Your YouTube Strategy Is Boring. Let's Fix It!
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Transcript of Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let’s Fix It!
Joe Mart inezSe n i o r M a na ge r, Pa i d M e d i a & Com m un i t y
Is This Your YouTube Targeting?
@MilwaukeePPC
Keyword
Keyword
Keyword
KeywordKeyword
Broad TopicAffinity Audience
@MilwaukeePPC
YouTube reaches over 1 Billion users.
Almost one-third of all Internet users.
Source: https:/ /www.youtube.com/yt/press/statist ics .html
@MilwaukeePPC
YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States.
Source: https:/ /www.youtube.com/yt/press/statist ics .html
@MilwaukeePPC
More than half of YouTube views come from mobile devices.
Source: https:/ /www.youtube.com/yt/press/statist ics .html
Use Other People’s Content to Your Advantage
@MilwaukeePPC
This isn’t my client’s video, but we have it on the blog.
Use Other People’s Content to Your Advantage
@MilwaukeePPC
Now we can see what types of videos our users like the most
Have Segmented Customer Lists?
@MilwaukeePPC
List Segment Video Content
Demographics• Show users
matching the age and gender of your email lists
Have Segmented Customer Lists?
@MilwaukeePPC
List Segment Video Content
In the Funnel• Branding• Trust (Why you?)• Value (Benefits)
Have Segmented Customer Lists?
@MilwaukeePPC
List Segment Video Content
Current Customers
• Branding (Influencers)
• App Downloads• New/Next Products
Random Thought on Placements
@MilwaukeePPC
How cool would it be to show your video
and sell products on a competitor’s video
or channel?
SUPER COOL!
What You Should Try First – Actual Websites
@MilwaukeePPC
My website placement ad groups have seen an over 3,000% better view ratethan any other video targeting.
Check Display Planner First
@MilwaukeePPC
YouTube lists all placements.
Not just placements with video ad space.
YouTube Display Planner
≠
Quote from Google on Placements
@MilwaukeePPC
“When you add Display Network placements, your ad may still run in all eligible locations on YouTube. And when you add YouTube placements, your ad may still run in all eligible locations across the Display Network.”Source: ht tps : / / support .google.com/youtube/answer/2454017?hl=en
Actual Google Quote
@MilwaukeePPC
“With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to
our broad, TV-like affinity audiences.”
https://support.google.com/adwords/answer/2497941?hl=en
@MilwaukeePPC
• Females• Ages 35-44• Have purchased from you within
the past month• Visited from an iOS device
If You Want to Remarket Videos to…
…You Can Do It
Event Tracking Newsletter Signups?
@MilwaukeePPC
Show videos of perks for signing up to encourage future purchases
Embracing the Value of YouTube Ads
@MilwaukeePPC
“How is YouTube helping my PPC results?”
“How is YouTube helping my overall business goals?”
@MilwaukeePPC
Your Handy Guide to YouTube Targeting
granularmarketing.com/youtube-targeting-infographic