YOUR PBR EXPERIENCE STARTS HERE!In this event, it’s all about the 8 seconds, but thankfully we get a lot more time than that with you! To help you make the most out of your experience at the First PREMIER Bank PREMIER Bankcard Invitational, we’ve got the insider information right here. Need tips on parking and venue rules? We’ve got that too!

First PREMIER Bank PREMIER Bankcard InvitationalDenny Sanford PREMIER Center1201 N. West Ave, Sioux Falls, SD 57104Friday March 31 @ 7:45PMSaturday April 1 @ 6:45PMSunday April 2 @ 1:45 PM

GET REWARDED FOR SHOPPING!SHOP, SHOW, SCORE!

1.) Shop for PBR Merchandise with your PBR Visa 2.) Show your receipt at the PBRewards booth3.) Score 6 points for every $ you spend!

*Earn 3 points for every $ spent with other credit cards

Don’t have a PBR Visa card? Sign up at the event and get a FREE T-shirt!

Plus, once you have your PBR Visa, you can save 10% on all tickets through PBRDirect!

DIRT ACCESSWant to get a little bit of that bull-riding dirt on your boots? How about a chance to collect autographs from your favorite cowboys and snap some pictures right where the action happens?

HOW: Redeem your PBRewards points for a pass, present an active Fan Club Membership card OR show us your PBR Visa card and get free access!

WHEN: Following the last ride Friday & Saturday

WHERE: Aisle way by Section 106

SHARK CAGEDid you know you can win your way to a once in a life time seat? The only way to see the action any closer is to be on the bull! Stop by the PBRewards booth to participate in the Shark Cage Auction!

EARLY ENTRY: MAIN ENTRANCE

FRIDAY: 6:00PM

SATURDAY: 5:00PM

SUNDAY: 12:00PM

All you need is your PBRewards card or your QR code and you are in before the crowd!

Sit in here!

OTHER SPECIAL EVENTS: PBR THAW OUT DAYS AFTER PARTIES

BROADCAST SCHEDULE Featuring Craig Hummer, Ty Murray, Leah Garcia, and Shorty Gorham

FRIDAYMARCH 318:30 PM ET

SATURDAYAPRIL 1

7:30 PM ET

SUNDAYAPRIL 2

2:30 PM ET

SUNDAYAPRIL 2

2:30 PM ET

SUNDAYAPRIL 2

5:00 PM ET

PBRewards MEMBERS SPECIAL EVENTS: DAY SHEETS

As a PBRewards member, you can now get your Day Sheets at the PBRewards Booth when you show your membership card or your QR code!

PBRewards MEMBERS SPECIAL EVENTS: RIDER SIGNING

WHO: Robson “Spiderman” Aragao

WHEN: Sunday, April 2nd from 12:00PM - 12:30PM

WHERE: PBR Visa Booth on the concourse

DON’T MISS OUT ON YOUR SIOUX FALLS EVENT T-SHIRT!

MEET STARS OF THE PBR!

WALMARTSTORES

THURSDAY - 3/304PM-7PM

5200 WEST 60TH ST. NORTHSIOUX FALLS, SD 57107

SATURDAY - 4/111AM-2PM

5521 E. ARROWHEAD PKWY.SIOUX FALLS, SD 57110

FRIDAY - 3/313PM-6PM

3209 S. LOUISE AVE.SIOUX FALLS, SD 57106

AFTER PARTIES

WHEN: Immediately following the PBR Performances (doors open at 9:30 each night) WHERE: Sioux Falls Arena, just steps away from the Denny Sanford PREMIER Center COST: Tickets are just $12!

FRIDAY MARCH 31, 2017 SATURDAY APRIL 1, 2017

Tickets are limited - if you haven’t already purchased yours, go to: http://www.ticketmaster.com/promo/2e9tgw

AVAILABLE ONLY AT THE MERCHANDISE CONCOURSE STANDS!

DIRECTIONS

From Interstate 29 from the North * Follow Interstate 29 south into Sioux Falls * Take the Russell Street/Maple Street exit, Exit 81, toward Arena and Convention Center * Turn Left onto W. Maple Street/W. Russell Street * Turn Right onto Western Avenue and Left into the parking lot

From Interstate 29 from the South * Follow Interstate 29 north into Sioux Falls * Take the Russell Street/Maple Street exit, Exit 81, toward Arena and Convention Center * Turn Right onto W. Maple Street/W. Russell Street * Turn Right onto Western Avenue and Left into the parking lot

From the Sioux Empire Mall • Go west on 41st Street • Turn right onto I-29 North • Take the Russell Street/Maple Street exit, Exit 81, toward Arena and Convention Center • Turn Left onto W. Maple Street/W. Russell Street • Turn Right onto Western Avenue and Left into the parking lot

Follow the directions below to get to the Denny Sanford PREMIER Center, 1201 West Ave., Sioux Falls, SD 57104:

From Interstate 90 from the East * Follow Interstate 90 west. * Merge onto Interstate 29 south via Exit 396A, toward Sioux City. * Take the Russell Street/Maple Street exit, Exit 81, toward Arena and Convention Center * Turn Left onto W. Maple Street/W. Russell Street. * Turn Right onto Western Avenue and Left into the parking lot

From Interstate 90 from the West * Follow Interstate 90 E. * Merge onto Interstate 29 South via Exit 396A, toward Sioux City. * Take the Russell Street/Maple Street exit, Exit 81, toward Arena and Convention Center * Turn Left onto W. Maple Street/W. Russell Street * Turn Right onto Western Avenue and Left into the parking lot

From downtown Sioux Falls * Go North on Minnesota Avenue * Turn Left onto Russell Street * Turn Left onto N. West Avenue (by the Sheraton Hotel) * Turn Right into the parking lot

PARKING

The Denny Sanford PREMIER Center offers several options for parking on-site. We have four public parking lots located around the complex that are free year-round (unless otherwise specifically noted during an event). Two lots located just to the north and south of the PREMIER Center are generally free and open during the day, but are marked and used as VIP Parking during events. These lots are for Premium Seat Holders with some additional spaces being sold per event.

Additional parking also is available at Earl McCart Fields located a few blocks south of the PREMIER Center, as well as on the streets south and east of the facility, allowing people to walk to the facility. Parking is available after 5 p.m. on weeknights and all day on weekends in the Sioux Falls School District’s Operational Services lot directly west of the complex on Western Ave.

Traffic control measures include controlling traffic lights at key intersections and directing drivers to follow pre-determined roadway paths as they leave the events.

Lanes have been extended on the south side of the venue to allow for more drop off zones.

Parking Lot DesignationsScale: 1” = 80’

September 2014

city of sioux falls, sdDenny Sanford Premier Center

DENNY SANFORD PREMIER CENTER

N. WESTERN AVE.

W. MADISON ST.

WEST AVE.

RUSSELL ST.

Howard Wood Field

Convention Center

Arena

Hotel

EARL McCART FIELDS MASTER PLAN(n.t.s.)

N. W

ESTERN

AVE.

W. MADISON ST.

Sioux Falls Baseball Stadium

Lot ‘B’

Canaries Lot

Can

arie

s Lo

tLot ‘A’

Lot ‘D’

Lot ‘E’

UPCOMING EVENTSApril 7-9 - Billings, MT

April 22-23 - Tacoma, WAMay 12-13 - Las Vegas, NV

DIRT ACCESS LOCATIONMARCH 31 & APRIL 1

Aisle way by Section 106

DENNY SANFORD PREMIER CENTER MAP