YourPlanner

2019

Reach a global market

BeadandButtonShow.com

Event

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Kieu Pham Gray

Mary Brisebois

Ronda Stevens

Welcome to the 2019 Bead&Button Show and to Your Event Planner, the place to find all the information you need to make the 2019 Bead&Button Show an amazing success! We want Milwaukee in June to be the best place for you to connect with enthusiastic, dedicated customers who are passionate about your products and services. We can help you create a highly visible presence to showcase your products and services… and inspire beaders and jewelry makers before, during, and after the Bead&Button Show.

We invite you to review all the opportunities we have developed with your success at the heart of our motivation. We are committed to infusing the Bead&Button Show with new ideas, energy, and excitement, inspiring the jewelry industry, and continuously improving to best serve our creative customers.

We look forward to working with you!

Sara Dumford Director of Events Kalmbach Media Bead&Button Show 262-798-6591 sdumford@kalmbach.com

Bead&Button Show Classes: Sunday, June 2 - Sunday, June 9

Moonlight Madness: Tuesday, June 4, 9 - 11 p.m.

Meet the Teachers: Wednesday, June 5, 7 - 9:30 p.m.

Bead&Jewelry Marketplace Preview Shopping: Thursday, June 6, 4 - 8 p.m.

Bead&Jewelry Marketplace: • Friday, June 7, 10 a.m. - 7 p.m. • Saturday, June 8, 10 a.m. - 6 p.m. • Sunday, June 9, 10 a.m. - 4 p.m.

2019 Bead&Button Show Schedule

Letter from the Director of Events

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Sarah Thompson

Susan Wojciechowski

Meet the Bead&Button Readers — Your Customers

Demographics

Bead&Button magazine readers and Bead&Button Show attendees are passionate about jewelry, and about spending time and money at the Show.

Source: Bead&Button Magazine 2015 Reader Survey

Our readers spend more than $60 million annually on

beading supplies!

45% of readers sell the jewelry they make

so these makers continually need

new supplies!

Show registrants take an average of 2.85 classes and stay 6 days at

the Bead&Button Show!

Experience Making Jewelry Skill Level

1% 1%

22% 1-5 years

7% Beginner

28% 5-10 years

38% Advanced

28% 10-20 years

6% Expert

21% 20 or

more years48%

Intermediate

less than a year

less than a year

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Source: Bead&Button Show 2018

Isabella Lam

Benefits for Our Show Vendors

Exhibitor Opportunities

• Showcase your products and supplies in your custom-designed booth space.

• Enjoy a state-of-the-art facility in the Wisconsin Center — carpeted, well-lit, easy load-in and load-out.

• Partner with our Show staff, with over 75 years of combined experience dedi-cated to your success.

• Listing and link to your website on the Bead&Button Show website — total visits: 36,243; total page views: 225,239.

• Regular mentions and links to exhibitor listings on Facebook and Instagram.

• Two listings in the Bead&Button Show Program:

Alphabetical

By booth number; includes contact information, product description, and URL.

• Gain access to over 11,000 highly qualified shoppers.

• Place your products in the New Product Showcase at NO COST to you.

• Receive a table at Moonlight Madness, the preview shopping extravaganza.

• Take advantage of Shopper Incentives, including Bead&Button Bucks.

• Chance to earn 4-day FREE hotel stay.

• Participate in Make ‘N Takes.

• Free admission coupon available for you to distribute to your customers.

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Kieu Pham Gray

Jacqui Higgins

Showcase Your Message

Advertising Opportunities

PRINTBead&Button magazine Reach nearly 43,000 dedicated readers of the world’s best-selling beading magazine. • December issue: Bead&Button

Show Winter Shopping Spree ad section Deadline: 9/11/18

• June issue: Bead&Button Show ad section Deadline: 3/13/19

Class CatalogReach 8,000 dedicated students who have money to spend!Deadline: 10/16/18

Show Program Reach over 11,000 Show attendees looking to buy your products.Deadline: 4/11/19

DIGITALWebsite – BeadandButtonShow.comYear-round exposure!Total Visits: 36,243Total Page Views: 225,239

Email newsletter Reach 70,000 opt-ins with a variety of ad options.

Dedicated E-blastShowcase your business with an individualized marketing message.Total list size: 70,000

Social MediaEngage our digital audience with a co-branded post to our 13,500 Facebook followers.

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Cynthia Rutledge

Kim St. Jean

Support the Show

Sponsorship Opportunities

Exclusive Expo Venues • Bead&Button Café • Complimentary photography booth • Flameworking demo area • Make ‘N Take classroom • Meeting place and resting space • VIP Lounge

Showcase Your Company Products & Booth Location • Expo entryway • Graphics (banners, signage) • Lanyards • Live streaming with Bead&Button

Show Facebook cover takeover • Water bottle fill stations • Instructor gifts • Show tote stuffer

Special Event Opportunities • Annual auction • Meet the Teachers • Moonlight Madness • Project Embellish Instructor Challenge • Red Carpet private preview entry

Awards Programs • BeadDreams Showcase • International Metal Jewelry Artistry

Showcase

Sponsorships are the best way to increase visibility for your company at the Bead&Button Show.

