Youth Shopper Loyalty: Will That Be Points or Discounts?
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Transcript of Youth Shopper Loyalty: Will That Be Points or Discounts?
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WILL THAT BE POINTS OR DISCOUNTS?
HOW TO ATTRACT YOUNG SHOPPERS AND KEEP THEMNicholas BianchiLoyalty CanadaJuly 24, 2013
Hilton Toronto Ontario
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WHAT WILL I BE TALKING ABOUT?
What is SPC Card?
Loyalty and Me
Youth and Loyalty: Perplexing Questions
The Pulse: Basics
The Pulse: Insights and Recommendations
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LAW OFYOUTHDISREGARD?
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$1,350,000,000,000
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PERPLEXINGQUESTIONS
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THESEARE YOURFUTURECUSTOMERS
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WTF ISA REWARDPOINTWORTH?
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WHAT DOES COLLECTING REWARD POINTS REALLY MEAN TO ME?
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HOW LONGBEFORE IEARN ENOUGHPOINTS TOREDEEM FOR…
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…A TOASTER.
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THE PULSE
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Canadian youthshoppers, ages 14-24,are members of at leastone loyalty program
LOYALTY MEMBERSHIP
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COALITION PROGRAMS
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PROPRIETARY PROGRAMS
PROPRIETARY PROGRAMS
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When a retailer offers a loyalty program, I know they want to offer me the best deals
BRAND LOVE
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INSIGHTSAND RECOS
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Prefer getting instant discounts versus collecting points
MIX IT UP
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Wish loyalty programs offered more of an experience rather than just discounts
GET EXPERIENCED
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Hardly ever redeemtheir points
MAKE THEM REDEEMERS
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Problem with most loyalty programs is that they aren't very good at providing benefits or rewards quickly enough
GET FASTER
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Unclear about the value of reward points and often find them confusing
BE CLEAR
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Don’t find communications I get from loyalty programs to be very relevant
BE RELEVANT
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Consider converting points or rewards into credits to pay down obligations like a monthly cell phone planor a student loan
BE REALLY RELEVANT
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Consider contributing reviews or comments online in exchange for points, rewards or discounts
TRADE UP
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Like the idea of pooling points or rewards with friends and family as a route to bigger rewards,steeper discounts, etc.
LET THEM SHARE
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Consider providing personal preferences to a loyalty or rewards program in exchange for more targeted and relevant advertising and offers
BE ON TARGET
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Consider volunteering time to a cause or charity in exchange for points, rewards or discounts
CAUSE IT
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Consider driving my friends to shop in a given time period at a given store in exchange for points, rewards or discounts
BE FRIENDLY
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Consider converting points or rewards into ballots for daily contests to win trips, tickets and merchandise
HAVE FUN, PLAY GAMES
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WIN $10,000 WIN $10,000
AMAZING PRIZESAMAZING PRIZES
PLAY GAME!THE
AND OTHER
GRAND PRIZE PROVIDED BY
YOU COULD
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