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You’re Hired!

Open the door

to a new career!

See inside for

inspiration,

information, and

companies

who are hiring!

Summer 2017

Building Success. Building Hope.

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4 • Herald-Banner Employment Guide June 2017

The right ways to update a résumé Use “Your Voice”

Many job seekers may benefit from revamping their résumés before beginning their job search. It’s not uncommon for recruiters to receive thousands of résumés for each job opening they post, and the sheer volume of applicants can make it difficult for job seekers to get their résumés seen. In such instances, job seekers must take steps to tip the odds in their favor. By following these guidelines, job seekers may have a better chance of getting their résumés into the right hands.

• Put a professional purpose. Modern standards may suggest that listing a career “objective” is old fashioned. However, it is helpful to customize your résumé so that it is geared toward the position for which you are applying. A career objective may reflect how you are a strong candidate for each specific job you apply for. Use some specifics that tie into to the particular job or company and you may catch the hiring manager’s attention in the process.

• Embrace keywords. Many employers now use application tracking software to sift through the scores of résumés that are submitted for each opening they post. Keywords make it easy for employers to sort through thousands of résumés. The right keywords will flag your résumé and increase your “relevancy score” in the main HR/recruiting software programs available. Adapt your résumé for each application you submit. Use some of the words listed in the initial job posting and description.

In addition, look at similar job postings and incorporate some keywords listed in those ads so that you have all the bases covered.

• Trim the fat. Less is often more regarding résumés. List all of the pertinent information, then go over the résumé again and again and cut out any irrelevant information to remove clutter. Only include information that is relevant to your career goals.

• Highlight what you have done. Rather than listing every job responsibility and position in chronological order, highlight specific career accomplishments. Be your biggest fan and tell the world all of the great things you have accomplished. Remember to to back up the claims. According to a 2015 survey by CareerBuilder, employers

say that résumés that include links to a candidate’s portfolio, website or blog garner more attention than résumés without such links.

• Put your own voice in the

résumé. Rather than using standard verbiage on your résumé, personalize what you want to say. Hiring managers want to hire a human, not a machine. When speaking about yourself, be sure to use strong action words that define your skills even further. HR professionals cite terms like “managed,” “achieved” and “improved” as examples of positive, assertive words.

Updating a résumé with the goal of standing out among a crowded pool of applicants is a great way for job seekers to land a new job.

Make a list of the changes

your employers have

instituted throughout

your career, highlighting

how you adapted to those

changes and benefitted

from them in their

aftermath.

Adapt your résumé for each application you submit. Use some of the words listed in the initial job posting and

description.

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Crafting an effective cover letter Be concise, cordial

A strong cover letter may not

guarantee you land a good job, but a poor

cover letter may guarantee you won’t. On

its own, an effective cover letter can catch

the eye of hiring managers tasked with

finding worthy candidates among stacks

of applications, while a poor cover letter

may ensure hiring managers never even

glance at an applicant’s resume.

An effective cover letter should be

concise, conveying an applicant’s work

history and goals in a few paragraphs or

less. The following are some additional

ways men and women can craft effective

cover letters.

* Address a specific person when

possible. When responding to a job

posting that listed a specific contact,

address your cover letter to that person

rather than beginning the letter with,

“Dear Sir or Madam” or “To Whom It

May Concern.” Personalize each cover

letter you write so the hiring manager

does not get the feeling that you are

sending out cover letters en masse. Make

sure names are spelled correctly and job

titles are accurate.

* State your purpose early on.

The purpose of your letter, which is to

state the job you’re seeking, should be

made clear early on. Hiring managers

often handle the vetting process for a

host of positions at their companies, so

the earlier the hiring manager knows

which position you’re applying for the

better. Hiring managers may become

frustrated when applicants don’t make

their intentions clear or do so in the final

paragraph instead of the first.

* Explain why you are a qualified

candidate. While it’s good to note your

work history, your resume will do the

bulk of that legwork. A cover letter is

your opportunity to show how your work

history makes you a qualified candidate

for a specific position. Remember to be

concise but relate a specific example that

illustrates how your work history would

help you thrive in the position for which

you’re applying.

* Exhibit some knowledge

about the company to which you’re

applying. An effective cover letter

should help you stand out among your

fellow applicants, and expressing some

knowledge about the organization can

do just that. The goal here is to illustrate

how you and the organization are a good

fit, so you don’t need to go overboard

or be too specific. But hiring managers

are likely to be more impressed by

applicants who do their homework and

show a knowledge of the company than

applicants who submit a form cover

letter where the company is scarcely

mentioned.

