You're on social media - now what?

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+ YOU’RE ON SOCIAL MEDIA …..now what? Alex Teska Community Relations Liaison

Transcript of You're on social media - now what?

Page 1: You're on social media - now what?

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YOU’RE ON SOCIAL MEDIA

…..now what?Alex Teska

Community Relations Liaison

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+Facebook:Who should manage the page?

AdministratorsSecurityToo many cooks spoil the brothFinding your Page’s voice

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+When should I post?

The “fine line”Scheduling your posts“Boosting” your postsHootSuite, TweetDeck, etc.

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Via: theparksreport.com

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+What are the dynamics of my Page?Cover photos / profile picturesActivity logMessagesPhotosTabs

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+How do I measure my reach?

Insight/AnalyticsPage PerformanceMetrics“What works”

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+How do I interact with other Pages?“Liking” other PagesUsing your admin dashboardYour Page’s newsfeed“Sharing” other Pages’ content

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+What should I post?

• Google Alerts• Shared Content• Event Promotion• Related News Article • “Insiders view”• Get Creative!

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+What is the meaning of all of this?

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+ Contact Information

Alex [email protected]

@alexteska@MichiganEyeBank