Your vehicle for effective communication...PowerPoint Presentation Author Emmanuel Trépant Created...
Transcript of Your vehicle for effective communication...PowerPoint Presentation Author Emmanuel Trépant Created...
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Tipik
Your vehicle for effective communication
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• Integrated communication campaigns
• Tailor-made communication products
• A single contact point
The ticket to your audience
What we offer
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CREATION AND DESIGN
• Art direction• Branding• Pre-press• Audiovisual
Creative choices that reflect your values
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MEDIA & PUBLIC RELATIONS
• Multi-channel media strategies• Social media• Traditional PR
The right mix on the best platforms
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EDITORIAL CONTENT
• Content strategies• News and press releases• Copywriting• Information architecture
Interesting stories on complex subjects for demanding readers
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TRANSLATION
• Translation• Localisation• Rewriting • All EU languages and more
Translating the spirit of your communication products
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• Websites• Databases• Content management systems• SEO, usability and accessibility
Effective solutions, tailored to the size of the communication challenge
TECHNICAL DEVELOPMENT
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• Event design• Conference management• Logistics A-Z
Unforgettable experiences that get noticed
EVENTS &CONFERENCES
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EU Public marketis our (successful) core business
Average yearly revenue of €18 M
95% with institutions
Staff = 45 (Main) + 22 (Contact Centre)
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Our main clients European Commission
• Justice and Consumers• Communication
• Economic and Financial Affairs• Foreign Affairs (EEAS)
• Environment• Internal market
• Agriculture• and many more…
European ParliamentEuropean Council
Brussels Region (CIRB)
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Type of contractsIntegrated
Communication contractsincluding all type of services
Specialised contracts: IT & Web dev
Content Production Call centre management
Sourcing
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Samples of contractsDG Justice Communication Full Services – €20M /4yEEAS – Council Digital Communication – €6,5M /4y
OPOCE – Cordis Editorial Services - €9M /4yEuropean Parliament – Graphic design - €3,2M/4y
DG Comm – Europe Direct Communication Centre (€6M /5y – part of Tipik)
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Entering the market is quite challenging. The egg & chicken syndrome…
Specific market, requiring specific methodologies and production processes. Not easy to mix with private market activities
Extremely competitive market even if limited number of actors Getting contracts doesn’t mean you will make business! Uncertainty for the future
Challenges when working for EU
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Identifying open markets and upcoming calls for tenders requires several actions. Info Watch Analysis and decision making: go/no go =
difficult To be eligible you need references!
Challenges when working for EU
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Preparing tenders is work intensive and costly Heavy investments: up to €100k/offer but when
winning… Complex technical dimensions require finding good
experts, partners, sub-co’s, etc. Need for a bid team Financial engineering
Challenges when working for EU
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Managing EU contracts Extremely fast OR slow processes Hectic decision making Actual requirements not always in line with the
tender specifications and delivered offer Few or no orders within framework contracts Long life specific contracts can affect margins
Challenges when working for EU
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Financing activities You need money to prepare tenders You must reach the financial thresholds and show
good financial results Pre-financing is key. You need (lot of) cash to cover
costs and play “the Bank” before getting paid Invoices are paid only after acceptance of reports Payments at 90 days
Challenges when working for EU
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PM & Reporting Project management is work intensive Administrative duties Slow validation process You are not always mastering the process
Challenges when working for EU
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Large budgets available Long term contracts Reliable customers “Niche” business area Standardised production processes Profitable – Low margin rates but big volumes
Why then?
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Tipik
Thank you!