* Be cordial in your closing. A

cover letter should close with a cordial

request for an interview or a friendly

way of indicating you look forward to a

company’s response to your application.

In addition, thank the reader for his

or her time and mention you would be

delighted to answer any questions he or

she may have.

An effective cover letter can go a

long way toward making a strong first

impression on a prospective employer.

Men and women should look at their

cover letters as their first opportunities

to connect with a company and write

their letters accordingly.


your employers have





from them in their

aftermath.


How to ace job interviews when switching careers Focus on the Future

Millions of people change careers every year. Whereas professionals may have once worked for the same company for the majority, if not the entirety, of their careers, nowadays it’s not uncommon for men and women to change jobs several times before reaching retirement.

Professionals changing careers, or those seeking jobs somewhat different from their current job or past job need to develop a strategy for handling job interviews. Résumés, allow experience speak for itself. While experience is often a feather in a job candidate’s cap, a job seeker may need to focus more on their futures than their pasts when interviewing for a new career.

• Draw attention to those skills

that will apply to your new career. All of your experience and skills likely won’t transfer to your new opportunity, but that does not mean you’re going in with an empty briefcase.

Make a list of your most transferable skills, and develop an interview strategy that highlights those skills and explains how they can be applied in both the near future and over the course of your new career.

• Use your contacts to your

advantage. Even if much of your experience won’t transfer, your network might still be valuable to a prospective employer. The longer you have been working, the larger your professional

network is. Highlight those contacts in your interview and illustrate how you can put them to good use should you be hired.

• Showcase how you have adapted

in the past. Much of the business world moves at a breakneck pace. That pace has become even faster thanks to advancements in technology.

Even if you have never before changed careers, that does not mean you have not adapted to change.

Make a list of the changes your employers have instituted throughout your career, highlighting how you adapted to those changes and benefitted from them in their aftermath.

• Remain positive throughout the

interview. Even if you are changing careers because you’re unhappy and/or unfulfilled in your present line of work, avoid badmouthing that industry and your past employers. Doing so will only reflect negatively on you and raise a red flag with prospective employers.

Instead, explain your reasons for pursuing a new career path in terms that excite potential employers about your candidate.

The decision to change careers can induce both excitement and anxiety. Maintaining a positive attitude and employing various strategies when interviewing with prospective employers can help make the transition to a new career go smoothly.


your employers have





from them in their

aftermath.

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Returning to School? Patience is key

What do you do if the economy has

stalled your career prospects or left you

looking for a new job? Many adults are

choosing to go back to school.

To be successful, patience is key;

back-to-school adults are juggling family

demands and job demands, as well as

trying to take care of themselves.

To take on a school career after being

laid off, or finding that the current job is

not meeting the needs, can be daunting,

but an approach of patience with self and

others helps.

Community colleges and some

vocational schools are offering programs

tailored to individuals seeking new skill

sets. Some school marketing teams have

sent recruiters into factories and other

industrial places to speak to workers at

the source.

Other schools are expanding or

online degree options, attractive because

of flexible schedules and no commute.

According to Back to College, an online

resource for those interested in going

back to school, recent statistics indicate

more than 90 percent of traditional

institutions provide or plan to provide

some kind of program through distance

learning.

* Decide on what you want to study.

Some go back to school to further

develop their skills in a particular

career field. Othersreturn to learn

entirely new things in preparation

for a new job. Have your major clearly

defined so you can immediately get

started with schooling.

* Choose the college or university.

When going back to school, the

prestige of the learning institution

may not be as important the second

time around. Many adults look

for schools with online courses

and tailored degree or certificate

programs. These will be factors in

deciding where to go.

* Apply for financial aid. Adults

returning to school are just as entitled

to apply for financial aid as new

students right out of high school.

Federal funding and grants, as well as

private scholarships, may be available

to help pay for your education --

especially if you’re experiencing

financial hardship at the time.

* Start out slowly. Do not take too many

classes at once if you already have

a busy schedule. You want to ensure

you’ll have time to study and do your

homework. Once you can gauge how

much time the average class requires

of you, you can increase the number

of courses accordingly.

* Be patient. Although many adults

are returning to school, it may

be expected that you will be

outnumbered in the classroom by

younger students. Some adults feel

awkward in these situations, while

others embrace the opportunity

for new experiences and chances

to impart their own knowledge on

younger classmates. It may take time

to find your groove once more.

There are several reasons adults are

returning to school. The process has

become easier now that the economy has

made furthering your education almost a

necessity.

Do not take too many classes

at once if you already have

a busy schedule.

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What it takes to be a team player Being adaptable; good listener

The ability to communicate, interact

and work collectively with others is both

a professional and personal asset.

