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Contents
LEGALDISCLAIMER .................................................................................................................................................................2
INTRODUCTION .........................................................................................................................................................................4
CHAPTER1SETUPFROMZEROTOHERO..............................................................................................................6
CHAPTER2-VIDEOEDITINGSOFTWAREANDWEB-CAMERAS(GEEKSWELCOME) ...........................13
CHAPTER3TITLE,DESCRIPTIONSANDTAGSOHMY!................................................................................. 16
CHAPTER4-YOUTUBEKEYWORDRESEARCHCOMPAREDTOGOOGLEKEYWORDRESEARCH...... 23
CHAPTER5RESOURCETABS!(UNDERSTANDYOURVIDEOSANDYOURAUDIENCE) ..................... 31
CHAPTER7-INSIGHTTOOL ...............................................................................................................................................51
BUILDYOURRELATIONSHIPS! ........................................................................................................................................ 61
CHAPTER8VIDEORESPONSE...................................................................................................................................... 63CHAPTER9-VIDEOFILEFORMATTING ...................................................................................................................... 76
CHAPTER10CREATINGACHANNELANDUNDERSTANDINGTHEFEATURESANDLAYOUT........ 78
CHAPTER11-FRONTPAGECHANNELTOOLBAR...................................................................................................88
CHAPTER12-WASTEDTRAFFIC ..................................................................................................................................109
CHAPTER13-TUBEBLASTERPRO..............................................................................................................................115
CHAPTER14-TUBEBLASTERPROSETUP...............................................................................................................119
CHAPTER15-TUBEBLASTERPROFEATURESINTROGATHERING ........................................................132
CHAPTER16-SENDINGMESSAGES..............................................................................................................................140
CHAPTER17-CREATINGALISTOFMESSAGES(THISISNECESSARY) ......................................................145
CHAPTER18-MESSAGEOPTIMIZATION...................................................................................................................151ADVERTISERS,KEEPOFFTHEGRASS! ...................................................................................................................151
CHAPTER19-CREATINGAGROUP ..............................................................................................................................156
CHAPTER20-VIDEOCOMMENTS.................................................................................................................................163
CHAPTER21-AQUICKMENTIONABOUTOUTSOURCING...............................................................................171
CHAPTER22-CHANNELCOMMENTS .........................................................................................................................172
CHAPTER23-FRIENDFUNCTION(ACCEPTINGANDREQUESTING)...........................................................181
CHAPTER24-SUBSCRIPTIONS ......................................................................................................................................188
***CHAPTER25-YOUTUBEFLAGGINGANDWHATTUBEBLASTERPRODOESTOAVOIDIT..........189
CHAPTER26-THEOPTIONBARANDITSFUNCTION .........................................................................................196
CHAPTER27-THEUSEDCARSALESMANAPPROACHTOYOUTUBEMARKETING............................198
CHAPTER28-OKWEAREBACKFROMTHEUSEDCARLOT-
CONTINUINGONWITHHOWTOGETFEATUREDINYOURCATEGORY? ..................................................203
CHAPTER29-PROMOTINGYOURVIDEO...................................................................................................................205
CHAPTER30-WHATARECONSIDEREDTHEMOSTCOMPELLINGVIDEOS?WHICHGETTHEMOST
VIEWS? ......................................................................................................................................................................................217
CHAPTER31-HOWDOESVIDEORELATETOTHELANDSCAPEOFSOCIALMEDIA? ...........................221
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LegalDisclaimer
This publication is protected under the U.S. Copyright Act of 1976 and all other
applicable international, federal, state and local laws. All rights are reserved, including
resale rights: you are not allowed to give or sell this Guide to anyone else. If you
received this publication from anyone other than CSZ Corp, you've received a pirated
copy. If this should occur, please contact us via e-mail at [email protected]
and notify us of the situation.
Much of this publication is based on personal experience and anecdotal evidence. This
product is in no way affiliated or endorsed by YouTube/Google. Although the author
and publisher have made every reasonable attempt to achieve complete accuracy of the
content in this Book, they assume no responsibility for errors or omissions. Also, you
should use this information as you see fit, and at your own risk. Your particularsituation may not be exactly suited to the examples illustrated here; in fact, it's likely
that they won't be the same, and you should adjust your use of the information and
recommendations accordingly.
Any trademarks, service marks, product names or named features are assumed to be
the property of their respective owners, and are used only for reference. There is no
implied endorsement if we use one of these terms.
Finally, use your head. Nothing in this Book is intended to replace common sense, legal,medical or other professional advice. These contents are intended to inform and
entertain the reader. So have fun with YouTube Revealed.
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Introduction
Googleisthelargestsearchengineontheplanet.Itstandstoreasonwhythen
theywouldhappentoownYouTube.Themainreason:theyarenotstupid.
YouTubeisthesecondlargestsearchengineused.And,technically,itisnotevenasearchengine.
InActuality,however,morekeywordsandphrasesaresearchedonYouTubethan
anyotherwebsitearound.Basedonthatstatistic,wecandeducethatvideosare
heretostay,andevenmoreso,peoplearegettingmoreandmorecomfortable
withhavingtheirowncreationandfindingtheirownvoicethroughthe
mediumofvideo.
Itcantakelessthan5minutestouploadavideoontoYouTube.
YourvideocanalsositinYouTubelimbocollectingdust,neverseeingthelightof
day,andhavingonly8viewsthroughoutitslife.
ThiswasmewhenIfirststartedout.Myfirstexperienceuploadingavideohad
meat15viewsin2monthsandmostofthemweremyfriends.Thatwasless
thanayearago.Nowadays,Icangetanexcessof200viewsadayonavideo.
Eachofmyvideoshasadirectlinktomysqueezepageandblog.IfIputup4new
videos,andeachonecangetme200viewsinoneday,thatis800uniqueviews
daily,andifyouaremarketingyourselfright,morethanhalfofthemwillconvert
intoleads.
IhaveasystemthatIhaveputtogetherthatcangetyoutargetedsubscribersand
leadsusingthemostpowerfulandwidelysearchedwebsite,YOUTUBE.
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Whetheryouareaninternetmarketertryingtogainnewskillstoteachtoothers,
orasmallbusiness(orbigbusiness)ownerlookingtofindtherightmediumto
marketin,youhavebyluckorhopefullypropermarketingstumbledacrossa
systemthatwillliterallychangethewayyoulookatyourbusinessandhowyou
marketit.Iamgoingtoshowyouhowtogainthousandsofuniqueviewersaday
inhighlytargetednichesandspendinglessthan100dollarstotaltodoit.Infact
theseskills,youcandofornocost,letmeshowyouhow.
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Chapter1SetUpFromZeroToHero_____________________________________________________________________________________
IamgoingtoassumethatyouarebrandnewtoYouTubesowiththatinmindI
willbegoingthrougheachstepoftheprocessofsettingupanaccount,creatinga
video,uploadingavideo,andgettingthatvideotolinkbacktoyourblog,squeeze
pageorwebsite.
Step1-Registration
GOto:http://www.youtube.com.
Onceyouarethereyouaregoingtoseethisscreen.
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ClickontheCreateanAccounttab.
Onceyouhavedonethatyouwillthenbetakentoasecondregistrationpage.
Hereyouaregoingtoselectyourusername.(Makeyourusernamerelevantto
whatyouarelookingtodoinyourbusinessoronYouTube.Oneofmyaccounts
isjustmyname.ForthesakeofbrandingmyselfIchosetojustusemyname.If
youhaveacompanynameusethat.
Afteryoufillinyourusername,postalcode,dateofbirthandgender.Youwill
thenhavetheoptionofreceivingproductrelatedemailsfromYouTubeand
Google.
Theydontchecktheboxforyou;however,ifGoogleorYouTubeweretoevergo
throughsomeseriouschangesyoudwanttoknowrightaway.Thatisofcourseif
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youareseriousaboutusingthismediumtomarketyourself.Woulda
Stockbrokerjustguessaboutwhatstockswillperform?Probablynot,hewould
haveautomaticupdatesandStockquotesrunningontheircomputer17hoursa
day.
OnceyoufillinallofthatinformationyouwillclickontheIAcceptbutton.
YouTubeasyouknowisownedbywww.google.com.Thereforetheregistrationis
goingtobethroughGoogle.Youwillbegiventheoptionofcreatinganew
Googleaccountorusinganexistingaccount.IfyoualreadyhaveaGmailaccount
thenyouwilljustusethataccountwhensigningupandtheywillconfigureitto
YouTube.
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Ifyoudonthaveanexistingaccount,fillouttheinformationontherightsideof
thescreen.Putinforyourcurrentemailwhateveremailyouareusingatthe
moment.Canbeanyemail.
OnceyouhaveclickedtheCreateNewAccountandFinishbuttonyouwillthen
bedirectedtothispagebelow:
YouwillneedtogointoyouremailaccountthatyoujustregisteredwithGoogle/YouTubeandclicktheconfirmationlinkintheemaillabeledGoogle
EmailVerification.
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OnceyoudoyouwillbesentbacktoYouTube.
Congratulations!Youarenowregistered!!
Nowyoushouldbeatascreenthatlooksliketheonebelow,itisyourBackOffice
oryour(accountpage).
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Fromthismomentyoujustgoaheadandstarttakingalookatalltheoptionsyou
haveavailabletoyou.Youcouldspendalldaygoingthroughalloftheseoptions,
andIwillgoovermoreofthemlateroninthiseBookbutfornowthemost
importanttasktoreallyunderstandisuploadingavideo.
Gotouploadvideo.
Youarethensenttothepageseenbelow.
