Youth Behaviour & Culture Report
Transcript of Youth Behaviour & Culture Report
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Insights into Youth Behaviour and Culture
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“Ask the young. They know everything.” Joseph Joubert (1754-1824) French moralist.
Y
O
U
T
H
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Never has the quote made more meaning
than, probably, in this century
Youth are not afraid of voicing their
opinion and in-turn they can make or
break a brand
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Main youth consumption drivers are still –
Instantaneousness & Spontaneity, Novelty,
Peer Pressure & Peer Group Belonging, Family Unit, Power,
Identity Formation
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There are 16 major Western Youth TribesCan you identify the Trendy, Emo, Clubber?
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Each tribe varies from one another in terms of Personality
Traits, Music, Activities, Style, Brand Use
Do you know the type of music and brands Emo’s like compared to a
Trendy or a skater?
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“i don’t do brands’cos
i’m coolio!”
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There can even be a huge
snobbery not being seen as
‘part of the herd’ but being
seen as ‘off-beat’, ‘off-deck’
and generally ‘against the
grain’
Youth love Jones Soda, Nudie,
Vans, HBS – all ‘off-beat’ names
Youth does not always
find global brands cool
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Music is central to youth identity
Youth, especially the younger teens, these days find
downloading, like breathing, which is something you just do,
without any thought or reflection
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How do youth download music? What is the typology of the downloaders?
Do you know about The Freeloaders, The Angry Bloods, The Guilt
Conscious, The Downsizers, The BILTS, The FOB’s, The
FOD’s, The Pretenders, The Righteous Buyers?
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Youth still use their mobile
phones mainly for –
TextingVoice CallingListening to (stored)
musicAlarm clocksListening to the
radio
Photography
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Picture Courtesy -
www.cinsights.co.uk
For ‘pricing’ information of Hip Youth Report – Insights into Youth Behaviour and Culture
Contact: Neel Ghosalemail: [email protected]: www.cinsights.co.uk