Your Restaurant App - Cartoon Guide
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grow your grow your grow your grow your restaurant restaurant restaurant restaurant with your with your with your with your
restaurant app!restaurant app!restaurant app!restaurant app! iiiin less than 10 minutes...n less than 10 minutes...n less than 10 minutes...n less than 10 minutes...
Copyright © My Appy Restaurant 2013. All rights reserved
Copyright © My Appy Restaurant 2013. All rights reserved
it’s a simple 4it’s a simple 4it’s a simple 4it’s a simple 4----step processstep processstep processstep process!!!! (and (and (and (and you’ve you’ve you’ve you’ve already already already already done done done done the the the the 1111stststst step!)step!)step!)step!)
1.1.1.1. get a customised restaurant app!get a customised restaurant app!get a customised restaurant app!get a customised restaurant app!
2.2.2.2. setup your setup your setup your setup your app!app!app!app!
3.3.3.3. spread the word about your spread the word about your spread the word about your spread the word about your app!app!app!app!
4.4.4.4. use your use your use your use your appappappapp to generate businessto generate businessto generate businessto generate business!!!!
(done!)(done!)(done!)(done!)
(5 minutes!)(5 minutes!)(5 minutes!)(5 minutes!)
(easy!)(easy!)(easy!)(easy!)
(5 minutes(5 minutes(5 minutes(5 minutes a weeka weeka weeka week!)!)!)!)
Copyright © My Appy Restaurant 2013. All rights reserved
step 2: setup your app!step 2: setup your app!step 2: setup your app!step 2: setup your app!
a) go to www.myappyrestaurant.com
b) click on “restaurant owner login”
c) enter your login details
d) check your details are correct on the “basic info” tab
e) check your details are correct on the “detailed info” tab
f) click on “update app content | menu” and update your menu
g) click on “update app content | about us” and update it too
that’s it….you’re good to go!that’s it….you’re good to go!that’s it….you’re good to go!that’s it….you’re good to go!
Copyright © My Appy Restaurant 2013. All rights reserved
17 sure-fire ways to promote your restaurant app!
step 3: spread the step 3: spread the step 3: spread the step 3: spread the word!word!word!word!
note: in this guide, we often refer to
“something good”. check out the
“something good” section at the back of
this guide for some great ideas.
Copyright © My Appy Restaurant 2013. All rights reserved
every time your customers call every time your customers call every time your customers call every time your customers call to book a table…to book a table…to book a table…to book a table…
your restaurant must get
anywhere from 10 to 100 table
bookings a day! (that’s about
2,000 to 20,000 people a year)!
it only takes about 10 seconds to
ask them if they have your app.
just imagine how many app users
you would have if you used this
strategy alone!!! …especially if
you offer them (something
good*)
Copyright © My Appy Restaurant 2013. All rights reserved
when when when when your customers your customers your customers your customers stand at the stand at the stand at the stand at the urinals or hand urinals or hand urinals or hand urinals or hand basins...basins...basins...basins...
…seriously what else have they
got to do than read whatever
message you put in front of
their faces.
so create a quick sign that
promotes your app…you’ll be
amazed how many extra app
users you’ll get!
Copyright © My Appy Restaurant 2013. All rights reserved
promote your app on your restaurant promote your app on your restaurant promote your app on your restaurant promote your app on your restaurant website (if you have one)…website (if you have one)…website (if you have one)…website (if you have one)…
it can be as easy as adding a small text
box that promotes your app, or if you
want to go that little bit further, you
can even add a link so that your
customers can instantly access your
app from the app store. of course,
offer them (something good*) for even
better results!
…either way, your website is an
obvious place to spread the word
about your new app!
Copyright © My Appy Restaurant 2013. All rights reserved
put it on your staff uniformsput it on your staff uniformsput it on your staff uniformsput it on your staff uniforms (if you (if you (if you (if you have them)…have them)…have them)…have them)…
you can get the slogan “be our
VIP, get our APP” printed on
your staff shirts, aprons, hats,
or just on their name badges.
whichever option you choose,
your staff will all become
walking billboards for your new
app!
Copyright © My Appy Restaurant 2013. All rights reserved
wrap a little surprise into every wrap a little surprise into every wrap a little surprise into every wrap a little surprise into every customers’ serviette…customers’ serviette…customers’ serviette…customers’ serviette…
that way, when they first sit
down, they’ll be very curious to
check it out.
it can be a great conversation-
starter for people when they first
sit at their table, and gives them a
good chance to actually get
(something good*) before they
have left your restaurant…which
means they’ll get a great first
impression of the app and use it
even more!
