Mom’s  Your A User

How TO Communicate with

Normal People IN a User Experience

 @WRITEBEARD    

LEANUXNYC  

BILL BEARD

BY

Intro .  

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A Story &  

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Stove  Mom’s

LF LR RF RR

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Give your user a break

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,  

LEANUXNYC  

THINK VISUALLY

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w  8  6  y  -  7  9  0  a  d  h  R  c  x  z  5  [  

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ADD DELIGHT

iOS

Microcopy

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Instructional text Field labels Error messaging Dropdowns Confirmations

Images from Littlebigdetails.com

Microcopy

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Microcopy is small yet powerful copy... It’s a short sentence... A single word. It’s the small copy that has the biggest impact. ” -  Joshua Porter (@bokardo)

Director of UX, HubSpot

COPY IS A GUIDE.

Not a crutch.

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<Crutch designed by Andrew Richardson from The Noun Project

Flesch Reading EasE

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Words or less

 @WRITEBEARD    8

Population

93% 7%

“Tell us about the job you want.”

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Director of Marketing

10019 or New York, NY

The User is a person.

Talk to them like one. Use Natural language

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,  

The user doesn’t

Borrow your stapler. No internal terminology

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Stapler designed by Andrew Vine from The Noun Project

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context is more important

IF CONTENT IS KING,

CONTEXT IS QUEEN.

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Do you know where you’re going to? Do you get [what we’ve] been showing you? Do you get what you’re hoping for? ” - Diana Ross,

Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records

CONTEXTUAL FLOW “The ROSSIAN Test”

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Google  Search  

Contextual

Testing

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What do you expect?

TEST THE COPY =LOW COST WINS

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- Director of UX, Centralis

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A(Nother) story &  

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Brand Guidelines

Kevincote.wordpress.com  Saherzafar.com  

Logodesignlove.com  

Socialmediaexplorer.com  

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Lean Branding Q  

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Brands Aren’t guidelines.

Brands are conversations.

9  

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With a lean brand and

Clear communication,

Anything is possible.

B  

THANK YOU :  

t  

T  

 @writebeard    

/in/writebeard    

^ writebeard.com