YouTube Presentations - Generator
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Transcript of YouTube Presentations - Generator
ARTIST DEVELOPMENT MASTERCLASS DAY10.30am: Registration
11am: Intro & YouTube Session pt. 111.35am: Interactive Roundtable Discussions
1.15pm: Lunch2pm: YouTube Session pt. 22.30pm: Media Bootcamp
4.15pm: YouTube Session pt. 34.45pm: The Business of Bands
How to Build Your Career on YouTube
Branding and Channel Setup
Hospital Records
Generator Sessions
Dan le Sac vs. Scroobius Pip
Visual Identity
Consistency
Building an Attractive Destination
Channel Branding & Building a Visual Identity
Hospital Records
Annotation End Slides
Video Navigation Playlists
In Video Programming
Subscription Buttons – Keep Fans Coming Back
Keep Fans Sharing!
Upselling – Merchandising Associates (e.g. iTunes)
How to Build Your Career on YouTube
Audience Development & YouTube as a Social Tool
MetadataTitle
Descriptions (add links)
TaggingAnnotation
YouTube is a social platformBuild a community around your channel
Engage with fans and be social!Like, share, comment and encourage the same from fans
Cross PlatformsIntegration
Collaboration with other channelsCuration and playlists
Blogs & PRInfluential channels - think outside the box!
Influencers and superfans
YouTube PromotionSelling to fans
Monetising content
Promotional videos – pros & consYouTube promotes your channel ad (Fan Finder)
Short video – no cost to the creator! Make 5 seconds count & give a call to action
Use analytics
Remarketing – selling to users who have visited your pages
No budget? Set up for the future using Google AdWords to reap the benefits in the future
Never overrun adverts
YouTube is just one Google property - connect with others
How to Build Your Career on YouTube
Creative Content Production
Types of Video Content Official Music Videos
Static Audio vs. Lyric VideosCovers
Teasers/News
Fan-Generated FootageGoogle+ Hangouts
Live Streaming
Video CreationGet to know film-makers
Set realistic budgets!Consider release schedule
Creative vision!Integrate audience development tools
RulesNew era: YouTube = your own TV channel
Content = ProgrammingThink in 12 month cycles – not just single releases!
RememberYouTube is a great tool for discovery & promotion
Engage with fans to build revenue, sales and D2C relationshipsRemember real-world strategies but be creative on YouTube
Great creative content is still keySo write good songs and make good videos!!!