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ClicktheuploadVideoButton.Oncedoneitwillshowyourcomputersfiles.
Locatethevideothatyouwanttoupload.
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Chapter2-VideoEditingSoftwareand
Web-Cameras(GEEKSWELCOME)_____________________________________________________________________________________
Now,howmanyofyouknowwhattheproperformattedvideosareforYouTube?
Hereisanotherquestion;howmanyofyouhaveeditedvideowithanykindof
editingsoftware?
IfyouranswersarenoforbothquestionsthatisokbecauseIamgoingtogiveyou
acrashcourseinVideoFormattingandEditing.
BeforeIdoIwantedtoaskonemorequestion.
Howmanyofyouhavewebcams?
OksoIbettherearemorethatsayyestothis.Thewonderfulthingabouta
webcamisthatYouTubehasafeaturethatallowsyoutodoadirectuploadfrom
yourwebcam.IfyouhaveaMacthenchancesareyouhaveonethatisbuiltin.If
youhaveaPCthenchancesareyouwillhavetogopurchaseanexternalwebcam
becausemostPCsdonthavethebuildinwebcams.
TheoneIuseisaLogitechQuickcam.Itcostmeabout50dollarsonEBay.Itis
veryuserfriendly.
Whenitcomesinthemail,therewillbeasoftwarediskincluded.Putthatdisc
intothediscdrivetouploadtheprogram.Onceitisdone,attachtheCamerato
thetopofyourlaptopordesktopandplugintheUSBendintooneoftheports
thatfit.Youcantakestillpicturesaswellasvideos.
Whenusingyourwebcam,youdontneedtore-formatthevideo;generallythe
WindowsMediaAudio/VideoPlayerthattheyincludeinthesoftwarediscwilldo
itforyou.ThosevideofilesareknownasWMVs.YoucanalwaysuseaWMVfile
touploadtoYouTube.AnothervideoformatthatcanbeusedisanMP4file.
Mostvideocamerasarealreadygoingtobeinoneofthesetwoformats.
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Ifyouarelookingtocreateprofessionallookingeditedvideosthisiswhereit
startstogetpricy.Dependingonwhattypeofcomputeryouhave,editing
softwaremightalreadybeincluded.Forinstance,myPChasWindowsMovie
Maker.Itsverybasicsoftwarethatwillallowyoutocutandpasteyourvideosas
wellasaddmusictracks,transitionsandtitlepages.
VideosoftwarethatIuseforScreenCaptureisCamtasia.Thissoftwareallowsme
toeditvideos,maketutorialvideosbyrecordingthescreen,andcreate
PowerPointPresentation.Itcostsabout$250newhoweverIhaveseenitaslow
as$125onEBay.Iuseitprimarilyforthetutorials.AWonderfulinvestment
dependingonwhatyourgoalisonYouTube.
Ifyouareanavideditorandsavvywhenitcomestovideoandaudiocreation
thenyoumightwanttolookatFinalCutPro.FinalCuthasbeenaroundfor
quitesometimeandisgreatforapersonwhowantstolearntobecomeaserious
editor.
Theseskillsaredefinitelygoodtohaveifyouaregoingtopursuethenicheof
videomarketingforyourbusiness.
LetscontinuetheprocessofuploadingavideoontoYouTube.
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Chapter3Title,Descriptionsand
Tagsohmy!_____________________________________________________________________________________
Ok-nextwearegoingtostartcreatingtheTitleoftheVideo.
Thetitleshouldbeobviouslymoreorlessofwhatthevideoisabout.Creatinga
Keywordrichtitleaswellasdescriptionisextremelyimportant.YouTube,
similarlytoGoogle,usemanyofthesamestandardsforKeywordsearches.
HerearesomethingstorememberwhentitlingyourVideo.
First,youshouldntusegenerictermsornumbersinyourtitle.Sincethesehave
beenoverused,peoplehavestoppedpayingattentiontothem.Trytobespecific.
Herearesomeexamples.
Example#1
LoseWeightFast-worst
DiscoverHowtoLoseWeightFast-better
DiscoverHowIlost20poundsin30Days-muchbetter
SecretWeightLossMethod:DiscoverhowILost20poundsin30days thebest
Example#2
MakeMoney-worst
DiscoverHowImade10,000-better
DiscovertheSecretMethodIusedtomake10,000inOneweek- muchbetter
DiscovertheSecretTechniquethatmademe9787.75inOneweek- thebest
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TrytouseasmanyEXACTdetailsandcatchyphrasesasyoucan.Alsocarefully
placecapitalletterswithinthetitle,asthosewillattractmorevisitors.However,
avoidwritingthefulltitleinallcaps.Justhighlightthemostimportantwords.
Sometimesifyouhavetherightkeywordsyourvideoscangorighttothetopofthelist.
WhenIsayKeywordsthisiswhatImean.
Letssayforinstance,yourvideoisaboutPineCones,thenPineConesshould
beinyourtitle.
AkeytogettingexcellentTitleandDescriptiontagsandKeywordsisthis:
GotothesearchbarinYouTube.BegintoenteryourKeywordforyourtitle.
(Thewordorshortphrasethatencompassesyourword.)
SoinourexamplePineCones,hereiswhatcomesup.
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YoucanseethetopsearchesthatcomeupforPineCones.
ObviouslyaChristmasthemeisverypopular.
MaybethevideoshouldtieinwithChristmas?
ChancesareitwillreceivemoreviewswithapopularthemesuchasChristmas.
Hereisaveryimportanttricklookatwhatthedropdownbarissaying.
Alsoyoushouldknowthatthetitleanddescriptionisbyfarthemostimportant
aspectingettingyourvideoseen.
Moreimportantthantagging
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ThenextstepisCreatingtheDescription.
Thedescriptionshouldbeaverysimilartoablogpost.Manykeywordsriddled
throughout.Thetitleshouldbeincludedinthedescriptionaswellasthe-Thelink
toyourWebsite!
Averyimportanttipistokeepthewebaddressforyourwebsitewithinthefirst
couplelinesofthedescriptions.Thereasonforthisisbecausedirectlyunderthe
video(inthenewpagelayoutforYouTube)thereisabriefabbreviatedintroto
thedescription.Itisonlyabout2lineslong,therefore,thewayyouguarantee
thatyourwebaddressisvisibleisbyplacingitabovethefold.Mostpeople
wontscrolldownthroughthedescriptionstogettoawebaddresslinkfoundat
thebottom.
Againwriteitlikeablogpost.Themorecontentithas,thebetterforGoogleto
rankit.
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NextisTagging
Tagshavebeentalkedaboutasbeingthemostimportantingettingyourvideos
seen.Thisisfalse.
Thetitleanddescriptionfirst,thatistheorderofimportance,andthenthetags.
Butofcourseputinthetags.
Yourtagsshouldrefertowhatyourvideoisabout.
Fillthemtotheabsolutethatwillbeallowed,thatwillalsohelpgettingthevideo
seen.
Alwayshaveyourtitleinthetagsaswellasyournameifyouarebrandingyourself.
Agoodtrickistofindvideosthatareinyoursameniche,andseewhattagsthey
areusing.
Belowisanexampleoftagsusedforaparticularvideo.
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YourCategorybelowthatshouldalsorelatetoyourvideo.
Gothroughthecategoriesandseewhatthemostrelevantisforyourvideos.
Whethertheyareforentertainment,howtovideos,ScienceandTechnology,
Music,etc.
IgenerallyuseHowtobecausemostofmyvideosaretutorials.However
sometimesIwillusepeopleandBlogs.
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Chapter4-YouTubeKeywordResearch
comparedtoGoogleKeyword
Research_____________________________________________________________________________________
Keywordanalysisisoneofthemostimportantaspectstotargetmarketing.For
thosethatdonotknow,thekeywordsofatextarethebuzzwordsthatdescribe
whateveryourcontentisabout.
SointhecaseofVideo,whenweareTitling,DescribingandTaggingavideo,we
musthaveaccurateanddescriptivekeywordsthatexplainwhatthevideois
about.Thatisthefirstlayer.ThesecondlayertoKeywordsisthatyouwantto
useKeywordsthatarealreadybeingsearched.
WearegoingtoexamineYouTubesKeywordToolandcompareittoGooglesso
thatwecanbetterdeterminewhatareouroverallgoalsofproperlyfinding
Keywords.Youmightbesurprisedwithwhatwefind.
GOOGLEOWNSYOUTUBE
ONEOFTHEMAINBENEFITSANDREASONSFORUSINGYOUTUBEISTOGET
YOURVIDEOSINDEXEDONTHEFIRSTPAGEOFGOOGLE.
Letsstartwiththisexample:
IfweweretotypeinHowtoloseweightfastinGooglewhatdoyouthinkwould
popup?
Youactuallydonthavetoanswer,Iwillshowyou.Lookbelow.
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Outof25millionsearchesonGoogle,thesethreevideosarefeaturedonthefirst
page.
WhatdoesthattellyouaboutYouTube?IttellsmethatYouTubeVideoscanget
indexedjustaseasilyastextcontent.
Ifweclickononeofthevideos,letssaythebottomonewiththelinkof
http://www.youtube.com/watch?v=BfuQ1egxc5c,thisiswhatwesee.
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SonowwearegoingtotakethatURLforthevideoandputitinto
YouTubesKeywordToolarea
IfyouhaveeverusedGooglesKeywordToolthenyouaregoingtofindsome
similarities.Howevertherearealsomanydifferences.Weusethiskeywordtool
tounderstandwhatarethebestkeywordstoincludeinourVideosTitle,
DescriptionandTagarea.