Copyright © My Appy Restaurant 2013. All rights reserved
when you hand your customerswhen you hand your customerswhen you hand your customerswhen you hand your customers their receipt at the counter…their receipt at the counter…their receipt at the counter…their receipt at the counter…
make sure you also hand them a
small piece of paper that
promotes your app!
it doesn’t have to be flashy
(black & white squares cutout
from an A4 sheet is fine). it’d be
a great idea to add a small
incentive on there as well…
eg. ”download our app before
(this date) and we’ll give you
(something good*)”.
Copyright © My Appy Restaurant 2013. All rights reserved
whenever you do any marketing whenever you do any marketing whenever you do any marketing whenever you do any marketing for your restaurant…for your restaurant…for your restaurant…for your restaurant…
…add a little something about
your app!
also a great idea to use your app
as a part of your promotion. For
example, “download our app and
get (something good*)”
it’s easy, but it really works!
Copyright © My Appy Restaurant 2013. All rights reserved
every time your customers call every time your customers call every time your customers call every time your customers call to order taketo order taketo order taketo order take----away!away!away!away!
just ask them if they have your
app? if they do, tell them they’ll
get (something good*) if they
show to it to the delivery person
when they turn up.
if they don’t have your app yet,
tell them to download it before
the delivery person arrives and
they’ll get (something good*).
Copyright © My Appy Restaurant 2013. All rights reserved
as soon as your customers sit as soon as your customers sit as soon as your customers sit as soon as your customers sit at their table...at their table...at their table...at their table...
tell them you’ll be back in a
minute to take their orders…but
this time also mention that
everyone who can show you the
app on their mobile by the time
you get back, will get (something
good*)…
watch how quickly they all
snatch for their mobile phones!
Copyright © My Appy Restaurant 2013. All rights reserved
wwwwhy not add a little ”app” hy not add a little ”app” hy not add a little ”app” hy not add a little ”app” info info info info to your menu…to your menu…to your menu…to your menu…
…just something subtle like a
sticker down in the corner is all
it takes. makes for another great
thing for your customers chat
about while they peruse your
fine selection of meals…
and if you offer them (something
good*), you’ll really get their
attention!
Copyright © My Appy Restaurant 2013. All rights reserved
put a little promo stand on put a little promo stand on put a little promo stand on put a little promo stand on your tableyour tableyour tableyour table…………
this works especially well if you
want to promote a special
product and your app at the
same time!
a great way to build interest in
your “meal of the week” or
“wine of the week” specials.
check out the (something good*)
section at the back of this guide
for more great ideas.
Copyright © My Appy Restaurant 2013. All rights reserved
hows about a small sihows about a small sihows about a small sihows about a small sign on your gn on your gn on your gn on your restaurant door...restaurant door...restaurant door...restaurant door...
what better time to catch your
customers’ attention than just
as they walk into your
restaurant!
make sure your team are ready,
because lots of your customers
will ask about your app before
they have even been seated at
their table…
Copyright © My Appy Restaurant 2013. All rights reserved
why not promote your app on the why not promote your app on the why not promote your app on the why not promote your app on the bar (if you have one)...bar (if you have one)...bar (if you have one)...bar (if you have one)...
they’re sitting there enjoying a
drink and trying to find
interesting things to talk
about…
put a simple sign on the bar and
get their tongues wagging…
a terrific way to promote your
app in conjunction with a drink,
cocktail, wine bottle…you name
it!
Copyright © My Appy Restaurant 2013. All rights reserved
promote your app when they promote your app when they promote your app when they promote your app when they get their get their get their get their bill!bill!bill!bill!
imagine if you got your bill, and
with it came a chocolate (of
course), but also a small piece of
paper telling you that you get
(something good*) if you simply
get the restaurant’s app!
it’s really a no-brainer!
Copyright © My Appy Restaurant 2013. All rights reserved
promote your app with every promote your app with every promote your app with every promote your app with every taketaketaketake----away delivery!away delivery!away delivery!away delivery!
you can attach somethign to the
outside of the take-away bag,
throw something in it, or even
have your delivery person hand it
to them personally...
either way, that’s a lot of people
that will hear about your app, just
when they want to hear about it!
…especially if you’re smart enough
to offer them (something good*)
as an incentive!
Copyright © My Appy Restaurant 2013. All rights reserved
putputputput a sign on the inside of youra sign on the inside of youra sign on the inside of youra sign on the inside of your toilet toilet toilet toilet stall doors…stall doors…stall doors…stall doors…
ther’ye going to be just sitting
there, so it’s truly a “captive
audience”.
just put a simple photocopied
sign up…guaranteed your app
will be downloaded before
they’ve finished their business!
…especially if you mention that
they will get (soemthing good*).
