Your Rotary Club Website… Why?
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Transcript of Your Rotary Club Website… Why?
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Your Rotary Club Website…Why?
Mick GordonRotary Club of EllonD1010 Webmentor
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The RIBI website Template
1114/1850 Rotary Clubs in RIBI are using it20/29 RIBI Districts are using it At £50 per year it is great value for moneyIt has raised over £300,000 for FoundationIt is designed by Rotarians for Rotary ClubsIt is continuously being updatedIt removes the problem of succession.
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But what’s in it for You?
• The District Web Team have been instructed to answer that question
With further instructions:• Nobody should be worse off than they
are at the moment • Most should be appreciably better off
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What are the Purposes of Your Club Website?
Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive
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What are the Purposes of Your Club Website?
Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive
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What are the Purposes of Your Club Website?
Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive
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What are the Purposes of Your Club Website?
Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive
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What are the Purposes of Your Club Website?
Inward Facing Purposes• Communication• Administration• Information• Entertainment• Member Education• An Archive
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What are the Purposes of Your Club Website?
Outward Facing Purposes• Promoting Rotary • Promoting your area• Marketing • Good News
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Who are the Audiencesthat you want to reach?
Rotary• Your members • Your new members • Potential members • Past members, widows & widowers • Family of Rotary • District Rotarians • Rotarians World Wide
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Who are the Audiencesthat you want to reach?
Non-Rotary • The General Public • Local People • Visitors to your area • Local Clubs• The Press
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Does Social Networking have a place?
• If and when appropriate - yes • Is anyone a fan?
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Characteristics of a Good Website?
• Useful • Accurate • Up to date • Interesting • Eye catching • Regularly updated
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How will You Achieve a Good Website?
1. Embed Marketing, Public Relations and Communications in your club.
2. Create a team:• Newsletter Editor & Deputy• Webmaster & Deputy• Press Officer & Deputy
3. Have a representative on every committee
4. Nominate photographers
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How will You Achieve a Good Website?
• Share the workload• Remember photographs (videos) • Have a regular schedule• Keep it changing and up to date• Keep it brief and catchy • Include and maintain your calendar• Do it once do it right• Share info across the team.