HereisthelinktotheYouTubesKeywordToolarea:
https://ads.youtube.com/keyword_tool
BelowisanimageofwhattheKeywordToolarealookslike.Iwouldliketodraw
yourattentiontothemiddlesectiontitledYouTubeVideoIDorURL.Youare
goingtoclickthatradiobutton.(RadioButton= )
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OnceyouclicktheYouTubeVideoIDorURL,goaheadandenterintheVideo
URLthatwementionedabove.Ifyouforgotwhatitwas,hereitisagain.
http://www.youtube.com/watch?v=BfuQ1egxc5c
AfteryouinputthevideoURLbelowisthelistofKeywordsthevideogenerates.
AllofthemsayNotEnoughDatawhentakingalookattheirsearchvolume.
SowhywouldweevenconsiderusingtheseKeywordsearchtermsandphrases?
Wait!!HoldOn!
Thisistheamazingthing.WhilesomeonemayNOTsearchwithaspecific
keywordphrasessuchasHowtoLoseWeightFastonYouTube,theywill
HOWEVERuseGOOGLEandothersearchenginesfortheirresearch.
BelowisGooglesKeywordToolAdwords.Noticethesearchresultsforhowto
loseweightfast.
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So,thewonderfulthingaboutyourVideoisthatitcanstillenduponthefirst
pageofGoogleevenifitisnotheavilysearchedamongstYouTube.
Thatisamazing!!
OnemorethingabouttheYouTubeKeywordTool:
YoucantakethosekeywordPhrasesaboveandexportthemintoaCSVdocument.CSVmeans,CommaSeparatedValue.CSVisaformatthatmost
importandexportcapableprogramsuse.
Ifyouseesomeheavilysearchedkeywordphrases,youcanthentakethose
phrasesonthatCSVdocumentandimportthemintoaGoogleAdsenseCampaign
or,youcouldsendthemintothetagareaforyourYouTubeVideosWITHOUT
HAVINGTOWRITETHEMOUT.TousetheminthiswayforYouTubeiseasy.
Findakeywordphrasethatgetsmoreviewsthennotenoughdata.Usually
somethingaboutvideogames,cosmeticsormusicgetsalotofviews.
Thisexamplebelow,IamusingHowtomakemoneyfast.
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Youcanthenseethattherearesomeofthephrasesthatgetsearcheson
YouTubeandsomethatdonot.Dontworrytoomuchaboutthosethatshow
notenoughdata.Aswehavealreadymentionedifitdoesntshowupon
YouTube,itwillshowuponGoogle.
BelowiswhattheCSVdocumentlookslike.Itisanexcelspreadsheet.
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Copyandpastetheabovekeywordphrasesintoyourvideostagsarea.Youmay
onlybelimitedtoacertainamount.YouTubebasesitonhowmanycharacters.
Sometimesyoucanhaveasmanyas40tags,sometimesonly15.
SincemostofthetagsabovearekeywordPHRASESIcanonlyinputabout20intothetagarea.However,noticeifthosekeywordsarerelevanttoyourvideo.An
excessoftagsarehelpfulwithgettingahigherranking,butirrelevanttagsmay
getyourvideodisabled.
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Chapter5ResourceTabs!
(UnderstandYourVideosandYour
Audience)_____________________________________________________________________________________
YouTubehasavarietyoffunctionsavailable.YoucanfindtheVideoFunctions
eitherwhenfirstuploadingavideoorafteryouhavepublishedthevideo.
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AudioSwap-givesyoutheopportunitytooverlaymusic.
Thereisasearchbarthatallowsyoutochooseaparticularmusicianorsong.
Thereisalsoafeaturewhereyoucannarrowdownthegenreandeventhelength
ofaparticularsong.
Theonlyproblemisthatonceyouchooseamusictrack,whichisfree,youthen
eliminatetheaudioofthevideothatyoucreate.
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Annotations-arethemostwidelyusedoftheadditionaloptions.
AsImentionedabove,theyareoptimalforadvertisingandusedoftenforan
additionalcomedicflare.
ThetimelineintheAnnotationsectionisusedforediting.Itallowsyoutoedit
yourannotationsandgivesyoutheoptionofhowlongyouwantthemvisible.
Thebestwaytousethisfunctionistocreateaclickablelinkforyourannotation.
ThelinkscanonlybenavigatedwithinYouTube.Meaning,theresnolinksthat
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cangodirectlytoanotherwebsite.Thatdoesntstopmefromusingittogoto
myYouTubeChannel.RememberwhatIsaidIhavelinkstomywebsite
scatteredthroughoutmyChannel.
CaptionsandSubtitles-
Thisfunctionhasbeenfoundtoincreaseavideostrafficpotentialandvisibilityon
amoregloballevel.Whatyouaredoingwiththisfunction,isallowingyourvideo
tobecaptionedtobeseennotonlybythehearing-impaired,butalsothefunction
allowsyoutranslateyourvideosaudiointoasmanydifferentlanguagesasyoud
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like.YouTubehasitsownAutomatedCaptionCreatorhowevergenerallyitdoes
nottranscribeyouraudioquiteright.Youcancreateyourowntranscribedfile
anduploaditasatextfile.However,firstIamgoingtoshowyouhowtosimply
useYouTubessystem.
FirstclickontheCaptionsandSubtitlestababovewhatevervideoyouhave
selected.
YouarethengoingtogoinandclickDownloadforthe:
English:MachineTranscription
Onceyoudoyouwillgetthefilesenttoyourdownloadfileonyourcomputer.
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Thetranscriptionshouldnowbesavedonyourdesktop.Sonowgobackinto
YouTubeandclickontheAddNewCaptionbuttonbecausenowyouhaveto
uploadthefileyoujustdownloaded.Iknowitisabitconfusing,whywouldyou
havetouploadsomethingthatyouhavejustdownloaded?Wellitactuallyis
bettertodothat,becausethenyoucanchangesomeofthemistakesofthe
transcribedfile.(Therewillbemany)
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Youwillthenbrowseyourcomputerfilestofindthefile.Youshouldhavesaved
thefileonyourdesktopofyourcomputersoletsgotherenow.
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ClicktheuploadbuttontosendtoYouTube.
NowIwouldliketoquicklydescribethedifferencebetweenCaptionfileand
transcriptfile.
MysuggestiontoyouwouldbetoalwaysclicktheCaptionfile.Bothhavetime
codes,howeverCaptionfileallowsyoutouploaddifferentlanguagesaswell.So
reallythereisnoneedtoclickthetranscriptfilebutton.Atthemomentofwriting
thisithasanEnglishonlylimitationanyway.Ifyouarenottranscribingoutof
theEnglishlanguage,thenclickingeitherisfine.
Onceyoudo,youwillclickUploadFile.
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IthendecidedtoaddanotherlanguagetrackaftertheEnglish.Allittakesis
changingthelanguagesettingtowhateveryoudlike.IdecidedonChinese.
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NowclickontheViewonVideoPageatthetoptoseethetranscriptionareaas
yourviewerswouldseeit.
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Youcannowseewhatthetranscriptionlookslikeonthemainpage.Ifyouwill
notice,thetranslationoftheaudiolooksabitoff.YouTubesautomated
transcriberisnotthatgood.However,theattractivepartaboutusingitisthatit
iscompletelyfree.Nowanotheroptionisdoingthetranscribingyourself.
Howeverthatcantakeforever.Iwouldsuggestoutsourcingthetranscription.
Sitessuchaswww.elance.comandwww.fivver.comcangiveyousomegreat
dealswithvideotranscription.YoucanevenGoogleYouTubetranscriptionand
findsitessuchashttp://www.visualdatainc.comwhocandomanylanguages,and
putthetranscriptionintoSRTfileswithtimecodesaswell.
(TounderstandabitmoreofwhatanSRTfileisyoucanreadthisarticle
http://www.ehow.com/about_5066018_srt-file.html)
Takealookatalloftheseoptionsbecausetranscribingyourvideosisapractice
thatmostdontdowhichisleavingamuchvaluablevisibilityonthetable.
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AutoshareOptions-
Onceyoucreateavideo,youcanhaveitautomaticallygotoyourFacebook,
TwitterorRSSReadernetworks.IlikethisfeaturebecauseIdonthavetoworry
aboutdoingitmanually.Itcreatesthelinksforme.
TheReaderfunctionisyourRSSfeedforyourblog.YoucanconfigureyourBlog
toposteverytimeyoumakeavideo.
Ifyouhaveawww.ping.fmaccountthenthevideoswillgofromyourYouTube
account,toyourBlogtoyourPingaccountwhichfiltersittoeveryothersocial
networksitesyouareamemberof.ThatcanincludeNing,Facebook,MyspaceandLinkedIn.
Thatiswhatissoamazingaboutcreatingthevideo.
Ittakesaslittleas5minutestouploadavideo,addakeywordrichtitle,
description,tags,andgetitseenthroughasmanySocialnetworksitesasyouare
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registeredwith.ThisisthesheerbeautyofthepowerofYouTube.Somepeople
believethattohavesomethinggoviralisanuncontrolledandorganic
phenomenon.WellIbelievethatbyfollowingthesesharingmethods,youcan
givethatphenomenonaninitialboostthatcanincreaseyourodds.
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Chapter6-LetsTalkFrontPage(Step
byStep)_____________________________________________________________________________________
Wearenowgoingtoexamine,verysimply,whateachofthecomponentsofthe
frontpagedoandhowtobestusethem.OntheFrontpage,abovethevideo,the
ArrowsDownbuttonshowsyouthefulldescriptionofthevideo.
RemembertobesuretoputyourWebsiteaddressinthefirstlineofyour
descriptionsection.
