YOUR MONTHLY MOBILE ADVERTISING NEWS February 2016

February Overview

There is a lot of big news in the mobile advertising space. It is difficult to keep up. This slideshare should keep you updated on the most important news of the month. We cover App Inventory Scanning, some statistics from 2015, Tap Joy’s Free calls, and two big events in the industry - the Mobile World Congress and Retail’s Big Show. Now that the data is in from 2015, many are making predictions about 2016 at these conferences. And of course, we have your campaign and tip of the month.

Top Stories

1. Innovations at the Mobile World Congress

2. App Inventory Scanning

3. Tap Joy Offers Free Calls

4. App usage More than doubles in 2015

5. Retail’s Big Show

6. Our Mobile Campaign of the Month

7. Our Mobile Marketing Tip of the Month

Innovations at the Mobile World Congress

With access to the most important influencers in the Mobile Industry, the Congress offers an excellent launching pad for new products.

To learn more: MWC

In some stores, there are little kiosks where shoppers themselves can scan items to check the price and see more information.

To learn more: App Inventory Scanning

App Inventory Scan

App usage more than doubles in 2015

According to a new report by Flurry, in 2015 overall app usage grew by 58%.

To learn more: App Usage

Tap Joy Offers Free Calls

Tap Joy is incentivizing users with free calls for their recent marketing campaign.

To learn more: Tap Joy

Retail’s Big Show

The National Retail Federation brought 34,000 retail professionals to New York.

To learn more: Recap of Retail's Big Show

Our Mobile Campaign of the Month

This year, instead of a traditional TV ad for the Super bowl, Progressive Insurance created a bingo game to win prizes with their app.

To learn more: Progressive's Campaign

Our Mobile Marketing Tip of the Month

Just like smartphones changed the world of advertising, marketers need to strategize on the changes wearables will make to marketing.

To learn more: How to Market on Wearables

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