YourContentYourEmpire Module0.3 Slidedeck · • Increase views and readers • ... • Position...
Transcript of YourContentYourEmpire Module0.3 Slidedeck · • Increase views and readers • ... • Position...
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content marketing objectives
module 0
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Your Paid Offers: At the CentreWhat it means to put your offer at the centre of your content strategy…
• Content you release prepares readers to take the “next step” with you
• Your free content offers a preview or taster of your paid offers
• Your content is highly valuable to very targeted readers, who because of this careful alignment are also high-quality leads
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Your Paid Offers: At the CentreWhat it doesn’t mean to put your offer at the centre of your content strategy…
• That you will pitch all the time and make everything a blatant attempt to sell your paid offers (your readers will see right through this)
• That you will give away ALL of your paid content for free
• That you will spend all of your time creating and promoting content (we’re going to make this as efficient while effective as possible)
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Think of your content as a way to
pre-screen your leads. Those who
value your free content the most
will also be the ones who will be the
most likely to become clients.
So create wisely.
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are you a
blogger or
biz owner
first?
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bloggers businesses• Increase views and
readers
• Become a brand
• Build a large enough audience to monetize
• Explore a personal interest
• Support and find customers
• Position her offers
• Increase traffic to website
• Search-engine optimization
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4 Levels in Your Content Strategyyour paid offers: These are at the centre of your content strategy and every other level of content must relate to them
Your Freemium Content: This is the premium, free content that is reserved for your subscribers. This is what you use to promote your paid offers.
Your blog Content: Your regularly published content that is found on your website and encourages people to sign up for your newsletter.
Your attraction Content: This content is published on your social media channels or through paid social advertising.The goal is to bring readers back to your website and subscribe to your email list.
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worksheetyour
content layers
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Your Content, Your Empire
Your Content, Your Empire
Webinar, Content Planner, Chronicles
Content Strategy, Funnels, Systems
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