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Otherfeaturesonthefrontpageinclude:
Theembeddingcode. TheURLofthevideo. Sharingthevideomanuallyforeachvideowiththeshare
feature.
Puttingthethumbsuporthumbsdowndependingonyouropinionofthevideo.
Makesureifyoudonotwantanyothervideosbeingseenafteryourvideohas
finished,clicktoremovethecheckboxforincluderelatedVideos.
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Lastly,youcanmakecommenttoothervideoswhilealsoputtingupyourown
videoresponse.
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Chapter7-InsightTool_____________________________________________________________________________________
IgavethisYouTubeToolacompletechapterofitsown.Because,beingableto
dissectandpieceapartwhoiswatchingyourvideos,whentheyarewatching
them,whentheyareclickingawayfromwatchingyourvideos,andwherethe
videosviewsoriginatedfromwillonlyhelpyoutoknowhowtobettertarget
yourmarket.
Sowithoutfurtherado,theInsighttab.
TheInsighttoolisgoingtobeoneofyourfavoritefunctionstogagethelevelof
popularityofyourvideosandwhatdemographiciswatchingthem.Thistool
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helpsyoutogetfamiliarwithyouraudience.Itwillgiveyouinsightintowhich
ofyourvideosisperformingthebest.Thishelpsyouinoptimizingeachvideos
descriptionandtags.Ininsightyoucantestoutwhatworksandwhatdoesnt
intermsofkeywords.
TheSummarypageisobviouslytheoverviewofthefeature.Youcanactually
gainquiteabitfromthispage,suchasvideoviews,agerangesofyourviewers
andwheretheyareintheworld.Noticethattherearefarmorementhatwatch
myvideosthenwomen,strange
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Goingdownthelistoffeatures,youwillunderstandthebenefitsofeachone.
Acloserlook.
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FromViewstoDiscovery.
Discoveryisaneyeopenerifyoueverwantedtoknowwhereyouvideosare
beingwatched.
Notwhichvideos,butwhere.
Wehadshownearlier,thatyoucouldembedyourVideosontootherwebsites.
Thediscoveryfeaturecanhelpyoutrackhowmanyoftheviewsarecomingfrom
thoseembedvideosandhowmanyarecomingstraightfromYouTube,by
YouTubeusers.
Ithasmobiledeviceasoneofthelistedplayers.Soonwewillseemoreandmore
ofthathappening.
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JustaswesawintheInsightSummary,thedemographicstabwillshowyouin
detailwhatagegroupsandgenderarewatchingyourvideo.
IwouldliketopointoutthatinmyvideoCaseysVideoMarketing101theage
groupsthatarethemostpopularis13-17and45-54.
Ifweanalysisthisabitdeeperthenwecanunderstandthenumbers.Thelowest
agegroupis18-24.Ibelievethatthisagerangeisthelowestbecausethisgroup
isprimarilyundergraduatesfocusedonschool.Theyaregettingtheirdegreesin
whateverfieldtheyhavechosensothatistheirprimaryfocuses.Iftheyare
comingtoYouTube,generallyitismoreforwatchingentertainingandfunny
videosmoresothenvideospertainingtohowtomakeanonlineincomesuchas
mine.Howeverthe13-17yearoldgroupspendsmostoftheirtimeonlinewhen
theyaredonewithschool.
Theyalsoaregettingpressuredbytheirparentstogetajob.Manyofthemdont
necessarilywanttobaggroceries,sotheylookatmakingmoneyviatheinternet.
Itisnotasimpossibleofafeatforthembecausetheysofamiliarwiththis
medium.Itisnotoutsideoftheirscopeofpossibility.
Theagegroupsof45-54aretheBaby-boomers.Manyofthemaregettingclose
toretiringorhavebeenplacedintheunusualpositionofbeinglaidofffromajobafter10plusyears.Manyofthemhavealsohadahugelossintheirpensionsand
retirement.Theyareatanewcrossroadsintheirlivesandtheyareforcedtoask
thequestionwhatnow?
Manyconsiderthemselvestooyoungtoquitworkingbuttoooldtogetajobso
whattheheckisthesolution??
TheInternetisthatrayofhopethatcouldmaybepullthemoutofthedarkness.
Theyarenottoofamiliarwithit,sotheytakethetimetolearnabouthowtomakemoneyonline.
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Thenexttabdownininsightiscommunity.Hereyoucanseehowmanypeople
commented,ratedorfavoredyourvideos.Youcanalsoseefromwhere.The
darkergreensignifiesthelocationswherethemostpeoplearecommentingon
thevideos.Thelighteritgets,thefewercommentsfromthatregion.
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TheSubscriberfunctioniswonderfulfordeterminingwhenandwherethe
subscriberssignedup.Alloftheinsightfunctionsweredesignedfortestingand
optimization.Throughthesubscriberfunctionyoucandetermineifthereisa
videothatishavingbettersuccesswithconversionsthenothers.Youcanalsosee
whichcountryyouaregettingthegreatestresponsefrom.Ihavemostofmy
subscriberscomingfromtheUSAandtheUK.
Hereyoucanseethenumberofsubscribers.
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SofarIhaveshownyouastepbystepofhowtofacilitatethroughYouTube.
PrettyTame
However,nowIamgoingtoletyoutakeaglimpseofthe
secretsauce
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BuildYourRelationships!_____________________________________________________________________________________
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Oksoitdoesntseemthatsecretbutletmeassureyouthatnetworkingthrough
MessagesandFriendRequestsandVideoResponsearethebackboneofgaininga
followingonYouTube.WhatIamgoingtoshowyouisnotonlyhowtodothoseverythings,butmoreimportantly,howtoautomatethem.
Veryquickly,letmeaskyou.
Howeasywoulditbetosendout500friendrequestsadayandsay350
messages?
Howlongwouldittake?Youwouldbesittinginfrontofthecomputerfor8hrsa
dayclickingoverandovertillyourhandscrampedfromcarpaltunnel.
Anotherquestion.YesIloveaskingquestions
Howlongwouldittaketofindfriendswhomareinyoursamenicheormore
importantly,thirstingforwhatyouhave?
Icanshowyouhowtodobothinlessthan5minutes.
Butfirst,backtothebasics.
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Chapter8VideoResponse_____________________________________________________________________________________
IamnotsurehowmanyofyouhavestudiedorwereevertaughtYouTubetraffic
secretsbefore,butonethatmanygurustalkaboutisVideoResponse.
Itouchedonitabitinchapter5.
Videoresponsescanbemadetoanyvideo.Mostvideoshaveasectionbelowit
forcommentsandvideoresponse.
AllYouTubeusers(YouTubers)havetheoptionofscreeningthevideoresponses
thatcomein.Soeventhoughyoumayhaveleftavideoresponse,theYouTuber
whosevideoyouwererespondingtomayhavescrutinizedit.
AndthensomeofthemorepopularYouTubersremovethevideoresponse
featurealltogethertoavoidgettingbombardedwiththem.
MostYouTubershoweveraregladtoreceiveavideoresponseespeciallyifthe
videoresponseissimilartoacomment.Youcanuploadanyofyourpreviously
madevideosasoptionsaswell.Sometimesifthevideoisinthesamenichethen
theYouTubeuserwhomyouarecommentingonwillacceptit.Oftentimes
though,theyseeitmoreasthoughyouareblatantlymarketingyourself.
Makethevideopertaintothem.
Createadirectlyuploadedvideofromyourweb-camandputinthedescription
yourblogorsqueezepageURL.
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Ifthepersonwhoyouaresendingavideocommenttogetsmanyviews,thenyou
mightbeabletogetsomeresidualviewsfromit.
Testthevideorespondingout.
VideoResponsescanhelptogetmoreview.
OneofthevideoresponsesthatIdidwastoavideothatreceivedabout20k
viewsandIwasreallythinkingthatIwouldgetsomehits.However,strangely
enough,Iwasonlyabletoget5viewsin2months.
Sowhydidthishappen?
WellhereistheVideo
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Hopefullytheissueisnotmyface,butstrangerthingshavehappened.
Itcouldhavebeenthatridiculousheadsetaroundmyneckremindingpeopleof
DarthVaderwhenhetookhishelmetoff.
Thoseareaptguesses,howeverIbelievetheissuewasthateventhoughIput
someprettygoodtagsinthere,Ididntfillinthedescriptionsectionatall.Ialso
didntmakeaverygoodtitleifyouwillnotice;itsjustVideoCamDirect
Upload.Thatisthedefaultsetting.
YoushouldalwayschangeaVideoResponsetitletoakeywordrichtitle.
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Forthisvideo,ThePowerofNow,EckhartTollewouldhavebeenamuchbetter
title.
Thetagsinthevideoareactuallygood.
InfactItookthetagsdirectlyfromthevideoIwasmakingaresponseto.
Remembertoalwayscreateadecentdescriptionsection.
Haveyourwebsiteinthefirstline,andmakeitrichwith
keywords.Alwaysputyourtitleinthedescriptionareaaswell,andinthetags.YouTubenoticesthekeywordsinthe
descriptionandtitleoverthetags.Thefirstthingthesearch
engineseeksoutisthetitle.
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Thisvideoaboveismuchbetterforgainingviews.
Myfaceisfarmoreoffensivebutasyoucanseethedescriptionisfullandthe
titleisappropriate.
WeareeliminatingtheRE:fromthetitleandmakingmoreofafullvideo
upload.
Oftentimesourvideoresponsedoesntgetpickedup,soitwillbecomeessential
tohaveaproperlysavedtitleanddescriptiontostaycompetitive.
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LetsRecapVideoResponse-
Letsbeginwiththebasics.