But in certain ways, the reliance on

technology has made working as a team

more complicated. People have grown

accustomed to spending large quantities

of time alone working at computers

or on phones and tablets, potentially

compromising their ability to work

directly with others when the need arises.

According to Monster.com, when it

comes to choosing a candidate for a new

job or promotion, employers consistently

say they want a team player. That means

it’s advantageous for professionals

looking to further their careers to brush

up on their team-building and social

skills.

So what does it mean to be a team

player exactly? The following are some

traits of team players.

• Meets deadlines: People working

together on a project have their own

unique responsibilities regarding such

projects. It’s important that the end result

is produced on time; otherwise, the entire

group pays the price. Employees who care

about their teams consistently meet their

deadlines, making things easier for their

fellow team members as a result.

• Adapts easily: Team players

are willing to adapt to change and

take others’ suggestions. Professional

flexibility and openness to ideas are

important traits, as you just may learn

something from team members when you

try things their way.

• Listens attentively: In order for

a team to function, every member has

to listen to what his or her coworkers

are saying. This also includes being

receptive to criticism without lashing

out. Listening can sometimes be more

important than speaking.

• Communicates clearly: Team

players effectively communicate their

thoughts and ideas. This includes using

language that is constructive, honest and

respectful.

• Participates frequently: Even

when his or her own work is done, a team

player does not shy away from taking on

the tasks of others to ensure a project is

completed on time. This also can include

offering tips or pointers.

• Happily shares the spotlight:

Never the glory hog, a team player is

content to stand in the spotlight alongside

coworkers. Team players make sure

everyone is involved and recognized

equally, and even take their share of the

blame when things go awry.

Team players are willing

to adapt to change and

take others’ suggestions.

According to Monster.com, when it comes to choosing a candidate for a new job or promotion, employers

consistently say they want a team player.

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Employment: The next step after graduation Focus on career path, skills

Graduation is an exciting time in the lives of students. After years in the classroom preparing for life after school, graduation marks a time when students are finally ready to enter the “real world” and land their first professional job.

The U.S. Bureau of Labor Statistics advises that a college degree can greatly improve a person’s chance of landing a job. The more education a person receives, the lower his or her prospects of being unemployed become.

Landing a job post-graduation requires diligence on the part of new grads, and the following are a handful of ways to make those pursuits more successful.

• Hit the ground running. It’s tempting for recent grads to take the summer off and have a lax approach to job hunting, but it is best to start the search immediately after graduation.

Create a list of target companies you have your eye on. If possible, find a contact at each company and reach out to that contact directly.

• Focus on a career path.

Prospective employers prefer that applicants have some certainty regarding the types of jobs they are looking for.

Take a career assessment test or work with a career counselor to narrow down the fields and positions that speak to you. Avoid the “I’m willing to do or learn anything” approach to job applications.

Employers may see that as desperation.• Don’t rely entirely on the

Internet. Oftentimes, landing a good job requires reaching out to people in person. In a MonsterCollege survey, 78 percent of job-seekers said networking was a factor in their job searches. Standing out from the crowd may involve physically standing out. Attend conferences or speeches from people who work at the companies you’re investigating. Don’t be afraid to shake some hands and introduce yourself to others.

• Think about what you can offer

to prospective employers. Narrow down your specific skills and customize your résumés or cover letters to the specific talents you can offer each potential employer. Use examples that illustrate these skills from past school courses, volunteerism or part-time jobs. Your “quirks,” like being the most punctual person in your group of friends, may turn out to be the skill an employer admires the most. Consider developing a career portfolio that highlights your past achievements.

• Do your homework before an

interview or networking opportunity. Be prepared before an interview or meeting with someone you are soliciting for job help. Research the company and know its background. Keep a list of questions at the ready. Knowledge of the company helps you stand out.

In a MonsterCollege survey,

78 percent of job-seekers said

networking was a factor in

their job searches.


Certain industries have long term growth Jobs in a variety of fields

The last several years have seen a

series of economic ups and downs. Such

instability has been challenging for many

individuals, but professionals looking

for more security can take steps to find

careers with more long-term stability.

Certain industries have better long-

term employment outlooks than others,

and men and women looking for more

stability should consider these industries

when pondering their next career moves.

Accounting

Thanks to ever-changing financial

policies and greater scrutiny placed

on lending practices and bookkeeping,

accounting jobs remain solid career

choices. Jobs in accounting can range

from entry-level to more advanced (and

more lucrative) positions requiring

certification or a secondary education.

