YouTubeYouTubeBackground information Background information

YouTube is a video sharing website YouTube is a video sharing website in which users can upload, share, in which users can upload, share, and view videos, created by three and view videos, created by three

former Paypal employees in former Paypal employees in February 2005.February 2005.

Cont…Cont…

Most of the content on YouTube has been Most of the content on YouTube has been uploaded by individuals.uploaded by individuals.

Although media material corporations Although media material corporations including CBS, BBC, Vevo, Hulu and other including CBS, BBC, Vevo, Hulu and other organizations offer some of their material organizations offer some of their material via the site, as part of the YouTube via the site, as part of the YouTube partnership program.partnership program.

Unregistered users may watch videos, and Unregistered users may watch videos, and registered users may upload an unlimited registered users may upload an unlimited number of videos. number of videos.

Cont…Cont…

In 2006 YouTube, LLC was brought In 2006 YouTube, LLC was brought by Google Inc. for $ 1.65 billion, and by Google Inc. for $ 1.65 billion, and now operates as a subsidiary of now operates as a subsidiary of Google.Google.

Copyrighted MaterialCopyrighted Material

YouTube has been criticized for YouTube has been criticized for failing to ensure that uploaded failing to ensure that uploaded videos comply with copyright law.videos comply with copyright law.

There is a message that pops up “Do There is a message that pops up “Do not upload any Tv shows, music not upload any Tv shows, music videos, music concerts or videos, music concerts or advertisements without permission. advertisements without permission.

Cont.Cont.

Despite this advice, there are still Despite this advice, there are still many unauthorized clips of many unauthorized clips of copyrighted material on YouTube. copyrighted material on YouTube.

YouTube does not view videos before YouTube does not view videos before they are posted online, and it is left they are posted online, and it is left to copy right holders to issue a to copy right holders to issue a takedown notice pursuant to the takedown notice pursuant to the terms of the Digital Millennium terms of the Digital Millennium Copyright Act.Copyright Act.

VIACOM VS YOUTUBEVIACOM VS YOUTUBE

Viacom and many more organizations Viacom and many more organizations have filed lawsuits against YouTube.have filed lawsuits against YouTube.

Viacom claims that YouTube has done very Viacom claims that YouTube has done very little to prevent uploading of copyrighted little to prevent uploading of copyrighted material.material.

Viacom demanded $ 1 billion in damages Viacom demanded $ 1 billion in damages because they found more than 15,000 because they found more than 15,000 unauthorized clips of it material on unauthorized clips of it material on YouTube that had been viewed an YouTube that had been viewed an astounding 1.5 billion times.astounding 1.5 billion times.

Cont…..Cont…..

WOW THAT’S A LOT!WOW THAT’S A LOT!

Cont….Cont….

YouTube’s defense is that they have YouTube’s defense is that they have went far beyond its legal obligations in went far beyond its legal obligations in assisting content owners to protect assisting content owners to protect their work. their work.

Since the filing of the lawsuit YouTube Since the filing of the lawsuit YouTube has introduced a system called Video has introduced a system called Video ID, which checks uploaded videos ID, which checks uploaded videos against a database of copyright content against a database of copyright content with the aim of reducing violations. with the aim of reducing violations.

Viacom’s press releaseViacom’s press release

““YouTUbe is a significant, for-profit YouTUbe is a significant, for-profit organization that has built a lucrative organization that has built a lucrative business out of exploiting the business out of exploiting the devotion of fans to others’ creative devotion of fans to others’ creative works in order to enrich itself and its works in order to enrich itself and its corporate parent Google.”corporate parent Google.”

For-profitFor-profit

YouTube has grown up fast of the last YouTube has grown up fast of the last several years, with more than 35 hours of several years, with more than 35 hours of videos being uploaded every minute. videos being uploaded every minute.

The firm monetizing more than 2 billion The firm monetizing more than 2 billion video views each week, the amount of video views each week, the amount of money YouTube makes is accelerating money YouTube makes is accelerating dramatically. Its an estimating that this year dramatically. Its an estimating that this year 2011 the site could top $1.3 billion in 2011 the site could top $1.3 billion in revenues.revenues.

In 2010 YouTube revenues were In 2010 YouTube revenues were approximately $825 million, and is expected approximately $825 million, and is expected to grow in 2012 1.7 billion.to grow in 2012 1.7 billion.

Cont…Cont…

At the same time YouTube the At the same time YouTube the amount of money that Google amount of money that Google actually takes home after deduction actually takes home after deduction the revenue share from its partners the revenue share from its partners will grow from 544 million in 2010 to will grow from 544 million in 2010 to 876 million this year and 1.1 billion in 876 million this year and 1.1 billion in 20102010

YouTube Revenue AnalysisYouTube Revenue Analysis

Cont…..Cont…..

2010 Viacom’s lawsuit against 2010 Viacom’s lawsuit against Google was rejected in a summary Google was rejected in a summary judgment.judgment.

The U.S. federal Judge stated that The U.S. federal Judge stated that Google was protected by provisions Google was protected by provisions of the Digital Millennium Copyright of the Digital Millennium Copyright Act. Act.

Viacom has since appealed this Viacom has since appealed this rulingruling

Work CitedWork Cited

Mullin, Joe 2011 Viacom takes final shot, Mullin, Joe 2011 Viacom takes final shot, http://paidcontent.org/article/419-viacom-thttp://paidcontent.org/article/419-viacom-takes-a-final-shot-at-youtube/akes-a-final-shot-at-youtube/

Broache, Anne and Sandoval Greg Viacom Broache, Anne and Sandoval Greg Viacom sues google sues google http://news.cnet.com/Viacom-sues-Google-http://news.cnet.com/Viacom-sues-Google-over-YouTube-clips/2100-1030_3-6166668.over-YouTube-clips/2100-1030_3-6166668.htmlhtml

Wikipedia, Wikipedia, http://en.wikipedia.org/wiki/Youtubehttp://en.wikipedia.org/wiki/Youtube