Youve Got To Have Friends How to Win Friends and Influence People Online.
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Transcript of Youve Got To Have Friends How to Win Friends and Influence People Online.
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You’ve Got To Have Friends
How to Win Friends and Influence People Online
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You’ve Got to Have Friends
Kevin Miller, President
Elizabeth Johnson, Director of Public Relations and Content Development
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You’ve Got to Have Friends
Overall Marketing Goals
Social Media is one of many ways to connect with:
• Members• Prospective members• Your members’ customers• Electricians• Apprentice recruits• Other influencers
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You’ve Got to Have Friends
Overall Marketing Goals
Social Media should integrate with overall marketing strategy, including:
• Digital (website, email)• Advertising (print, radio, online)• Public Relations• Direct Mail• Collateral• Face-to-face
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You’ve Got to Have Friends
Overall Marketing Goals
Social Media reaches people in different ways than other marketing media:
• Creates a more personal connection• Is more spontaneous• Allows for easier feedback• Reaches younger demographic
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You’ve Got To Have Friends
Top 15 Social Media Sites as of March 1, 2011*
1. Facebook2. twitter
3. MySpace 4. Linkedin 5. Ning 6. Tagged
7. classmates 8. hi5 9. myyearbook 10. Meetup 11. bebo 12. mylife 13. friendster 14. myHeritage 15. Multiply*Per http://www.ebizmba.com/articles/social-networking-websites
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You’ve Got to Have Friends
Social Media Strategy
Twitter: Share information and showcase expertise. Connect with general contractors, BIM experts, green building experts, journalists and bloggers.
Facebook: Showcase organization by sharing photos, videos, links to news articles, and encouraging participation and dialogue by posting polls and questions.
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Begin Making Connections Online. Find people in your
industry/geographic region to follow. Their tweets will
appear in your timeline. Many people will follow you back
and your tweets will appear in their timeline.
Search Box
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Join the Conversation. “Listen” to others’ tweets to see
what they are talking about. Answer questions, share
resources and retweet interesting tweets to your followers.
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Tell Your Offline
Connections You are on
Twitter.
Add a link to your Twitter
account on your website,
include it on advertising,
e-newsletters and in your
email signature.
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Stick With It! Maintain regular participation in the
conversation.
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Start Your Facebook
Page.
When you set up your page,
add interesting content to
your page. Give people stuff
to read through, comment
on, or like.
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Go Elsewhere to Advertise Your Facebook Presence.
Add a link on your website, include it on advertising,
e-newsletters, your email signature and tweet it out.
Consider Facebook Ads. Ad campaigns are targeted by
all sorts of demographics such as age, gender, geographic
location and other pages people like.
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Keep it Up!
Add new content regularly
and encourage your page’s
friends to post event photos
or comment on posts. Plus,
comment on other
organizations’ pages.
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Thank you!
Read more on our blog, FMG Talking Points, at www.frostmiller.com
Twitter @frostmiller & @DCElec_Alliance
Facebook www.facebook.com/frostmillergroup &
www.facebook.com/electricalalliance