YouTube Beyond Bloopers & Kittens!
description
Transcript of YouTube Beyond Bloopers & Kittens!
Presented By: Luke Andrews – Leapwise Media
WHEN YOU THINK ABOUT
IS THIS WHATYOU THINK OF?
BEYOND BLOOPERS
& KITTENS!
AGENDAWhat Is YouTubeYouTube Basics
Why Should I Care?Getting Started
ContentYour Plan
SO WHAT IS?
YouTube is a video sharing website A powerful marketing tool
It is changing how people consume media
THE BEGINNINGThree former PayPal Employees
started YouTube in February 2005.
On April 2005 they posted their first video a 19 second clip called “Me at the Zoo”.
In December 2005YouTube officially launches.
EXPLOSIVE GROWTHOn December 17th Saturday Night Live’s
"Lazy Sunday” is posted…
It receives over 2 Million views in one week!
THE TIPPING POINTBy June of 2006 over 65,000 videos
were uploaded everyday
Over 100 million werebeing viewed everyday
October 2006 YouTube was acquired by Google for $1.65 Billion dollars
TODAY(As of 5-31-11)
#3 Viewed website in the world(#1 Google & #2 Facebook)
#2 Search Engine48hrs of video are uploaded every minute81% of internet users watch online videos
Over 3 Billion views a day(That's the equivalent of nearly half the world's population watching a YouTube
video each day, or every U.S. resident watching at least nine videos a day.)
200 Million views are on mobile devices*http://youtube-global.blogspot.com//2011/05/thanks-youtube-community-for-two-big.html
THE BASICSA QUICK YouTube ROADMAP
INTERNAL VS. EXTERNALVideo Is Viewed Directly
On YouTube’s SiteVideo Is EmbeddedOn An External Site
HOMEPAGESearch / BrowseAccount LoginRecommended VideosSpotlight, Trending, or Featured VideosPopular By Channel
VIDEOPAGESVideo PlayerVideo DescriptionTop CommentsVideo ResponsesSuggested Videos
Video PlayerLike ButtonView Counter / StatsSharing ToolsFull Video DescriptionCategory & Tags
VIDEODETAILS
CHANNELPAGESVideo PlayerSubscribe ButtonYour VideosCustom BackgroundsProfileChannel Comments
BEHIND THE SCENESAccount Controls Channel Settings
VIDEOUPLOADUploader (15min. Max)
Progress BarSEO ToolsTitle, Description, Tags, Category, Privacy Settings
YouTubeINSIGHTStatisticsTrackingDemographicsReporting
TOP VIDEOS | 2010
WHY SHOULD I CARE?Video is a Powerful Medium
It’s Cost EffectiveOnline Distribution Has Leveled The Playing Field
The Audience Is Already There, Are You?SEO (Search Engine Optimization)
(Sites with properly optimized video are 53x more likelyto generate a first page ranking on Google)
Setup Your AccountCustomize Your Channel
Develop Your ContentUpload Your Videos
Tag, Link, Embed & Cross PromoteInteract Through Comments / Responses
Track Statistics With YouTube Insight
GET STARTED
BEYOND KITTENSBUSINESSES ON YouTube
CONTENT EXAMPLESBuild Your Brand
Rather than selling individual products, focus on building trust.
Product PromotionHighlight a specific product or service.
Getting to Know YouGo behind the scenes of your retail store, offices, or factory.
DemoShow your product in action, or give specifics on how to use your product.
InstructionalShow your viewers how to do something. Build Your Expert Status.
BUILD YOUR BRANDDOMINO’S
801,541 views
DOMINO’SRe-Building Their Brand
They Were Brutally HonestInvolved Us In Their Story
The Documentary Style Fit The StoryLonger Format Than A Commercial
PRODUCT PROMOTIONOLD SPICE
32,236,116 views
PRODUCT PROMOTIONOLD SPICE – LIVE RESPONSE
329,536 views
OLD SPICEStarted as a Traditional CommercialExtremely Creative & Well Crafted
Reinforces BrandEmbraced Unique Aspect of Online Video
With 24hr Marathon of Live Responses
GETTING TO KNOW YOUBENSONS FOR BEDS
1,018,437 views
BENSONS FOR BEDSSimple ConceptBudget Friendly
Got Employees InvolvedShowed A Clean
Warehouse & Fun CultureSet A World Record!
DEMONSTRATIONBLEND-TEC
9,811,195 views
BLEND-TECSimple & Fun Concept
Shows Clear Advantages of ProductConsistent & New Content
Interactive By Taking Viewers Requests
INSTRUCTIONALLOWE’S – INSTALLING A FAUCET
90,826 views
LOWE’SEasy To ProduceBudget Friendly
Freely Shares KnowledgeBuilds Trust
WHAT CAN WE LEARN FROM THEM?
Be UniqueBe Yourself
Focus on Building TrustCreativity is RewardedEngage Your Audience
Cross Promote With Social, Web,& Traditional Marketing
Tag Your Videos with Keywords
“GOING VIRAL”Going Viral is a phenomenon where a video
is being shared and forwarded at an extremely fast exponential rate.
A social landslide started by one small rock.
“GOING VIRAL”You Can Design For Viral Growth
(The basics are similar to what we’ve covered but with these focuses)
Really Know Your Audience
Be Funny or Quirky, Take Risks
It Should Not Look Like an Ad
Keep It Short
Design For Responses / Remixing
BUT…
“GOING VIRAL”IS NOT RIGHT FOR EVERYONE
And is not always a good thing, embarrassing videos can go viral as well.
Remember True Viral Videos are rare…and Designed Viral Videos are even
more rare
YOUR TURNBRAINSTORMING
LET’S ANSWER THESE KEY QUESTIONS:
Who Is My Audience?What Is My Unique Story?
How Can I Best Tell My Story, Right Now?
CONTENT EXAMPLESBuild Your Brand
Rather than selling individual products, focus on building trust.
Product PromotionHighlight a specific product or service.
Getting to Know YouGo behind the scenes of your retail store, offices, or factory.
DemoShow your product in action, or give specifics on how to use your product.
InstructionalShow your viewers how to do something. Build Your Expert Status.
QUESTIONS?
Setup Your AccountCustomize Your Channel
Develop Your ContentUpload Your Videos
Tag, Link, Embed & Cross PromoteInteract Through Comments / Responses
Track Statistics With YouTube Insight
GET STARTED
ADDITIONAL RESOURCES
Basic Getting Startedhttp://www.youtube.com/t/about_getting_started
In Depth Guidehttp://www.youtube.com/t/about_essentials
YouTube Helphttp://www.youtube.com/t/about_youtube
www.leapwisemedia.com – Twitter: @lukeeandrews
Branding – Design – Video - Web