"Your Roadmap to B2B Trade Show Success" White Paper Preview
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Transcript of "Your Roadmap to B2B Trade Show Success" White Paper Preview
![Page 1: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/1.jpg)
Your Roadmap to B2B Trade Show SuccessWhite Paper Preview
![Page 2: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/2.jpg)
Picking the right trade show
• Go local
• Go big or go home
• Don’t forget virtual options
![Page 3: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/3.jpg)
Planning for a trade show exhibition
• Create a budget
• Project manager
• Creative partners
• Staffing requirements
• Marketing collateral
![Page 4: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/4.jpg)
Planning for a trade show exhibition
• Less is more
• Booth signage
• Spying on the ‘enemy’
![Page 5: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/5.jpg)
Pre-show marketing outreach
• If you build it they might not come (unless you tell them)
• Emails still rule
• Be social
• Tell the story
• Lead capture
![Page 6: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/6.jpg)
Media outreach• Research
• Media list
• Message design
• Spokesperson training
• Press release
• Timing
• Reporting
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Social media strategy• Plan plan plan
• Platforms of choice
• Coordination
• Posting frequency
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Keep it going!• Follow up
• Connect
• Share media coverage
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Download the white paper• Read the entire white
paper to get the full story on how you can turn your next B2B trade show presence into a success.
• Download our white paper for free at manzercommunications.com/trade-show-white-paper/
![Page 10: "Your Roadmap to B2B Trade Show Success" White Paper Preview](https://reader035.fdocuments.in/reader035/viewer/2022062904/587a97c31a28ab09758b5255/html5/thumbnails/10.jpg)
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www.manzercommunications.com