Call to discuss your custom package today.

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Lisa Krupp-Dooley

Make It Your Best

Tips for a Successful Show

• Make your booth warm and inviting; invest in good lighting; create special signage and a banner; consider vertical displays to include more product and add interest.

• Offer a Show special and have signage to promote it.

• Introduce new products each year. It’s important to keep your products fresh!

• Market yourself. Advertise, promote to your list and on your social media. Begin at least a month ahead of time. Hand out the free Bead&Button Show coupon.

• Customers love Make ‘N Takes and demonstrations!

• Engage every customer. Greet customers with a smile, introduce yourself, explain what your product is.

• Invite customers to sign up for a free draw-ing. It’s a great way to capture names for your email list.

• Be available. If you are engrossed in a book or on your phone or tablet it sends a “stay away“ message to potential customers.

• Try to get proper rest before the Show, eat well, and stay hydrated.

• Help people understand your products by showing finished pieces.

Here are a few tips to help attract customers to your booth!

And of course, HAVE FUN!

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Diane Fitzgerald

Elizabeth Edwards

Partnering with the Show works!

Testimonials

“Bead&Button is the premiere bead show in the country and perhaps the world. Since 2004, we have participated with Kalmbach and enjoyed every minute. The show is well run, staff is receptive, and venue top notch.”

Douglas Ho Unicorne Beads, Inc.

“I want to thank all of you at Bead&Button involved in putting together the best bead show I’ve ever attended! The high-end professionalism — in every aspect — of such a great show made for bet-ter-than-expected sales, welcoming words (from attendees, exhibitors, and many that knew me from my previous attendance 10 or more years ago!), and more hope for next year and many years to come!”

Carl Clasmeyer Clasmeyer Studios

“The Team Toho booth was so attractive and crowded as many people stopped to shop, sign up for the Challenge, and enjoy a demonstration or a Make ‘N Take.”

Ayako Takeuji Toho Co., Ltd.

“I displayed my treasures and beadwork this year and I had an amazing Show. The great news is that I will be back in 2019 in the same booth: #1109. The Show was amazing and I had so much fun! My wall hangings were well re-ceived and I sold lots of my kits and supplies. I love being the artist I am, along with offering very unique designs.”

Jody Young BeadArtWorth

Here’s what your fellow exhibitors have to say:

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Francesca Watson

The Best Expo for Jewelry Makers Just Got Better!

Marketing Reach

Updated Floor Plan — even easier to navigate and more fun to shop!

Substantial Show Advertising:Online Marketing: • Send 70,000 emails 2 times per week promoting

the 2019 Show to newsletter subscribers.

• Increased social media advertising in Chicago, Minneapolis, and Milwaukee markets.

• Distribute discounted entry coupons through email and social media.

• Advertise on local news and travel websites including OnMilwaukee.com, VisitMilwaukee.com, and MilwaukeeMagazine.com.

• Run Groupon and Daily Deal campaigns from March until June.

• Advertise on 1037kissfm.com and 991themix.com.

Radio & Television Advertising: • Radio advertising: WUWM National Public

Radio, WXSS-FM, and WMYX-FM.

• Bi-weekly PR and media alerts sent out to local and regional distribution.

• Interview opportunities on local Fox6 or WISN12 TV channels.

Local & National Advertising: • Increased local and regional print and web ads

including Milwaukee Magazine and Milwaukee Journal Sentinel.

• National advertising: American Craft magazine.

• National and local art guides and websites.

• Multiple billboards throughout Wisconsin.

• Partnership promotions: American Kumihimo Society, Tucson To Bead True Blue, Art Glass & Bead Show, and Facet Jewelry Box.

• Mail class catalogs to 8,000 jewelry enthusiasts across the country.

• Mail promotion campaign to retail bead shops.

• Outreach to bead societies, groups, and organizations.

• Provide free coupon for exhibitors, instructors, and retailers to distribute.

• Expand regional travel program to bring buses of attendees to Show.

More activities to keep customers shopping: • Instruction Challenge: Project Embellish.

• Popular Silent Auction located in the Expo.

• Free professional jewelry photography booth.

• International Metal Jewelry Artistry Awards.

• BeadDreams Showcase and Awards.

• AND Bead&Button Show Bucks are back by popular demand.

The Bead&Button Show is the best place to showcase your jewelry, jewelry-making products, services, and supplies. We are always looking to improve and bring more customers to your booth. We want you to know that we are 100% committed to making your booth a success!

Here’s what we are doing to make the Show even better:

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BeadandButtonShow.com

For More Information, Contact Us Today!

Contact Us

Lori Schneider888-558-1544 ext. 546lschneider@beadandbutton.com

Linda Kollatz262-798-6540lkollatz@kalmbach.com

Jane Bremmer262-798-6525jbremmer@kalmbach.com

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Louise Fischer Cozzi

Andrew Pollack