Youth Groups 2.0

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youth 2.0 Web 2.0 and Online Social Networking: Connection Challenges for the Church WARM Conference April 2, 2008, Bart Caylor

description

Web 2.0 as applied to youth groups in churches. Presented to youth pastors in Portland, Oregon in April of 2008.

Transcript of Youth Groups 2.0

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youth 2.0

Web 2.0 and Online Social Networking:

Connection Challenges for the Church

WARM ConferenceApril 2, 2008, Bart Caylor

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1994

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millennials

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definedborn 1981-200281 million (boomers = 77 million)confident to make a differenceworld citizens in community

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definedparental influence

90% claim “close” to mom

65% claim “close” to dad

‘helicopter parent’ phenomenon

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definedmastery of technology

98% are online

90% have a computer

63% have a cell phone

60% use mobile to access internet

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defined88% of all teens say technology

devices make their lives easier

(69% of all parents)

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definedas a whole:

10 hours online per week

6-10 text messages per day

self-focused…generation “me”

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trendscommunity collaborationself-expressionunprecedented access attitudeauthentic informationflexibility

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web 2.0 keyssocial networkingmashupsdirect communicationpermission-basedmobility

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social networking

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u.s. top 101. Google2. Yahoo!3. MySpace4. YouTube5. Facebook

6. Windows Live

7. Ebay

8. Wikipedia

9. Craigslist

10. MSN

27 March 08 Alexa.com

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myspaceopen communityopen communication185 million users (4.5 million @ once)Age of user: 14-34criticism

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quotes

Question: “How do you keep in touch

with close friends?”

Chronicle of Higher Education January 5, 2007

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quotes

“…MySpace or just a phone call or cellphone…”- edna gomez

Chronicle of Higher Education January 5, 2007

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quotes

“…I think the easiest thing, though, is email or MySpace because it doesn’t matter what time it is.”- deanna rilling

Chronicle of Higher Education January 5, 2007

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quotes

“…in person, on the phone, MySpace, it does not really matter.”- ashley brown

Chronicle of Higher Education January 5, 2007

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contentsblurbs, blogs, multimediafriendspacecommentsprofile customizationmusic and musiciansbulletins, im, groups

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Avitar Icon

Personal Info

Friends

Friends’ Comments

Contact Info

Blog

Personalization

Widgets

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facebookpermission-based communitypermission-based communication67 million members14 million photos uploaded daily65 billion page views per month25 minutes per day on average

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YouTube100 million clips viewed per day65,000 clips added per 24 hours20 million visitors per month44% female, 56% male12-17 age demographic dominant

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second lifevirtual online communityavatar based virtual worldnot a game13 million residents (400K last 7 days)USD$1 million per dayGDP is on par with several countries

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second lifeamerican apparel

dell computer

nike

reuters news

starwood hotels

+others

ball state

harvard

indiana univ

ohio state

univ cincinnati

+ others

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mashups & widgets

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definedan application that combines content

from more than one source into an

integrated experience

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direct communications

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methodstext messaging (sms)email (multiple accounts)instant messaging/chatcomments/postings (myspace,

facebook)skype (voip)podcasting/voice commentsrss

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texting79 million people texting150 billion messages in 2007Average Korean teen: 60 per day

netlingo.com

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permission-based

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challengesunsolicited = spam

be ready to engage when contacted

communications have to be timely

content has to be relevant

relationship building

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mobile

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mobiletext messaging

entertainment hub

remote controls

medical monitors

e-payments

internet access/information

voice calls

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mobilemyspace phone launched 2007

iphone facebook application

ubiquitous device will be the center

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the numbers

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280,000

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50%

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70%13%

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72%

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2:1

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86%62%

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113,000,000

72,000,000

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next steps

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personal oppslearning

asking/discussion

exposure

experimenting and engaging

thinking through functional apps

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church oppsyour presence on social networks strategies for facebook.com strategies for youtube.com

strategies for education

opportunities for authenticity

relationship building

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questions & answers

bart caylor: brainstorm

[email protected]

www.brainstormbrand.com

317-558-1800