YourHomeBuild Product Selector

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Market directly to over 440,000 UK Self Builders and Home Renovators via Social Media with YourHomeBuild...

description

YourHomeBuild is a social and support community for Self Builders and Home Renovators. A place where people undertaking their own home build or home renovation project can swap and share stories with each other, as well as find out about the latest products, news, and best practices. The YouHomeBuild Product Selector enables them to search for the products and services that they need without leaving Facebook or Twitter even! They can find what they need, ask questions, read user reviews, and find out more. Social Media Marketing for businesses and brands wanting to communication and market to Self Builders and Home Renovators across the UK.

Transcript of YourHomeBuild Product Selector

Page 1: YourHomeBuild Product Selector

Market directly to over 440,000 UK Self Builders and Home Renovators via Social Media with YourHomeBuild...

Page 2: YourHomeBuild Product Selector

YourHomeBuild is an online community of UK Self Builders and Home Renovators.

A Social Community centeredaround Facebook, Twitter, and Linkedin where Self Builders swap and sharetheir Self Building Stories and experiences with each other, aswell as discuss new products and industry news.

We also share with them all manor of Home Building andRenovation tips, advice, guidance,case studies, and product reviews.

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YourHomeBuild is much more than a website.

We exist within the most popular Social Media platforms, especially Facebook where over 30,000 UK Self Builders and Home Renovators are members of the YourHomeBuild Facebook Page so far.

YourHomeBuild is a respected ‘social’ brand for Self Builders. No matter what stage they are at, YourHomeBuild never sells to them, we help them, with lots of tips, advice and guidance on their project.

YourHomeBuild is muchmore than just a website

We exist within the most popular Social Media platforms, especially Facebook where over 30,000 UK Self Builders and Home Renovators are members of the YourHomeBuild Facebook Page so far.

YourHomeBuild is a respected ‘social’ brand for Self Builders. No matter what stage they are at, YourHomeBuild never sells to them, we help them, with lots of tips, advice and guidance on their project.

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Members of the YourHomeBuild Social Media presences engage with YourHomeBuild daily, be that through Facebook , Twitter, Linkedin, email or directly through the website.

That may be to view our latest advice videos, read further self building tips and advice, to swap and share stories with other Self Builders, or it could be to search the YourHomeBuild Product Selector directory for products that they are looking for.

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Self Builders can now click to view and search the YourHomeBuild Product Selector, viewing products and product suppliers from across all areas of the building and construction industry.

The product listings themselves are designed to be ‘social’.

Each listing includes all the necessary details, as well as images, text, links, and can also include Youtube video, as well as encouraging users to share the listings with their friends across Facebook and Twitter, and leave you feedback or questions through a Facebook Comment facility.

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The Product Selector is also embedded within the (very active) YourHomeBuild Facebook Page, allowing users to view the Product Selector without even leaving Facebook.

The YourHomeBuild Product Selector is truly Social, we sit actually within the Social Media channels that people now use everyday.

We don’t have just one Self Builder viewing a listing, we have them sharing it with their friends across the worlds most popular Social Networks.

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There are now over 30,000 UK Self Builders and Home Renovators that are members of the YourHomeBuild Facebook Page presence, engaging and interacting daily, an audience that is growing continually.

However, the YourHomeBuild Product Selector is also consistently promoted through the Facebook Ad Platform to the 449,080 UK Facebook users that like relevant pages/tv programmes/magazines on Facebook, such as Grand Designs, The Restoration Man, or have attended Self Building Shows.

Market directly to 449,040 UK Self Builders and Home Renovators on Facebook...

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40,000+ UK Self Builders, Home Renovators, and Associates on the YourHomeBuild DatabaseThe reason so many Self Builders and Home Renovators sign up to the YourHomeBuild database is that YourHomeBuild doesn’t ‘sell’ to them, it informs and educates them, as well as helping them to find the right products for their project.

As a member of our database, members receive weekly news and product emails, as well as updates direct from the YourHomeBuild Product Selector.

All new listings on the Product Selector are promoted directly by email to the entire YourHomeBuild Database of 40,000+ UK Self Builders and Home Renovators.

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Cost:

£195.00 - £95.00 plus vat

Listing in the YourHomeBuild Product SelectorReduced from £195+vat to £95.00+vat per month for all listings created by the 1st June 2013, minimum 12 month listing.Including inclusion in over 20,000 daily Facebook Targeted Ad Impressions.Including ‘announcement’ Mailshot to the Vitruvian email database (see page 8 of this proposal).

Once listed, member companies can access further marketing opportunities through targeted Self Builder marketing with YourHomeBuild, such as individual eshots to the opted in YourHomeBuild Database and targeted Facebook Advertising. More details on request.

* There are currently 449,040 UK Facebook users that we determine as target Self Builders and Home Renovators.

This is based on what they have said are their hobbies/interests in their Facebook Profile and on the Facebook Pages that they are members of. This includes UK Members of the Grand Designs Facebook Page, as well as The Restoration Man, Homes under the Hammer, and the Pages of Self Building Shows and Magazines.

** minimum 12 month contract period

Next Step:Contact [email protected] to process your order and organise your listing. Your listing will be designed based on your existing branding and desired message, and can be live within 7 working days.

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The YouHomeBuild Smart Phone and iPad Application launches in July 2013, and all Product Selector listings live by by the 1st July 2013 will also be listed on the Smart Phone App for no further charge, for the life of their Product Selector listing.

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Low cost, directly targeted marketing through the most relevant media, delivering unbeatable value and Return On Investment.

MagazineCosts for advertising in the self build press vary depending upon the size of your advert and the duration of issues, anywhere from £300-£2000.However, magazines are a declining media as users now get their information online via Social Media. Your advert is also a one off, if it is not seen and read at the time of viewing, thats it.

Self Build ShowsThe cost of exhibiting at a Self Build shaw can range from £1000 - £20,000 depending upon your scale.Although audiences can be large and should be targeted, many are not serious potential customers and the exposure can often be hard to convert into business.

YourHomeBuildFantastic value at £195.00pm, unbeatable value at £95.00 per month.Delivering unbeatable ROI for two distinct reasons. (1) It is so precisely targeted to self builders and home renovators, and in the ‘social’ manor that users now respond best to. and (2) it is based from within Social Media - a relevant and very popular media, and one that levers online ‘word of mouth’ marketing.

Unlike a magazine advert or other traditional media, marketing to Self Builders and Home Renovators with YourHomeBuild is extremely cost effective, targeted, and relevant.

It is not a ‘one off’ advertisement. Your Listing is constantly and consistently promoted to your target audience on the most current and relevant online mediums, Facebook and Twitter.

Your listing is live and promoted online all year round. Being social, it encourages Architects to not only view it, but to share it with their colleagues. Generating targeted word of mouth marketing for your business, products, and services.

Compare the cost of marketing directly to Architects with YourHomeBuild to one-off advertising through traditional media such as Architectural Magazines (£300-£2500 per advert).