Leaveyoucommentunderthevideothatyouareinterestedinrespondingto.
Onceyouleaveawrittencommentclicktotheleftofthatcommentboxtoattachavideo.
ClickontheAttachVideobutton.
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FromthereyouwillbepromptedtotheUploadVideopage. Onthispageyouaregiven3choices.Recordavideo,chooseavideoor
uploadavideo.
UsuallyIwouldsuggestrecordingavideostraightfromyourwebcam.Itcomesacrossmorepersonalthatway.
ThewayyoudothatisclickontheRecordaVideobutton.
Onceyoudo,YouTubewilllocateyourwebcamfromyourdesktop. Besuretohavethewebcamapplicationclosedpriortotryingtoupload;
otherwisethevideowillnotwork.
ClosewhateverwindowisopenaboutthewebcamandletYouTubedoitsthing.
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OnceYouTubeisdonelookingtoconfigurethewebcamtotheirsystem,clicktheReadytoRecordbutton.
Thatisit.
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Theotheroptionofvideoresponseischoosingavideofromyourexistingvideos,
oruploadingavideofromyourdesktop.
Letstacklehowthoseworkveryquickly!
OnceyouclicktheChoseVideobuttonthelistofyourvideoswillpopupforyoutoselectoneofthem.
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Note:Youcanonlyuploadonevideoasavideoresponse.If
youtrytouploadmorethanonetoanyoneVideoResponseit
wontwork.
AnotherNote:YoucannotsendthesamevideotomorethanoneVideoResponse.Sochooseyourvideowisely.
Youcanalsouploadavideodirectlyfromyourdesktop.
ClicktheUploadaVideobutton.ThescreenwherethevideowillappearwillreadClickStarttouploadyourvideoresponse.
ClickonStart.
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Youwillthenbesenttothispage.
ClicktheUploadVideobuttonandyouwillbesenttoyourdesktopfileswindow,whereyouwillthenchooseavideofiletoupload.
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FinalReminder--MakeyourTitleKeywordrich!
ForanyVideoResponseuploadedyoushouldoptimizeyourTitle,Descriptionand
Tags.Sorrytokeephammeringthisin,itisjustreallyimportant.
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Chapter9-VideoFileFormatting___________________________________________________________________
LetstouchonVideoFileFormattingonemoretime.
OnegreatthingaboutsiteslikeYouTubeistheirabilitytoacceptmanydifferent
file formats, making it much easier for home users to participate. You can try
uploadingalmostanyformatthere'sagoodchancethatitwillwork.YouTube
simplyconvertsittotheFLV(FlashVideoFile).
However,itdoeshelptounderstandafewbasicsandcreatevideostoaformat
thatwillworkbestforyourcontent.
MPEG(MPG)YouTuberecommendsMPEG4(Divx, Xvid)withMP3audio.This
option probably provides the best compromise between quality and file size.
OtherversionsofMPEGarealsoacceptable.
AVI-This is the default format used by many editing programs. It provides
excellent picture quality but file sizes are large. This can be a good option for
shortvideos.
MOV,WMV&Others-Theseareperfectlyacceptable,butmaynotprovidethe
samequalityorsmallfilesizesasMPEG4.
Compression
Inmostcasesyouwillneedtocompressyourvideobeforeyouuploadit(thismay
bedoneautomaticallybyyourwebcamoreditingsoftware).Thebestapproachisto compress files the least amount possible. YouTube will re-compress the file
whenitisconvertedtoFLV,soyoudon'tneedtoworryaboutthefilesize.Ifyou
haveafastconnectionandplentyofbandwidth,itmakessensetocreatevideo
fileswiththeleastcompressionwhilestillkeepingtothe100MBsizelimit.
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VideoSize(Resolution,PixelDimensions)
YouTuberecommendsaresolutionof320x240.Notethatthisissmallerthanthe
standardYouTubevideoscreenvideosthissizeareautomaticallyexpandedtofillthescreen.AquicktestindicatesthatthescreenusedforthemainYouTube
playeris450x338pixels(donottakethisasanofficialspecificationthough).
Onthewhole,320x240isafairlygoodcompromise,whichsuitsthedifferent
playersizeswellenough.Rememberthatthevideowillnotalwaysbeseenonthe
largeversionoftheplayer,andsomeversionsoftheplayerareactuallysmaller
than320x240
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Chapter10CreatingaChanneland
UnderstandingtheFeaturesand
Layout._____________________________________________________________________________________
YourYouTubechannelisreallyjustasimportantasyourWebsiteorBlog.Your
ChanneliswhereyouaredirectingallofyourYouTubefollowers.Thatbeingsaid,
yourChannelshouldbeasmuchaboutyouaspossible.Thegoalistomakeyour
Channelasappealingasyourwebsite.
OnceyoucreateaninitialYouTubeprofileyouareautomaticallygivenaChannel.
Whereornotyouputupavideo.
BelowiswhatthetoppartofyourChannelisgoingtolooklike.
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Mywifeisgoingtokillmeforchoosingthisvideoasthedefaultvideothatshows
upwhenpeoplecometomyChannel.
Therearemanyoptionstochoosefrom.Rangingfromstyleoflayouttowhat
videosyouwantandwhentobeintheMainPlayer.
Plusifyouhavemorethanonevideoyoucandecidetheorderofvideosby
arrangingthem.
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OnceyoudecidewhatyourmainChannelsvideoisgoingtobewhenpeople
cometoyourpage,youcanthenchangethingsaroundsuchaswhatimageis
yourThumbnailgoingtobe.
Thepicturebelowcanhelpyouwithrememberinghowtoeditit.ItisjustasabovewhenwediscussedTitle,DescriptionsandTags.
Clickononeofthethreechoices.ThengotothebottomortopandclickSave.
OnceyouchangetheVideoThumbnailitcantakeupto6hoursbeforeyoucan
seethenewimage.Theyrevieweachone.Thethumbnailistheimagethatrepresentsaparticularvideo.
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LetsgobacktofrontofyourChannel.
Belowiswhatisseenunderneathyourmainvideoarea.
Yourprofilepicture,aswellastheaboutyourself,goeshere.
Also,thisiswhereallofthecommentsfrompeoplecanbeadded.
Youwillalsohaveasectionforfriendsandsubscribers.Thisisanareawhere
oncesomeoneclickstobecomeeitheryourfriendorsubscriber,hisorherprofile
goesinthisbox.
Youwillalsonoticethatthereisarecentactivitiessection.Anythingyoudoon
yourChanneloranyoneelsesvideosorChannel,willenduphere.
SoifyoumakeacommentonsomebodysVideoorChannel,itwillgetposted.
Itisnownecessarytoedityourprofilesection.
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Clickonedit.
Whatyoushouldbedoingwithyourprofiledescriptionisthefollowing.
Ifyouhaveabusiness,thesectionnamed ChannelDescriptionisgoingtobea
descriptionofyourbusiness.ThereasonbehindthisisbeingthatyourChannelis
areflectionofyouronlinepresence.SoifyouareaCabinetMakerandyour
videosaretutorialsonhowtocreatecabinetsthenthatiswhatyouwriteinyour
ChannelDescription.
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TheAboutsectionissoyoucangivesomeinsightintowhoyouare.Youcanget
personalhere.Peopleliketoseesomeself-expressionsogocrazy.
Youwillalsobeaskedaboutyourfavoritemovies,musicandbooks.Goahead
andletyourindividualityshinethrough.
UploadaChannelImage
OnceyouaredonewiththeprofileeditingyouneedtouploadaChannelimage.
TodothisyoumustgobackintoyourAccount.
Onceyoudothescreenbelowwillopenup.
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ThispageisgoingtobeyourMyAccountOverviewpage.Youcanclickonmany
menuoptionsthatarefoundontheleftverticaltoolbar.Fornowwewantto
createorchangeachannelimage.
ClickonprofileSetup.
Onceyoudoyouwilldirectedtothispage.OncethereclickChangePicture.
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Youwillthenbegivenanoptionofuploadinganimagefromyourcomputer,such
asajpegorgiffile.Youarealsogiventheoptionofuploadingathumbnailstill
fromoneofyourvideos.Youwillclickontheradiobutton= andthenchoose
oneofthetwooptions.
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ClickChooseFileandyouwillseeyourfilesonyourdesktoppopup.Selectthe
desiredimage,Iliketojustuseaphotoofmyself.YouTubeafterallisasocial
networkingsitethereforepeopleareinterestedinseeingyou.Notsomestale
productpictureoranimageofthesunset.Howboring.
Showyou!Becomfortablewithyourself.YourgoalonYouTubeoronanysocial
networkingsiteisbrandingyourself.Thebestwaytodothatisnotbyreinventing
whoyouare.Youdoitbyshowingyourtrueself.
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Oksoonceyouhavedecidedonanimagefromyourcomputerorastillfromone
ofyourvideosyouarenowreadytomoveontotopersonalizingyourChannel.
Letsgobacktoyourmainchannelpage.
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Chapter11-FrontPageChannelTool
Bar_____________________________________________________________________________________
LetsstartwithPostingBulletins.
PostingBulletinsisaBrandNewFeaturethatYouTubehasimplemented.Its
benefitisenormous.Itallowsyoutosendoutamessageandavideoattachedto
allofyourfriendsandsubscribers.
Nowyoumightbethinking,ThatisawesomeifIhadfriendsandsubscribers.
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Nottooworrymyfriends;thewholepointofthiseBookistogiveyouthesecrets
ofgettingtargetedfriendsandsubscribers.
