Your parents are on Facebook.Now what do you do?

04.12.2009

So why should I listen to this guy?

• Like you, loved hiding from the real world in college

• Head of Interactive for one of the biggest agencies in Ireland

• Has worked with some of the biggest (and smallest) brands inthe world

• Knows what Twitter is

http://www.barcelonaschiringuito.com/no-hay-marcha-atras

http://www.gapingvoid.com/0712ifyoutalkedtopeople.jpg

The Irish Internet User: Patterns andBehaviours

WARNING: Bar graphs ahead

Where my peeps at?

It takes all kinds(to make my job more difficult)

SOURCE: Amas State of the Net Autumn 2009

TECHNOLOGICAL APTITUDE OF THE IRISH POPULATION

29% Tech Savvy 41% Tech Enthusiasts 24% Mobile Converts 6% Tech Rejectors

On the Internet no one knows you’re atech rejector

SOURCE: Amas State of the Net Autumn 2009

REGULAR INTERNET USAGE IN THE IRISH POPULATION

68%AVERAGE

You’ve got to have friends

• 23% of adults in Ireland use a social networking site regularly• Doubled since 2008

• Bebo has 850K regular visitors

• Facebook has 800K regular visitors

• YouTube has 1.3M regular visitors• 2nd largest search engine in the world

SOURCE: TGI 2009

I’m a social media guru.

Just like everyone else.

Sure I’ll measure every last interaction.

Oh wait. You’re serious?

Digital Case Studies

Let’s look at some cool stuff!

Sorry. I was busy texting my friend thiswhole time. What should I be doing?

• Don’t be stupid (that’s the hard part)

• Listen and engage (grow big ears)

• Target the influencers (and make them evangelists)

• Empower your friends (read: customers)

• Encourage people to speak their minds (then thank or fix)

• Start small (scale smart)

• Be yourself (your usual charming, witty, interesting self)

• Don’t just stand there (learn something new every day!)

Thanks!

mark@irishinternational.iehttp://www.twitter.com/irishintl