Copyright © My Appy Restaurant 2013. All rights reserved
tell all your friends and family tell all your friends and family tell all your friends and family tell all your friends and family about your app!about your app!about your app!about your app!
you’ve got a mouth – so use it!
having an app is a very cool thing
nowadays, so start spreading the
word to friends and family…and
you’ll be amazed how many of
them will pass the word onto their
friends…
and remember to get all of your
staff excited about the power of
your new app…they speak to 100’s
of your customers every day!
Copyright © My Appy Restaurant 2013. All rights reserved
step 4. step 4. step 4. step 4. use your newuse your newuse your newuse your new app to app to app to app to generate generate generate generate more businessmore businessmore businessmore business!!!!
7 proven ways proven ways proven ways proven ways to generate to generate to generate to generate
business business business business through through through through
your your your your app!app!app!app!
pssst…they get more exciting
the further you read…
Copyright © My Appy Restaurant 2013. All rights reserved
the the the the app app app app itselfitselfitselfitself is a marketing is a marketing is a marketing is a marketing piecepiecepiecepiece............
just having an app will give your
restaurant lots of added exposure!
not only will your customers tell their
friends about it, but every time they
open their mobile phone (about 50
times a day), there’s a very good
chance they will see your restaurant
app…which means they’ll be thinking
about your restaurant a lot more
than before!
…and that’s good business!
Copyright © My Appy Restaurant 2013. All rights reserved
mmmmake it easy to contact your ake it easy to contact your ake it easy to contact your ake it easy to contact your restaurant...restaurant...restaurant...restaurant...
no more wasting time searching for
your phone number! now your
customers will have “one-touch” dial,
meaning that your restaurant will be
easier and quicker to contact than
every one of your competitors!
your app also has built-in interactive
navigational map and directions, as well
as one-touch email.
no matter how they want to contact
you, it’s super-quick and super-easy!
Copyright © My Appy Restaurant 2013. All rights reserved
gives your customers the easiest gives your customers the easiest gives your customers the easiest gives your customers the easiest way to book their tableway to book their tableway to book their tableway to book their table............
now your customers can book
their table without even getting
off the couch!
nowaydays, convenience is
king…and it just doesn’t get
quicker and easier than that!
Copyright © My Appy Restaurant 2013. All rights reserved
give your customers the easiest give your customers the easiest give your customers the easiest give your customers the easiest way to order takeway to order takeway to order takeway to order take----awayawayawayaway............
now your customers can also order
their take-away without even having
to call you!
all they have to do is open your app,
pick their items from your
up-to-date menu, and place their
order in just a few taps!
it’s almost too easy!
Copyright © My Appy Restaurant 2013. All rights reserved
send out unlimited marketing send out unlimited marketing send out unlimited marketing send out unlimited marketing couponscouponscouponscoupons............
probably your most powerful app
feature of all!
used correctly, this feature alone
will generate a lot of extra business
for your restaurant! it will let you
target the exact customers you
want with very specific offers – all in
just a couple of minutes!
tips: make sure your coupons will get
people’s attention and excite them,
and don’t do them too often (2-3
times per week normally gets the
best results).
Copyright © My Appy Restaurant 2013. All rights reserved
send out unlimited personal send out unlimited personal send out unlimited personal send out unlimited personal messages toomessages toomessages toomessages too............
just imagine the “warm and fuzzy”
feeling your customers will get
when they receive a personal
message from your restaurant
directly to their mobile phone!
use it to give personal booking
confirmations, birthday wishes, or
any other message you want to
really give your customers that
personal touch!
Copyright © My Appy Restaurant 2013. All rights reserved
use the viral power of social use the viral power of social use the viral power of social use the viral power of social marketingmarketingmarketingmarketing............
if your restaurant isn’t already using
the awesome power of facebook
and twitter then you’re really missing
out!
let our app take care of it for you!
our app offers you built-in
integration with both facebook and
twitter, so now your customers can
help spread the word virally to their
networks (both about your
restaurant and your various
promotions)!
Copyright © My Appy Restaurant 2013. All rights reserved
some ideas for (something good*)some ideas for (something good*)some ideas for (something good*)some ideas for (something good*)............ when it comes to making your customers feel special, the motto should
always be “give a little to get a lot”!
here are just a few ideas to get you started, but with a little thought you should
be able to come up with great new ideas all the time.
* buy one, get one free
* a free glass of house wine
* a free nibbly (even a small bowl of nuts or olives)
* 5% off the bill (this time or next)
* a free dessert
* a complimentary glass of bubbly
* a free shot of something with ever dessert order
* a complimentary garden salad (while they wait)
* a free entreé