely 1
It is preferable
3
It does not matter
1
It is not necessary
0
Interns
Definitely 2
It is preferable
2
It does not matter
0
It is not necessary
0
Employees
Definitely 3
It is preferable
1
It does not matter
0
It is not necessary
0
Long decision-‐making process
Meticulousness; Perfectionism
Hierarchical ranks
Long working hours
Long-‐term career
planning (Lifetime
employment)
Nemawashi
Sensitivity
Multi-‐functions
Teamwork; group
decision-‐making
Compromise
Technical Knowledge
Communication
Knowledge of Japanese Business Culture
Socio-‐cultural Competence
Language Proficiency
Technical Knowledge
Communication
Knowledge of Japanese Business Culture
Socio-‐cultural Competence
Language Proficiency
Cross-‐cultural Communication
Toyota Way; Kaizen
Technical Japanese
Summer
Workshop
BJ Curriculum Committee Research
Curriculum
development Nemawashi
-‐ Administrators
-‐ Business School
-‐ Foundation
¡ Limited number of Japan-‐related companies within Iowa § Need to expand the target to greater Iowa area and American businesses that have presence in Japan
¡ No medium between higher education and business § Requires grassroots efforts
¡ Local Japanese Community § 日本語補習校
¡ Local Japan-‐related organizations § Outreach coordinator at CultureAll in Des Moines
¡ Career Center at University ¡ Iowa Economic Development Authority
§ List of Japan-‐related companies
Business Japanese Curriculum
Student motivation
à Enrollment stability, Increase in retention rate
Business Japanese Curriculum
Student motivation
à Enrollment stability, Increase in retention rate
Visibility of the program
Business Japanese Curriculum
Student motivation
à Enrollment stability, Increase in retention rate
More involvement in local
community
Visibility of the program
Business Japanese Curriculum
Student motivation
à Enrollment stability, Increase in retention rate
More Career Opportunities
More involvement in local community
Visibility of the program
We thank Kanako Matsuo, graduate student at the University of College of Education, for her assistance in identifying Japan-‐related companies in Iowa and developing the course, Business Japanese I. This project is funded by the Curriculum Enhancement Grant from the Center for Asian and Pacific Studies at the University of Iowa.
Special thanks: UI students, UI Japanese Program Alumni, Company employees
who participated in the interview
¡ Matsuda, Y. 2010. Japan through the eyes of American Interns: Needs analysis for business Japanese language programs. Occasional Papers. 10. Association of Teachers of Japanese.
¡ 上田(2015)「日本語の履修をより長く継続させるには」AATJ Spring 2015
¡ 近藤純子 (2013)「ビジネス日本語コースにおけるプロジェクト型学習の効果と教師の役割」AATJ 2013
¡ 斎藤・田伏 (2013) 「キャリアに繋がる日本語専攻プログラムを目指して」 (Connecting a Japanese major program to students' careers) AATJ Spring 2013
¡ 斎藤・田伏 (2014) 「社会人が期待する日本語能力に向けての新しいカリキュラムの構築」(Designing a new curriculum to achieve advanced level proficiency that professionals expect of our majors) AATJ Spring 2014
¡ 田伏・藤原 (2005)「ビジネスの日本語ープロジェクト結果報告書(ミシガン州の日系企業におけるアンケート調査)」
43,141
72,359 66,740
32,628
53,796 51,618
9,157
17,900 14,562
1,356 663 560 1998 2009 2013
Total four-‐year colleges two-‐year graduate
17%
80%
3%
Institutions of Higher Education offering Japanese Courses
Institutions of Higher Education offering Business Japanese Courses
Institutions of Higher Education that do not offer Business Japanese Courses
Instituions of Higher Education that offer Japanese Business Culture Courses
Northeast, 8
Southeast, 6
Midwest, 13 Southwest, 2
West, 15
¡ Certificate Program § Business Japanese I, II, and Japan: Culture and Communication
¡ Field trip § 1-‐day site visit
¡ Internship Opportunities