‘Yournalism’ in Spotlight at UI Social Media Seminar | The Jakarta Globe

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The sheer wealth of information that social media

platforms now enable users to send out has blurred

the distinction between media producers and

consumers, a seminar heard on Thursday.

At the You Are the Media event, held as part of

Communications Week at University of Indonesia,

the buzz was all about yournalism, a portmanteau

of you and journalism to highlight the changing

media landscape.

Everything has changed now; everybody is the

media and produces information, well-known

blogger Wicaksono said at the discussion.

He added that these self-made information producers

and their writings could eventually become as

inspiring and influential as established authors and

works published in the conventional media.

The seminar highlighted how anyone with access to

the Internet could now produce his or her own

writings and publish them on blogs or microblogging

platforms such as Twitter and gain a following.

But before embarking on the journey toward

becoming an inspirational blogger or tweep, users

need to ask themselves what they aim to achieve,

according to radio and television show host Pandji

Pragiwaksono, a speaker at the event.

You have to know what you want to do and set your

goals on what you want to achieve, he said.

He added that if bloggers wrote honestly and openly

in expressing their opinions on certain issues, it

would show in their writing, which in turn would

attract a lot of readers.

Even with the text limited to 140 characters, as in

Twitter, Pandji said that every single tweet counted

as an expression of ideas and opinions channeled

through the social media platform.

The more you tweet, the better, because itll help

you get used to expressing your opinion, he said,

adding that to have any kind of influence in the social

media sphere required lots of practice in writing.

However, campaigning for a cause through social

media requires more than just blogging or tweeting,

although these platforms can be a good way to start

raising awareness of certain issues, said another

panelist, Pangeran Siahaan, the creative chief of the

Provocative Proactive show on news channel Metro

TV, which Pandji hosts.

A movement in social media will not be reported on

in the conventional media unless it is followed by real

action and doesnt stop at simply creating a hashtag

[on Twitter], he said.

He added that recognition and coverage by theconventional media would allow a movement to be

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more influential, given the wider audience reach that

established media such as television and

newspapers enjoy.

However, he warned that treating social causes

generated on social media as representative of the

Indonesian peoples aspirations was delusional

because only a small percentage of the countrys

population had access to the Internet.

Roughly an eighth, or 31 million of the country s 242

million people use the Internet, a figure that is

expected to increase to 94 million by 2015, according

to a report released last September by the Boston

Consulting Group.

Even for those who have [Internet access], only

some of them are actively engaged in social media,

so such a movement could only be said to be a

representation of the countrys middle class,

Pangeran said.

Indonesians account for the second-biggest

population on Facebook, behind the United States

but ahead of Britain, and the third-biggest on Twitter.

The last quarter of 2010 saw more than five million

users from Indonesia join Facebook.

Data from Facebook.com and GreyReview.com

showed that as of Jan. 1, 2011, there were a total of

32,129,460 registered Indonesian Facebook users,

compared with 26,598,240 in October.

Blogger Wicaksono said that even as social media

provided a new platform for users to express their

opinions, the debate on whether freedom of

expression on the Internet should be regulated by the

government in a code of ethics was still raging.

But I guess theres no need for that; we can use our

own conscience as a code of ethics, he said.

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