Your Personal Brand OnlineDaniel Ord Rasmussen Twitter: @danielord

he’s all business

https://www.flickr.com/photos/jbhalper/425612265/

Personal Brandingis about marketing yourself as a brand and being aware of how other see you - all aspects of you

Personal branding is• Clothing

• Body language

• Areas of expertise

• Your network

• Online presence

• The aim is to create an (positiv) impression that lasts

Google is the first place we all go for new knowledge these days - this includes employers, business partners, customers etc. !We read about other people online through Facebook, Twitter, blogs, LinkedIn etc.

https://www.flickr.com/photos/zergev/10874001974

Your web presence is you first chance to make a good impression - some times your only chance

What can you do online?• Position yourself as an expert within a field

• Become a trusted source of knowledge and information

• Create a network of valuable contacts

• Make yourself attractive to employers, business partners etc., and further your career

• Market your projects

Your online brand benefits from having an brand base

All your brand base…

Why a brand base?• Tweets, status-updates, forum posts and comments

get buried over time

• Having a base lets you keep things afloat

• Let’s you link to content again, if it becomes relevant - push content

• Let’s your content be indexed by Google and get found by others - pull content

Sharing is caring - and networkingYou communicate your brand by sharing valuable content

It’s hard workYou have to prove you are worth it - and the work is continous

What content should you produce?• Relevant: Must be of use to the target audience

• Engaging: Your personal enthusiasm is contagious and your content should elicit a reaction from your readers / viewers

• Visual: Pictures and videos are powerful tools that can communicate complex ideas quickly - use them well

• Nerdy: If you work within a specific niche, make sure to use that to create very relevant content for a very engaged audience

You must provide value• Don’t waste people’s time

• Improve their lives - nothing less

• Make them more effecient

• Make them smarter

• Make them happier

• Make them richer

PlatformsWhere to focus your attention

There are many platforms

• LinkedIn

• Blogs

• Engagement on other peoples’ blogs

• Twitter

• Google+

• Facebook

• Instagram

• Pinterest

• Communities

How about me?A few examples

Meta-update: Featured on SlideshareThis presentation was featured on the front page of Slideshare - which is a great example of getting exposure through sharing content online.

What are the right platforms for you?What do you think?

Good content• Write so your audience finds it interesting

• Use active language and be personal (not private)

• Use visual elements, picture and video

• Engage in conversations (especially on Twitter and forums)

• Comment, like and share other relevant content and expand your network

Inspiration• Product related content

• Knowledge sharing: Slides, articles or blogs

• News from your business

• Content relevant to you niche or market segment (commenting on what’s “in the news”)

• Guides, such as “How to motivate through gamification”

Remember who your audience isWe aren’t all popstars. Luckily.

Kristina Halvorson (2012): Content Strategy for the web, 2nd edition

“Content is not a feature. It is a complex, ever-evolving, intricate body of information that requires ongoing care and feeding. It’s not something you can check off on a list and be done with.”

https://www.flickr.com/photos/pete-karl/5837457283/

Be as many places as possible, but only where is makes sense. Only have a presence on platforms, where you are acually going to make an effort.

The great big massive advantage: It’s free !

The great big massive drawback: Your time isn’t

Summing it up1. You need to be aware of your personal brand

online.

2. Build a brand base and lead people to you content through other platforms.

3. Produce good content that delivers value to your target audience. Prove what you are worth!

4. Have a presence on platforms where you are prepared to make an effort!

Thanks!Let’s talk! daniel@seismonaut.com Twitter: @danielord

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