Your path to intelligent

contentpowered by digital

asset management (DAM)

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Determine your business requirements.1*Steps based on “Getting Started With Intelligent Content” – an ebook by the Content Marketing Institute

HAVE A GOVERNANCE PLAN

Draft a purpose, vision and set of guidelines for how your DAM is to be managed and used across different groups of people, overtime. Expect it to flex!

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Step 1Identify your customer needs.

Step 2Examine your content life cycle.

CREATE A LIFECYCLE POLICY

Set release and expiration dates and a policy to guide the removal of old, irrelevant or underperforming content from circulation. Pay attention to rights management protocols.

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Step 3Audit your content.

DO YOUR CONTENT AUDIT BEFORE AND AFTER YOU DAM

Use your content audit to guide the structure of your DAM – governance, metadata, categorization and more. Use your DAM structure to audit your content overtime.

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Develop an intelligent content strategy.2

Step 4Create content models.

IDENTIFY YOUR DAM STORY

Where are your assets coming from? Where are they going? Who is doing what? Where do they go next? Where might they go again? How long do you keep them?

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Step 5Create a reuse strategy.

SET A REPURPOSING GOAL

Tie every asset created into your strategy to realize the value across your supply chain. Use metadata and intelligent content principles to make your work, work for you.

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Step 6Design workflow.

CONNECT CONTENT DOTS

Account for all the links in your content supply chain to automate tasks and triggers from concept to distribution. This includes setting up steps and responsibility for review and approval.

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Step 7Design metadata.

MAKE METADATA MATTER

Use metadata to define, describe and protect assets for appropriate use and optimal performance.

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Prepare to support your intelligent content strategy.3

Step 8Prepare to manage change.

HAVE A CHAMPION

Rally a sponsor and cross-functional steering committee to not only implement your DAM strategy, but guide growth in your organization.

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Step 9Prepare to put people in new roles.

GET A DIGITAL LIBRARIAN

Your content is only as good as its ability to be found, used and repurposed. Library science pros are a necessary addition to your team, as proper DAM takes time, and expertise to scale.

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Step 10Research the technologies and tools.

INTEGRATE YOUR TOOLS

DAM is meant to be integrated with the other tools that support efficient marketing operations and content-driven experiences.

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See how Widen canguide your path to intelligent content Contact:marketing@widen.comwww.widen.com