Medicine

Financial health does not safeguard

people against illness, and health

services are needed regardless of the

state of the economy. That makes medical

careers some of the most coveted and

stable around.

Healthcare professions can be

lucrative, and careers in medicine are

not restricted to doctors or nurses.

Clinicians, medical imaging personnel

and medical laboratory technicians

also are needed. The United States

Department of Labor lists services for

the elderly and persons with disabilities,

home healthcare services and other

health practitioner positions among the

fastest-growing career opportunities.

Computer Systems

Computer systems analysts and

programming experts are highly coveted

in today’s digital world. Many company

operations are completely overseen by

relatively autonomous computer systems.

As technology keeps changing, employees

who are able to stay abreast of the

changes will only grow more valuable.

Builders

With more money injected into the

economy, homes and businesses can

once again resume growth. Laborers

with skills in construction, masonry

and residential building, and structure

contractors can count on steady

employment.

Environment

Clean-energy and other

environmental jobs may currently make

up a small percentage of employment,

but reports from the Bureau of Labor

Statistics indicate jobs in this sector are

growing much faster than other fields,

including healthcare.

Green jobs include work that is

primarily involved in the production

of green goods and services, such as

renewable energy, pollution reduction

and recycling. Green jobs also are those

that involve education and training

related to environmental compliance.

Entering the job market for the first

time or reentering it with a new career

direction can be intimidating. Focusing

education and skills on careers that are

proven winners can be the security and

confidence boost professionals need.

The United States

Department of Labor

lists services for the

elderly and persons

with disabilities, home

healthcare services and

other health practitioner

positions among the

fastest-growing career

opportunities.

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Take cues from successful women

Know your strengths; and when to seek help

Women had another successful year

in 2015. According to the Fortune 500 list,

2015 tied the record set for the highest

number of female CEOs in America’s

largest companies by revenue. Twenty-

four women, including Mary Barra

of General Motors, Meg Whitman of

Hewlett-Packard and Ginny Rometty of

IBM, made the list.

Although women make up 45 percent

of the labor force and only 5 percent

head Fortune 500 companies, women are

making greater strides than ever before.

Certain traits could help propel

successful women to the top. Here’s a look

at some of the ways female professionals

can overcome professional hurdles and

make their mark.

• Be passionate about what you

do. Women who maintain passion about

their careers are more likely to overcome

any challenges and stand out in the

workplace. If your profession is not

stoking any passion, explore alternate

career opportunities.

• Recognize your strengths. Today’s

professionals are less likely than their

predecessors to stick with one company

or line of work for their entire working

lives. But just because you change jobs

or career paths does not mean your past

experience is useless. Successful women

know what they do best, whether it’s

public speaking, writing or making sales

pitches. Apply those strengths when

looking for a new job or career.

• Know when to ask for help. Even

the most accomplished women have

limitations. Asking for help when you

need it can help you overcome those

limitations. To be good at what you

do, you first have to learn from others.

Sometimes the smartest way to overcome

an obstacle is having several hands on

deck to provide a boost. Thinking that

the work is better left to you alone could

be a mistake. Enlist help when you need

it and never hesitate to ask for another

perspective.

• Make time for exercise. A sluggish

body can make for a sluggish mind.

Successful people need to be sharp, and

exercise can help them maintain their

mental focus. According to John J. Ratey,

Ph.D., a clinical associate professor of

psychiatry at Harvard Medical School,

muscles send hormones rushing to the

brain where they mix with a substance

called brain-derived neurotrophic factor,

or BDNF. BDNF plays a role in brain cell

growth and learning. Without it, brains

can’t absorb new information or grow

and learn. Exercise also helps relieve

stress, which can make resolutions easier

to see and make tasks less overwhelming.

• Go easy on yourself. While many

successful people strive for perfection,

achieving perfection is unlikely, if not

impossible. Successful people often admit

to being their own worst critics, but don’t

beat yourself up if you endure some

trial and error. Mistakes can be a great

teacher, so use any you make to your

advantage.

• Don’t be afraid to take risks.

Successful women are not afraid to take

risks. Many may have decided they don’t

fit a specific mold and want to affect

change. However, calculated risks are

different from reckless decisions, and it is

important to recognize the difference. A

calculated risk may involve starting your

own business after learning the ropes

in a specific field and testing the waters.

Reckless behavior would be opening that

business with no relevant experience.

Being passionate

about what you do,

and recognizing your

strenghts - two key

factor in women’s

success

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How social media can affect your career Know how you are perceived

Social media has become an integral

part of modern society.

But this valuable tool also can be

a detriment, particularly to men and

women seeking employment.

What a person says or does on social

media can come back to haunt them with

regard to the impression they create with

prospective employers.

