YouTube Music - Android App
-
Upload
lokendra-verma -
Category
Education
-
view
27 -
download
0
Transcript of YouTube Music - Android App
![Page 1: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/1.jpg)
YouTube Music
![Page 2: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/2.jpg)
EXECUTIVE
SUMMARY
![Page 3: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/3.jpg)
•
•
![Page 4: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/4.jpg)
•
•
•
![Page 5: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/5.jpg)
•
•
![Page 6: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/6.jpg)
•
•
![Page 7: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/7.jpg)
•
•
•
![Page 8: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/8.jpg)
•
•
•
![Page 9: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/9.jpg)
SITUATION
ANALYSIS
![Page 10: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/10.jpg)
Situation Analysis: Overview
![Page 11: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/11.jpg)
•
•
![Page 12: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/12.jpg)
Free version •
•
•
![Page 13: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/13.jpg)
•
•
![Page 14: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/14.jpg)
Premium version •
•
•
![Page 15: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/15.jpg)
Situation Analysis: Competitors
![Page 16: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/16.jpg)
•
•
–
–
–
–
![Page 17: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/17.jpg)
Points of Parity (PoP) •
•
•
![Page 18: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/18.jpg)
Points of Difference (PoD)
•
•
•
•
![Page 19: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/19.jpg)
Situation Analysis: Current Customers
![Page 20: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/20.jpg)
•
•
•
![Page 21: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/21.jpg)
Situation Analysis: Target Customers
![Page 22: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/22.jpg)
•
•
–
–
–
![Page 23: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/23.jpg)
How YouTube Music will lure them?
•
•
•
![Page 24: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/24.jpg)
Situation Analysis: Collaborators
![Page 25: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/25.jpg)
•
•
•
![Page 26: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/26.jpg)
•
•
•
![Page 27: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/27.jpg)
GOAL
![Page 28: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/28.jpg)
The goal of this app will be to cater to all those:
•
•
•
![Page 29: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/29.jpg)
The app will promote a piracy free environment, beneficial to the market
![Page 30: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/30.jpg)
It will let its users access to quality content
anytime, anywhere
![Page 31: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/31.jpg)
Huge profits involved for the company
![Page 32: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/32.jpg)
STRATEGY
![Page 33: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/33.jpg)
Consumers •
•
![Page 34: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/34.jpg)
Competitors • The app will take benefit of brand equity
of YouTube over its competitors • The subscription rates would be
discounted during festive season for more customers
• The added feature of getting to watch unlimited high quality videos, which is not provided by its competitors
![Page 35: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/35.jpg)
Context •
•
•
![Page 36: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/36.jpg)
Value Proposition to Customers
•
•
•
![Page 37: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/37.jpg)
Value Proposition to Company
•
•
•
![Page 38: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/38.jpg)
TACTICS
![Page 39: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/39.jpg)
Price
•
•
–
–
![Page 40: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/40.jpg)
Incentives
•
•
•
![Page 41: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/41.jpg)
Distribution
•
•
![Page 42: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/42.jpg)
IMPLEMENTATION
![Page 43: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/43.jpg)
Advertisement
•
•
![Page 44: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/44.jpg)
Offers
•
![Page 45: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/45.jpg)
SUMMARY
![Page 46: YouTube Music - Android App](https://reader031.fdocuments.in/reader031/viewer/2022021507/58f144131a28abc40e8b45c9/html5/thumbnails/46.jpg)
Created by Lokendra Verma, IIT Bombay,
during a marketing internship by Prof.
Sameer Mathur, IIM Lucknow.