Ittookmeonly30daystoamass17kchannelviewsandget300subscribersand
closeto1000friends.Youcandoitaswell.Inyoursleep.
Wellgettothejuicystufflateron,first,letsgetbacktobasics.
PostingBulletins
Whencreatingabulletin,makesureinthemessageareayouareputtinginyour
websiteaddress.Youalwayswanttomakesureyouareadvertisingyoursite.
ForInstance:
Letssayyouhaveavideowhereyouarereviewingaparticularmovie.Youwrite
inthemessageareaaboutitaskingyourfriendsandsubscriberstowatch.You
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shouldalsowriteinthemessageareaaboutyourblogsitethatreviewsother
movies.Thenputinthewebaddress.Thiswayyouareprovidingyourfriends
andsubscriberswithvaluewatchingthevideo,aswellasachoiceingoingtoyour
siteformore.
Nooneeverwantstobetoldwhattodoonsocialnetworkingsites.Youshould
neversell,especiallyhardsell.Givethemvalueandthatspeaksforitself.
Youcanalsosendthemavideothatcangowithyourmessage.(Remember,you
cangetyourvideoURLbyclickingonthesharebuttonbelowthevideo.Then
copyandpastethelinkintothebox.
NextontheToolsbarwehavesettings!
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Thisisactuallyaprettyobvioustool.Asyoucanseeabove,youhaveyour
ChannelURL,aplaceforthetitleofyourChannelandifyouwanttomakeyour
Channelvisibletopeople.
Thereisalsoatagbarontherightside.Thatshouldtellyouthattherearealso
waysofoptimizingyourChannelinformationaswell.Makesureyoufillinthetag
sectionwithsomegoodkeywordsandlongtailkeywordsthatdescribeyour
niche.
Yourtitleshouldalsohavesomethingtodowithyourniche.
ThetitleforoneofmypagesisMyOnlineBusinessToolkitTV.Thisisbecause
mynicheisteachingandgivingmarketingstrategiesforanonlinebusiness.
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Ok,nowwearegoingtoskipThemesandColorsfornow.Thenexttwotool
tabsarenotasindepthasThemesandColorssoIwanttotacklethosefirst.
MoveontothenexttabModules.
ThistoolsectionallowsyoutodecidewhatyouwantappearingonyourChannel.
IhaveseensomeChannelswherethepersonkepttheirlistofsubscribershidden.
Ireallydontthinkthereisanysetrulehere.Youcandowhatyouwant.Ifyou
wanttohidecommentsorsubscribersorrecentactivity,thatisallindividual
preference.
NextwehaveVideosandPlaylists.
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ThissectionwillletyouarrangethelayoutofyouractualChannel,letyoudecide
onwhichvideoyouwanttoplayasyourfeaturedvideo,Showexactlywhatyou
wantdisplayedonyourChannelandalsowhetherornotyouwantyourfeatured
videoonAutoplaywhenpeoplecometoyourChannel.
IrecommendhavingthevideoonAutoplaywhentheycometoyourchannel.
Thetwooptionsforfeaturedlayoutarethefollowing:
Playerview-ishowthechanneliscurrentlyseennow(withthefeaturedvideo
displayedprominentlyandallyourothervideostotherightofthefeatured
video.)
Or
GridView-Iswhenallthevideosareviewedasthumbnails,nothavingafeatured
videoindisplay,butallvideosindisplay.
Thisiswhatitlookslike:
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Iampersonallyafanofthefeaturedvideo.Ifyouhavetoomanyvideosto
choosefromtheymayjustbreezeoverandmoveonfromyourchannel.Ifyou
haveafeaturedvideoonAutoplaythereisagreaterchancethatyourvisitors
willstaylonger.
FinallyPlaylistsandFavorites-
YoucanmakeyourPlaylistsvisibleaswellasyourFavorites.Youmaybe
asking,Whatisthepointoftheplaylistoffavorites?
Wellthepointofthemisthatyoucanhaveaseriesofvideosonaparticulartopic
orevenaseriesofvideosthatyoumadeallatthesametimethatyouwantto
bundletogether.RememberallofyourvideosonYouTubehaveaten-minute
timelimit,unlessYouTubehasallowedyoutohaveanunlimitedtimelength.
WhichtheyaredoingforsomeYouTubers.Soifyoumadeavideoseriesthatwas
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atotalof2hours,youwouldwanttobreakitupinto10videosorso.Thebenefit
oftheplaylististhatyoucanorganizethosevideostogetherandhavethem
featuredonyourChannelatthetop.
TheFavoritesectioncanbeyourabsolutefavoritesthatpeoplehavelikedmorethanothers.ThatwayyoucanmakesurewhenpeoplecometoyourChannel
theyaregettingdirectedrighttothegoodstuff.
Idontbelievewehavetouchedonhowtomakeaplaylistyetsoletsdothatvery
quickly.Itisverysimple.
Firstyouaregoingtogotothechanneldropdownboxintheupperrightcorner.
Theonethatreadsyourchannelname.
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ThenyouaregoingtogointoMyVideos.
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Youwillnowseealistofyourvideos.Youarethengoingtogothroughandcheck
theboxesofthevideosyouwouldliketoputintoyourPlaylist.
Thengobackuptothe
Oncethereclickonitandthedropdownwillgiveyouthechoiceofaddingto
Playlist.ClickonPlaylist
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Onceyoudo,anotherdropdownmenuwillappearwhichwillaskforwhich
playlistifyouvealreadycreatedoneorcreateplaylistifyouhaventnamed
oneyet.
Giveyourplaylistanameandthentypeinadescriptionaboutyourplaylist.
Favoritesworkthesameway,justclickontheAddtoFavoritesbuttonto
makeafavoritelist.
LetsnowgobacktothemainChannelpagewherewearegoingtohavefunwith
personalizingourThemeandColors.
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Sogobacktotheupperrightcornertabthatreadsyourchannelname.Thedrop
downmenuwillshowMyChannel.Clickonthatbuttontogobacktothemain
channelpage.
Letsgobacktothetoolbar.
ClickonThemesandColors.
Youarenowgoingtogetafewpre-madecolorschemesthatyoucanchoose
from.
Gothroughthemandstartseeingwhatcolorthememightworkforyou.
Certaincolorsremindpeopleofcertainthings,obviouslygreencanbeformoney,
ortheenvironment.Redorpinkcanbeforlove.Yougettheidea.
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Nowofcourseyoucanusethealreadyexistingcolorthemestheyhave.Oryou
cangointoAdvancedOptionsandcreateyourown.
Letstrythat.
Iamnowgoingtogothroughandhelpyouunderstandeachofthecolorpallets
andwhattheyapplyto.
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Youwillnoticeintheimageabovethatwearesendingarrowsfromthemeaning
tothedefinedimage.LetsexaminetheGeneralArealocatedontheleftofthe
pagefirst.
BackgroundColor-Thebackgroundcoloriswhite.
WrapperColor-TheWrappercoloristhatbluishcolor.(AWrapperisthebox
aroundacertaintext.)
TheboxthatMyOnlineBusinessToolkitTVisdefinedasawrapper.
Sameastheboxtotherightofthevideo.
Youreperspectivebasedontheimageaboveonlyshowsthetopofalonglineof
videosontherightside,butasyoucanseethethumbnailsofthevideo,thetextlinksandthenregulartextareallinthatwrapper.
(ThinkWrapper=Gift.Alltheinformationisinsidethewrapper.)
WrapperTextColor-Thewrappertextcolorisyellowasshownabove.
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WrapperLinkColor-Thelinkcolorisblue.(Ifyoudontalreadyknow)Linksare
textorimagesthatareclickablewithyourmouse.Youaretakentoanotherpage
orscreenwhenyouclickonalink.
WrapperTransparency-MyChannelhas100%transparencymeaningyoucantseeit.Lookatthedifferencebetweenthatandsay0%transparency.
Doyouseethatthecornersofthewrapperarenowvisible?Thisisobviouslyto
tastehowyouwantyourwrappertransparency,sogoaheadandplayaround
withthecolorandtransparencyleveltodeterminewhatyoustyleis.
NextisBackgroundimage-Thistoolgivesyoutheabilitytouploadyourown
imageasabackground.
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SelectChooseFileandstartlookingforabackgroundthatyoumightlike.
Fornowletsjustchoosesomerandomphoto.
Onceyoudothisiswhatyouwillsee.
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Theabovescreenshotshowstheimageinthebackground.NowIdowantto
pointoutthatthereasonyouareabletoseetheimageisbecauseIsetthe
WrapperTransparencyandtheoverallTransparencyto100%.Ifitwasnot,
thenyouwouldnotbeabletoseetheimage.
Hereitiswiththe100%Transparency.
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HereitiswiththeTransparencyat0%.
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Oksoletsmovetotherighthandcolumnandstartexaminingthat.
BelowIhavechangedallofthecolorsaround,andthenexttwoimageswillshow
thecorrelation.
Nowletsseewhatitlookslikeonthepage.IhaveremovedtheTransparencyso
youcanseethecolorsandtheirplacementverydistinctly.
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Okyouhavedonereallygreatpatyourselfonthebackforgettingthroughthis
muchofYouTuberevealed.
YoucangrabyourselfarefresherofCoffeebecausenowweareheadingintothe
stuffthatYouTubedoesntshowyou.
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FromherewearegoingtobecoveringhowtooptimizeyourChannelPagewith
thingslike:
Providingyoutoolsthatcanincreaseyourclickthroughratefromyourvideos
andchanneltoyourblog.
GoingovertheAdvertiserskeepofftheGrassmethodofmarketingand
howyoucanincreasesubscribersandfriendsinyourspecificniche.
