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Your website Your metadata - digitalartsnation.ca · 20% higher click through rate. 150% more time...
Transcript of Your website Your metadata - digitalartsnation.ca · 20% higher click through rate. 150% more time...
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License: Creative Commons CC-BY SA 4.0
Your websiteYour metadata
Hosted by: Caitlin Troughton, Culture Creates
Presented by: Tammy Lee, Culture Creates
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We acknowledge that we are presenting to you, from the traditional territories of the St. Lawrence
Iroquoians, the Mohawk, the Huran-Wendat and the Haudenosaunee.
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How a zoom webinar works
Q & A for presenter/panel
Open chat to chat with all
We’re also recording the webinar for your reference.
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Little to no machine readable metadata available.
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The Web has changed
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Raw data
raw characters and symbols
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Raw data
raw characters and symbols
data in a useable form
Information
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Information
Raw data
raw characters and symbols
data in a useable form
information enriched with semantics
Knowledge Graph
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Information
Raw data
raw characters and symbols
data in a useable form
Knowledge Graph
information enriched with semantics
Wisdom
evaluatedunderstadningArtificial
intelligence
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Information
Raw data
raw characters and symbols
data in a useable form
Knowledge Graph
information enriched with semantics
Wisdom
evaluatedunderstadningArtificial
intelligence
1
2
3Semantic
search
TraditionalSearch
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ASK SIRI. She knows next to nothing about the performing arts.
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Information
Raw data
raw characters and symbols
data in a useable form
Knowledge Graph
information enriched with semantics
Wisdom
evaluatedunderstadningArtificial
intelligence
1
2
3Semantic
search
TraditionalSearch
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Search engine results are now one of the biggest drivers of customer awareness for any
business.
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What do search engines look for?Search engines crawl the web looking for relevant and reputable results.
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Structured dataA vocabulary used to provide information
about a webpage.
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#1 Drive Business Results
35% more impressions26% more clicks20% higher click through rate
150% more time on rich pages3.6X more interactive
9 positions higher rank in searchHigher revenue
T
Case studies:- 20% YoY organic
traffic- 20x faster to
implement- 36.2% more revenue
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#2 Improve Findability
T
Information
Raw data
raw characters and symbols
data in a useable form
Knowledge Graph
information enriched with semantics
Wisdom
evaluatedunderstadningArtificial
intelligence
1
2
3Semantic
search
TraditionalSearch
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#3 Rich results help you stand out
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#4 Greater Brand Control
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#5 Promote your event
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#6 Influence the Google Knowledge Panel
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#7 Optimize for Voice Search
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#8 Be Discovered on all Surfaces
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#9 Videos played right from search
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#10 Build a Knowledge Graph
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#1 Drive Business Results#2 Improve Findability#3 Rich results help you stand out#4 Greater Brand Control#5 Promote Your Event#6 Influence the Google Knowledge Panel#7 Optimize for Voice Search#8 Be Discovered on All Surfaces#9 Videos Played Right From Search#10 Build a Knowledge Graph
Recap of the Benefits
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In the arts, there is missing
metadata.
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Your website is your metadata.title, date, location, description, organizations, website link,
ticket link, images, people
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Knowledge Graph
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Knowledge Graph
Superhuman librarian
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1. Messy library = Internet
2. Librarians = Search, AI, algorithms
3. Info. on book covers = Metadata
4. Index = Knowledge graph
RECAP
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Artsdata.caNational knowledge graph for the arts in Canada
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License: Creative Commons CC-BY SA 4.0
Thank you
www.culturecreates.com
Tammy Lee, [email protected]
Caitlin [email protected]
Have questions or comments?