Assessing Youth’s Buying Behaviour towards Sports Shoes (A Case Study of Nike) ,
Youth’s life in Romania
description
Transcript of Youth’s life in Romania
Youth’s life in RomaniaYouth’s life in Romania
Free timeFree time61% - prefer to use the computer
when they are home86% prefer to spend their free
time going out, 89% spend time with friends (in
real life or on the net)
TV vs reading vs listening TV vs reading vs listening musicmusic80% are listening music
everyday45% are watching TV everyday27% are reading everyday
Practicing sportPracticing sport
29% - everyday33% - once per week12% - twice per month8% - once per month18% - rarely
Education, work and Education, work and carriercarrier59% are skeptical regarding his chances
to succeed to build a career in Romania
What young people expect from job?99% - possibilities of advancement and
development96% - to be well paid47% - would work for free if they would
love what they are doing
TechnologyTechnology
86% quickly adapts to any deviceThe mobile phone is essential for
74% of youngThe computer is essential for
69%
How they see them How they see them selves?selves?59% say they do not like to
externalize their feelings74% believe that you can’t trust
people nowadays.
Models for youthModels for youth95% admire very smart people91% admire their parents80% admire those with academic
successOnly 32% admire celebrities
Social life is moving on the Social life is moving on the interinternetnet
90% talk on chat (ex. Facebook)45% have friends online which
they didn’t meet in real life
ToleranceToleranceonly 32% would accept to have a
homosexual friend92% would agree to have a poor
friend93% would tolerate someone
who has different religion69% could have a gypsy friend
MoneyMoneyAlthough half (49%) already earn
their own money, 71% are still helped with money by their parents
How they spend money?How they spend money?42% of young people spend
money on fun and meetings with friends
39% - spend money on clothes and the way they look
13% - spend money, especially on mobile phones-and gadgets
FutureFuture73% of young people say that
they want to have their own business someday
But only 41% clearly know what they will do after 3 years
66% think that things will get better in 5 years
90% believe that they will earn more than their parents earn
HealthHealth43% say that to eat healthy you
need a lot of money80% think that it's hard to avoid
eating unhealthy
ConclusionsConclusions
They don’t know what they'll do in the future,
but they don’t really care
Social life is moving on the netFew real friends in real life
They admire their parents and they
are very sensitive to their opinion
They want to live at extremes,
but they are introverts
They practice sports, but they eat
fast food
Addicted to internet and mobile