StartgainingfriendsandsubscriberswiththeCross-Nichemethodof
promoting.
CreatingabackgroundyouspecificallydesignforYouTube.NotethatonlypartnershavetheclickableChannelpage.HoweverIcangiveyouagreat
resourceforcreatingonethatisuniquetoyouwithouthavingtobeapartner.
Thisbookisalsogoingtoteachyouthemethodofautomationthatveryfew
implementandhavesuccesswith.ThisishowIwasabletoget30,000uniquevisitorstomychanneleverymonth.
Infact,IwillshowyouhowtogetmoreChannelvisitorsthenvideovisitors.
Moreoftenthannot,avideogetting1millionviewsgenerallygetsfarlessvisitors
orviewerstotheChannelthatthevideoispromotedon.Ihaveseensome
Channelsthathaventevenpassedthe10kmarkwhentheyhaveavideothathas
seenover1.8millionviewsinoneyear.ThatiswhatIcallwastedtraffic.
Thisbookwillshowyouhowtooptimizeyourvideossothatyoucangetover
1000viewstobothyourVideosandyourChanneladay.
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Chapter12-WastedTraffic_____________________________________________________________________________________
LetmebeginbyshowingyouwhatImeanwhenIsaywastedtraffic.
IdidaquicksearchbyenteringinkittensintheYouTubeSearchBar.
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Thesecondvideothatpopsupisthisvideoofakittenridingavacuum.Thisvideo
received1.8millionviewsinthelastyear.
NowletslookatthispersonsChannel.
Thispersonclearlydidnotintendforhervideotogetsopopular,itjust
happened.ThisisthephenomenonofYouTube.Manypeoplehavetriedto
duplicatethissuccessofviews,onlytofail.
Thispersondoesntevenhaveadescriptionareafilledinwithkeywords.Shealso
lacksawebsite,orblogthatpeoplecangotowhenarrivingtowatchhervideo.
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*NOTE-THISISLIKELEAVINGMONEYONTHETABLE!
THESEVIEWERSAREHUNGRYFORMORE,YETTHEREIS
NOOUTLETFORTHEMTOQUIETTHEIRHUNGER.DO
YOUKNOWHOWEASYITISTOSETUPAWEBSITEAND
PUTGOOGLEADSONIT?
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Thispersoncouldhavemademoneybysimplysuggestingtopeopleinthe
descriptionareatocheckouthereblogwhereshehasmorevideos.Andof
courseonherblogshewouldhaveadvertiserspayingherforhertraffic.
LetusalsotakealookattheSubscriberbaseonthisChannel.
1inevery10,588peoplethatwatchhervideobecomesasubscriber.Igetabout
1inevery60peoplethatwatchmyvideosclickingthesubscriberbutton(andthat
ratioisimprovingeveryday).
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SohowdoyougetyourYouTubeinboxtolooklikethis?
Moreimportantly,whydoyouwantto?
Hereswhy.
ToestablishabusinessandmakemoneywithYouTube,youneedtoNetwork.
YouTube,similarlytoFacebookorTwitter,canbeusedasatoolforbuildinga
network.HoweverwithYouTube,youhavegotoneparticularfeaturethat
distinguishesitfromtheothersandinmyopinionsmakesitjustasvaluableor
moresoVIDEO.
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Thebiggeryourinboxmeansthemoreyouaremeetingandconnectingwith
peopleandbuildingyourbrand.Plusyourvideosarebeingseenwiththemore
peopleyouconnectwith.
Youdontjusthavetocreateavideoandletitdangleincyberspaceoblivion.
No,youcanmaketheconnectionwithpeoplewhoturnaroundandshareyour
contentwiththeirfriendsandsoon.
Theonedownfalltoamarketingstrategylikethisisthatitcouldtakeyouallday
towrite30peoplewithinyourNicheandmaytakeyouayearbeforeyouget10k
peopletoyourchannel.
Nowyoumaynotknowthisaboutme,butIamallaboutspeed,andIhatehaving
todotediouslabor.
Iamnotlazymindyou
Sometimes,Ineedtofocuson100differentthingsatonce.SowhenIcanfinda
smartsolutiontotimemanagementformybusiness,Itakeit.
HereisthetoolthatIusetosendouthundredsofmessagesaday!
Toapinpointed,targetedaudience!
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Chapter13-TubeBlasterPro_____________________________________________________________________________________
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TubeBlasterproisanautomatedFriendadder.Itisthebackbonetobuilding
friendsonYouTube.WhenIsayfriends,Imeantargetedpeopleinwhatever
Nicheyouarein.Friendstranslatetobusinesscontacts.
WearenowgoingtogostepbystepthroughalloftheamazingfeaturesofTube
BlasterPro!Beforewedo,Iwouldliketomakeanoteaboutusingautomation
softwareingeneral.
ThinkofyourselflikeLukeSkyWalker.Useyourpowersforgoodandnotforevil
Automationsoftwaremakeseverythingeasier.However,Iwanttowarnyou
aheadoftimethatsiteslikeTwitter,Facebook,Myspace,andyesYouTubeare
neverkindtowhattheyconsiderSPAMBOTS.Thissoftware,usedimproperly,
canmakeyoulooklikenothingmorethanamoneyseekingmissile,and
YouTubewillhavenoProblemwithyankingyourchannelandvideoswithout
hesitationorreservation.Evenifyouhave7500subscribersand1millionor
moreviews.
InfactthewholepointofusingYouTubeistofunnelpeopleintoyourblogor
website.Becauseyoumustrealize,thatathirdpartysiteisatemperate
environmentthatyoucantcontrol.
Withthatbeingsaid,Iwillshowyouhowtousethissoftwareproperlyandhow
toavoidthedangersassociatedwithovermarketingingeneral.
ThereareonlyacouplechoicesforAutomationsoftwarethatIwouldrecommend.TubeBlasterProisoneofthemandTubeToolBoxistheother.
TubeToolBoxworksthesamewayasTubeBlasterProsobylearninghowtoset
upTubeBlasterProitwillallowyoutounderstandTubeToolBox.
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Anotherthingforyoutobeawareof;TubeBlasterProisaone-timefeeofabout
67dollars,TubeToolBoxis9.95amonth.
AtthetimethatIwrotethisbook,IwasusingTubeBlasterPro.SincethenIstartedusingboth.TObequitehonestTubeToolBoxupdatestheirsitemore
often,soIamgoingtosuggestitasabetterchoicehoweveritistwiceasmuchin
regardstocost.
Hereareacouplerulestothinkaboutrightnow:
Rule#1-Donotselltopeople!
Justsoyouknow:
MacisnotcompatiblewiththisTubeBlasterPro.
HoweverTubeToolBoxhasDiscoveredaWaytomake
MacCompatiblewithitsSoftware!
AlsoMACusersdonotfretbecausewithBootcamp,youcanPartitiona
portionofyourharddrivetoworkundertheOperatingSystemofWindows.This
isveryhandyifyouhavesoftwarethatisnotcompatiblewithyourMACoperatingsystem.FormoreinformationonhowtoinstallWindows7orbetter
onyourMACyoucangoto:
http://support.apple.com/kb/HT3986
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Rule#2-Repeat,Donotselltopeople!
TheotherpossibilityofgettingremovedfromYouTubeisbygettingflaggedfor
beingspamorsolicitingbynotYouTube,butYouTubeusers.
Iwillbecoveringmoreofthisinthechaptersthataretofollow;however,Iwant
youtostartthinkingaboutitnow.Dontbeasalesman,anddonteversend
anyonetoanaffiliatelinkwhodoesntaskforit.
LOOKOUTFORTHESE
*Everytimeyouseeanasterisk,itisgoingtobeasignofobviousimportancethatIwantyoutomakeanoteof.
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Chapter14-TubeBlasterProSetUp___________________________________________________________________
FirstletsgototheWebsite.
Onceyouarethere,ClickonFreeDemo"
FromtheFreedemoitwilltakeyoutothedownloadpage.
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ClickDownload.Onceyoudo,itwillstartdownloadingthezipfiletoyour
desktop.
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Soonceitisonyourdesktopasazippedfileitneedstobeunzipped.Zippedfiles
canbethoughtofasjustreallylargefilesthataregoingtoburstattheseams.
Thatiswhytheyarezipped.
ForPCyoushouldhavesoftwaresuchasWinZiporsomeotherunzipping
software.Oftenwiththenewoperatingsystemsitcomeswithit.Sowhenyou
doubleclickthezippedfile,itwillthenaskifyouwanttoRUNthesoftware.
YESyoudo!ClickRUN.
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ItwilltheninstallthesoftwareintoyourdefaultFolder.Whichisfine.
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OncethatisdoneitwillaskyouifyouwouldlikeaDesktopIcon.Iwouldclick
yeshere,butitisuptoyou.
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JustfollowthepromptsthatsayNEXT.Soonyouwillcometothesetuppage.
Ofcourseclicknext.
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ThenitwillpromptyoutoClickFinishtolaunchTubeBlasterPro.
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Onceyouhavedonethat,itwillaskthatyoufillinyourYouTubeaccount
information.Thenclickcontinue.
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YouwillnowseeyourYouTubeaccountnamepopulatedintotheLoginpage.
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Clickonyouraccountnameandthenclicklogin.
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Ididwanttomentionacouplemorethingsaboutthispage.
YoucanADDonanotheraccount!
Infactyoucanaddonquiteafewaccounts.Thatistosayyouhavemorethan
oneYouTubeaccount.Imayhavealreadypointedoutthatitisgoodtohave
morethanoneYouTubeaccount.
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Ok,nowforthefinalunveiling.