According to a study by Reppler,

a social media monitoring service, 91

percent of employers use social media

channels such as Twitter, Facebook

and LinkedIn to screen prospective

employees.

Many people are unaware how others

view them through their social media

profiles and usage.

Even seemingly innocent remarks

and observations can be misconstrued.

Use of profanity or offering commentary

on controversial subjects probably won’t

sit well with prospective employers.

Pulling down a social media profile

is not the answer. Avoiding social media

entirely can send the wrong message to

prospective employers. It may suggest

that you are not current with the latest

technology or that you are not adept at

keeping up with the changing times.

The key is finding the right balance

with social media. The following tips

will help ensure your social media usage

serves you well.

• Do not post or tweet information

that should be kept private. If you

would not tell intimate secrets to another

person, especially an employer, do not

convey these details to your group of

“friends.”

• Recognize that it’s not always

your comments that can affect

perceptions of you. The friends you

choose to accept and socialize with via

social media can impact how others view

you.

If friends are prone to vulgarity

and off-color commentary, employers

may surmise that this type of behavior

is acceptable to you. Screen friends

and block those who do not meet your

standards.

• Know that security features on

social media applications change

frequently. It’s important to know just

how private your information may be.

For example, if you are tagged in

another person’s photo, people outside of

your friends’ list may be able to see that

image. You have to police your sites and

lock down the information as you see fit,

only posting what is appropriate for the

general public.

• Do not complain about a job or

boss publicly. Even if your boss is not

on your list of friends, he or she may

still learn about your comments through

gossip.

While verbal complaints with others

may not be accurately tracked back to

you, text is hard evidence to discredit.

• Use social media as a networking

tool to find other like-minded

individuals in the same fields. Join

industry-based groups and organizations

so that you can share your ideas.

Further expanding your reach

through blogs and websites can also help

your job hunt.

Social media is here to stay, so

exercise caution with social media so

your career is not negatively affected.

Be careful with regard

to how you use social

media, which can

either positively or

negatively affect your

employment prospects

depending on what you

share.

Avoiding social media entirely can send the wrong message

to prospective employers.

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We will help you prepare for your next job!

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Make the most of your entry-level job Have a desire to learn

Many top level business executives,

including some CEOs, began their

careers in entry-level positions.

Such positions may not fulfill a post-

grad’s dream, but they are often great

opportunities for freshly minted

graduates to learn about a given industry.

Like many opportunities, entry-

level jobs are often only as valuable as

employees want them to be. Those who

approach entry-level opportunities with

a good attitude and a strong desire to

learn are the ones who are most likely to

someday consider their experiences as

entry-level employees as invaluable. With

that in mind, the following are a few ways

entry-level workers can make the most of

their opportunity.

* Maintain a good attitude.

Chances are your first few months as

an entry-level employee will be spent

performing tedious tasks that may have

little to do with your long-term career

goals.

Approaching such tasks with

enthusiasm may be difficult, but do your

best to maintain a positive attitude. Your

coworkers and bosses will observe how

you respond to your workload, and that

response can dictate your future with the

company.

In addition, those who are above you

on the company food chain no doubt

performed some menial entry-level work

when they began their careers, and a

poor attitude that suggests you are above

such work will only harbor resentment

among those who have already paid their

dues.

* Be ready to chip in. A willingness

to cooperate and work a few extra hours

when help is needed is a great way for

entry-level employees to get noticed. But

while helping coworkers is great, make

sure your own responsibilities aren’t

suffering because you’re too quick to lend

a helping hand. Once you have cleared

your plate, you can then approach your

boss and express your willingness to help.

Such gestures will be appreciated and

will help you get noticed for all the right

reasons.

* Learn the lay of the land.

Companies vary with regard to culture at

the office, so while a casual environment

might have prevailed at a past internship

that does not necessarily mean your new

employer fosters the same environment.

When starting an entry-level job, pay

attention to how the staff interacts with

one another, including how decisions are

made. Such information can help you as

you look to advance your career and build

relationships within the company.

* Develop your skills. No one

expects you to be fully satisfied with an

entry level position for your entire career,

so don’t be afraid to seek opportunities

to further develop your skills. Such

opportunities may present themselves

within the company via an interesting

project or outside the company via a class

at the local college.

Take advantage of any chance to

develop your skills, and don’t feel guilty

about pursuing opportunities that have

little to do with your current position so

long as you’re still doing your job to the

best of your abilities. A good company

will be impressed by your desire to learn

and grow your skill set, so don’t hesitate

to seek such opportunities.

Maintaining a good

attitude helps your

long-term career.

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