You're the Youth: The Future of Democracy
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Transcript of You're the Youth: The Future of Democracy
You’re the Youth: The Future of Democracy™Presented By: Allison Nold
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Let’s start at the beginning.
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Let’s start at the beginning.What is a Democracy?
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De•mo•cra•cyA form of government to where power is vested in 1exercised directly by the people or by their representative.
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Who is “The Youth”?
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The largest 1 most diversedemographic in the United States.
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The largest 1 most diversedemographic in the United States.
18-29
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The largest 1 most diversedemographic in the United States.
18-29
44 Million
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The largest 1 most diversedemographic in the United States.
18-29 21% of the Electorate
44 Million
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Multi-taskers,
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Multi-taskers, digital natives
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Multi-taskers, digital natives 1 super-communicators
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93% have cell phones
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93% have cell phones
90% are consumers of content on the web
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93% have cell phones
90% are consumers of content on the web
88% are online regularly
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93% have cell phones
90% are consumers of content on the web
88% are online regularly
73% participate in social media
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“The youth incorporate digital media into their lives at a faster rate than any other generation.
All generations adopt devices and internet technologies, but the youth are Net natives.”
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So what’s the problem?
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There is a generation gapbetween the youth 1 politics.
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There is a generation gapbetween the youth 1 politics.
Civic education remains largely a textbook based experience.
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There is a generation gapbetween the youth 1 politics.
Civic education remains largely a textbook based experience. Boring!
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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Political websites that do exist are often:
Not Interactive Irrelevant
Unattractive Unreliable
Content Heavy Biased
Inaccessible
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The youth is impressionable!
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The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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The youth is impressionable!
Their political beliefs are:
less defined
lack stability
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What does it all mean?
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This emphasizes the importance for:
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This emphasizes the importance for:
The youth to receive factual, non-partisan information early on in their voting career.
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This emphasizes the importance for:
The youth to receive factual, non-partisan information early on in their voting career.
An organization to bridge the gap between the youth 1 politics.
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How do we solve this problem?
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How do we solve this problem?Introducing:
You’re the Youth: The Future of Democracy™
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You’re the Youth™ aims to:
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You’re the Youth™ aims to:
Educate, engage, 1 mobilize the youth by leveraging the potential of new media.
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You’re the Youth™ aims to:
Educate, engage, 1 mobilize the youth by leveraging the potential of new media.
Build political power for young people by providing relevant, unbiased information.
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and...
Help bridge the generation gap between the American youth 1 politics.
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How will we close the gap?
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How will we close the gap?Branding 1 Identity
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Brand Name Color Palette
Brand Tagline Typography
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Brand Name Color Palette
Brand Tagline Typography
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Brand Name Color Palette
Brand Tagline Typography
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Brand Name Color Palette
Brand Tagline Typography
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Brand Name Color Palette
Brand Tagline Typography
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How will we close the gap?
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How will we close the gap?We’ll start online.
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How will we close the gap?We’ll start online.
Let’s check it out!
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What’s under the hood?
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What’s under the hood?Initial Planning
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What’s under the hood?Development
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1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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1. HTML 1 CSS
2. PHP
3. Javascript
4. SEO
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Speaking of SEO...
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Speaking of SEO...How does the youth find us?
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SEARCHENGINE
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RichContent
SEARCHENGINE
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RichContent
Titles
SEARCHENGINE
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RichContent Alt Tags
Titles
SEARCHENGINE
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RichContent Alt Tags
Titles
LinksSEARCHENGINE
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RichContent Alt Tags
Web Text
Titles
LinksSEARCHENGINE
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RichContent Alt Tags
Web TextBacklinks
Titles
LinksSEARCHENGINE
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RichContent Alt Tags
Web TextBacklinks
Time
Titles
LinksSEARCHENGINE
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And is it working?
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And is it working?Absolutely!
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
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5,462 Pageviews 49.32% Return
3:51 Avg Time 110 Countries
38.51% Bounce Rate 44 U.S. States
and these numbers are increasing daily...
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How do we know these statistics?
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How do we know these statistics?Google Analytics
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Future Plans
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Future PlansWhat’s next for You’re the Youth™?
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1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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1. Endorsements 1 Sponsorships
2. Offline Marketing
3. Mobile Website
4. E-Commerce
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Quick Recap
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Quick RecapWhat we want you to walk away with
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Problem
Not enough unbiased, reliable references online for the youth that are attractive and interactive.
Solution
You’re the Youth: The Future of Democracy™ www.youretheyouth.org
Thank you!www.youretheyouth.org