WelcometothehomepageofTubeBlasterPro!
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Chapter15-TubeBlasterProFeatures
IntroGathering
_____________________________________________________________________________________
Tobeginwith,TubeBlasterProisseparatedoutintotwocolumns.Theleftside
ofthescreenisTubeBlasterPro.TherightsideisTubeBlasterProinterfacing
withYouTube.
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Youwillnoticeamajorsectionoftheleftsideisablankcolumnthatreadsabove
itGathered.
Next,Iwantyoutotakealookatthedefault-checkedboxthatsaysSaveonExit
aswellasthedefaultradiobuttonthatsays,Gatherfromallfollowingpages.
Bothoftheseareexactlywhattheyhavetobeat.Infactthewholepageissetto
startdoingwhatTubeBlasterwascreatedtodo.ThatbeingGather.
Sowiththatbeingsaid,letsstartgathering.
Whenwesaygathering,wemeancollectingchannelinformationfrompeopleon
whateverparticularpageyouareoninYouTube.Thatishowtheinterfaceworks.
RememberhowwewereusingYouTubesSearchbarearlierinthebook?Weweresearchingforkeywordsandphrasesinourniche.Wellnowwedothesame
thingbutwearelookingforspecificpeopleinwhatevernichewearein.
SoletssaymynicheisHealthandWellness.
ItypeinHealthandWellnessinthesearchbar.
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Fromhere,thereareacouplewaysyoucandothis.TubeBlasterProwillstart
gatheringChannelnameswheneveryouclickgather.
IcouldclickgatherfromwhereIamonthepageorIcouldgointoanyones
Channelandstartgatheringtheirsubscribersorfriends.
Takealookbelow.
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IfIweretoclickonWyatiosnamenexttothevideo,itwouldgointohisChannel.WhatTubeBlasterProdoesis,itgatherstheChannelinfoforaparticularperson
andsavesitinthecolumnsothatamessagecanbesenttothem.
Yousee,YouTubehasanemailsystemjustlikesayFacebook.Peoplecansend
youprivatemessagesiftheywant.Mostpeopledontusetheirinboxon
YouTube;somedontevenrealizethattheyhaveaccesstosomethinglikethat.
Well,nowyoudoifyoudidntbefore,andforourpurposes,itisveryuseful.
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OksoletusclicktheStartGatheringbarlocatedontheTubeBlasterProside.
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WhatIwillalsodoisstartgatheringfromapersonssubscriptionarea.Oreven
friendsarea.
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NowthatwehavegatheredadecentamountofProfiles,letstalkaboutthe
featuresdirectlyundertheGatheredcolumn.
ClearList:doesjustthat,itcompletelyclearsthelistfromthegatheredarea.
Randomize:scramblesthegatheredlistaroundsothatonceyoudosendmessagestothelistitisnotinanyorder.
RemoveFriendsandSubscriptions:Ifyouaregatheringpeopleinyourniche,therecouldbeagoodchancethatsomeofthepeopleyouare
gatheringmightbefriendsorsubscribersofyoualready,especiallyifyou
havealreadystartedsending1000messagesaday.Ifyouaresendingouta
messagewiththeintentionofgainingfriendorsubscriberandyoualready
havesomesubscribersandfriendsonyourgatheringlist,thenyoumay
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havethosepeoplecancellingtheirfriendshiporsubscriberstatuswithyou
becausetheymaylabelyouasspam.
Blacklist:ManagesagroupofIDs(profiles)thatwillalwaysbeskipped.Youmaycomeacrossaneedforthisifpeoplethatyouwritestartsending
youspamornastymessagestoyou.Chancesareifyoustickwithyour
niche,youshouldbeabletoavoidthatscenario.
ManagerGroups:IsareallygreattoolbecauseitallowsyoutoseparateoutdifferentIDsandputthemingroups.Thisishandywhenyouare
tacklingafewdifferentNichesandyouwanttokeeptrackofyour
gatheredlists.
Generally,afterIgatheragroupofIDs,IclickontheremoveFriends/Subsand
thenplacethegatheredgroupintoaneitheralreadyexistinglistformyNiche,
(letssayHealthandWellness)oranewgroup,ifthegroupwasnotyet
createdforthatNiche.
Withthegatheringportionoftheprogramunderstood,wearenowgoingto
moveintothewholepointofgatheringIDsinthefirstplace.
Tosendmessages!
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Chapter16-SendingMessages
_____________________________________________________________________________________
Letsjumpinstraightaway.GototheupperbarontheLeftsideofthescreen.
Onceyouclickonmessage,youwillbetakentotheMessagesarea.
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Asyoucanseeyoucansetupasinglemessage,oryoucansendfromalistof
messages.
*Warning
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Donotusethesinglemessageselectionatanytime.YouTubecantellifyousend
outthesamemessageoverandover.
Tousethissoftwareproperly,Iamgoingtoshowyouhowtocreatealistof
severaldifferentmessages.
InFact,10-15messagespre-createdmessagesisagoodamounttostartwith.
Soletstakealookatmakingalistofmessages.Butbeforewedo,Iwantyouto
takealookatthefeatureAttachVideo.
Thisisahugelypowerfulfeature.Itwillsendavideoofyourchoice(thatyouve
alreadycreated)toeverypersonyouaresendingamessageto.
Thisishowitworks.
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AfteryouvecheckedtheboxAttachVideoandclickedtheRefreshListtab.
Thenclickonthearrowdownbuttontoseeyourlistofvideos.
YouwillhavetoRefreshListtoseeanynewvideosthatyoumayhavemade.So
Ialwayspushtherefreshlisttabbeforewhenchoosingavideo.
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Onceyoudojustchoosewhichvideoyouwanttoattachandthenyouaredone.
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Chapter17-CreatingaListofMessages
(Thisisnecessary)_____________________________________________________________________________________
Oksoletusmovebackintocreatingalistofmessages .Whatyouaredoinghere
isprettymuchcreatingpre-generatedemailsthatyouwillsendouttowhomever
youchoosetogather.Thisiswhatitlookslike.
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ClickontheAdd
Button.
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Thesubjectboxwillopen
up.
Oncethesubjectboxhasopenedup,startcreatingyourmessage.Youcancreate
asmanymessagesasyouwouldlike.GenerallyIwouldsayhaveatleast10-15
thatyoucanhavegoingout.MakesureyouchoosetheRandomizebuttonso
thatthemessagesarenotsentoutinorder.
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Asyoucansee,youcanattachavideowitheachnewmessageyoucreate.Infact
youshouldattachavideomostofthetime.Thereasonbeingisthat,inthe
descriptionofthevideo,yourURLtoyourwebsitecanbeseenwhenthemessage
issentout.Verypowerful.
ThisiswhatImean.
Youcanseethatwhenyouattachavideoinamessage,thedescription
informationshowsup.ThatiswhyitisimperativethatyouhaveyourURLinyour
descriptionarea.
Consideritalmostlikeasignatureboxwhenyousendoutanemail.
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TheWonderfulthingaboutitisthatyoucansendoutmultiplevideoswith
whateverULRyouwanttodirectyourviewersto.Howeverdontsendthemtoa
purchasepageoranaffiliatepageunlesstheyaskforit.Thatisthekindof
marketingthatwillgetyoubannedfromYouTube.
Speakingofthat,letstalkaboutwhatkindofmessageyoushouldbesendingto
optimizeresponsesandultimatelygetsubscribers.
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Chapter18-MessageOptimization
Advertisers,keepofftheGrass!
_____________________________________________________________________________________
Howtoavoidbeingconsideredspam.
Thismethodofautomationcansaveyoumonthsoftediousbusyworkwhen
marketingyourself.However,ifitisabused,itcansendyoustraighttohaving
yourChannelremovedfromYouTube.
Weallhatespam.Andspamisprettymuchunsolicitedinformation.
WithYouTube,youhaveaccesstoeveryonesYouTubeemail.Youofcoursehave
this,becausetheycreateaprofileonYouTubetonetworkthemselves.Most
peopleareonSocialNetworkingsitestoestablishconnections.Ifyouaredoingitrightthenyouarebuildingrelationshipswithmorethanjustyouralreadyexisting
groupoffriends.Somepeoplestaysimplyinthatworld,whichisfine.
Howevercreatingabrandforyourselfasanauthorityinyournicherequires
networking.PeopleonYouTubearemorelikelytoacceptyourfriendshipwith
openarms,becausewhensomeoneputsavideoup,itisgenerallybecausethey
wantittobeseenandinturn,theywanttobeknown.
Facebook,TwitterandMySpaceusersbunkerdownwiththeirowngroupof
friendshavingthesolepowertosharetheirprofilewithpeopletheyaccept.With
YouTube,ifyoumakeavideoandsetittoPublic(becauseyoucansetavideoto
privateorpublic)youwantthatvideotobeouttherefortheworldtosee.
Oryoujustwerentthinkingaboutit.
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ThatiswhyIteachtheAdvertisers,keepoffthegrasstechnique.
Ifyouaregoingtobesendingmessagetopeopleyoumustapproachyour
messagesendingasifitwasarequestforsomeonesfriendship.
Forinstance,yourmessagecanread:
Hi(Firstnamehere),Ireallylikeyourchannel.Ithinkwehavesomethingsin
common.Iwouldlovetoconnectwithyou.Ihaveattachedavideoforyouto
enjoy.SomethingsillyIputtogether.Ok,haveanawesomeday.
Cheers,
Casey
InthismessageIamnevermentioninganythingaboutmybusiness.Iammoreso
extendingfriendshipandincludingthatpersoninthemessage.Bypersonalizingit
withcomplements