MONTHLY MOBILE ADVERTISING NEWS

March 2016

March Overview

We are seeing more and more news about 5G and IoT with news from Google, Intel and beyond. As networks get faster, making connections between objects will become easier and therefore more and more common. Data collection from objects is no longer the main issue - it’s more a matter of what to do with it. We are also noting social media networks, such as Instagram and Snapchat, really pushing advertising opportunities. Once they are at the breaking point in users, they need to monetize to appease shareholders. Many will become pay to play platforms, so it is worth at least testing the platforms sooner rather than later. The networks often heavily incentivize the pioneers.

Top Stories

1. Google’s Hands Free Payments2. Zegona bids 500 million for Yoigo3. Mobile World Congress Recap4. Samsung’s VR Roller Coaster5. Google's Project Fi Update 6. A Brand App Review7. Our Mobile Campaign of the

Month

Google’s Hands Free Payments

You can connect your phone with a POS system to pay without even taking your wallet or phone out.

To learn more: Hands Free

Yoigo is the fourth-ranked Spanish mobile operator and the bids are to TeliaSonera, 76.6% owner of the company.

To learn more: Zegona bids 500 million for Yoigo

Zegona bids 500 million for Yoigo

Mobile World Congress Recap

Perhaps the biggest take away is that making connections outside of your niche is crucial for forward-thinking companies.

To learn more: MWC Recap

Samsung’s VR Roller Coaster

Powered by Oculus, these VR roller coaster rides feel very real – to the point of nauseousness.

To learn more: Samsung VR

Google's Project Fi Update

About 10 months ago, Google launched Project Fi as a way to ¨deliver fast wireless service with the flexibility to use it where you want¨.

To learn more: Recap of Retail's Big Show

A Brand App Review

L'Oréal has a number of apps to help you choose the right products. Overall, they have good apps that make shopping more fun.

To learn more: L'Oréal App Review

Our Mobile Campaign of the Month

For one week leading up to the premiere of the Batman v Superman, taxi booking app Gett partnered with Warner Bros for a promotion.

To learn more: Batman v Superman Campaign

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