Your Logo How To Set Up Your Etsy Shop to Maximize Your ... · BEGIN BY CHOOSING A SHOP NAME ......
Transcript of Your Logo How To Set Up Your Etsy Shop to Maximize Your ... · BEGIN BY CHOOSING A SHOP NAME ......
Your Logo
How To Set Up Your Etsy Shop to Maximize Your Profits
by Nancy Alexander
Your Logo 2
Your Logo
WHAT IS ETSY?
• Online marketplace; e-commerce platform
• Sell handmade items and supplies
• 1.4 Million Sellers
• 20.8 Million Active buyers
• $1.93 Billion Gross Sales
• Higher priced items sell on Etsy
• Don’t have to devalue your product
3
Your Logo 4
Your Logo 5
Your Logo 6
Your Logo 7
Your Logo
8
$37.97
Your Logo 9
Your Logo 10
Your Logo 11
Your Logo 12
Your Logo 13
Your Logo
WHY SELL ON ETSY?
• No monthly membership fee
• Direct and easy checkout
• Promote listings inside Etsy
• Etsy fees - 3.5% of the selling price
• Easy auto-renew
14
Your Logo
WHY PEOPLE DON’T SELL ON ETSY
• I need step-by-step instructions
• My product doesn’t look like theirs
• I can’t compete
• I can’t make beautiful photos
• I can’t write good descriptions
• I can’t afford an expensive Banner
15
Your Logo
BEGIN BY CHOOSING A SHOP NAME
• Shop name implies what you do and sell
• Easy to recognize and read as one word
• Get the buyer’s attention
• Choose easy to spell name
• No Cutsie names
• Should be 20 characters or less
• Check all social media sites for name
16
Your Logo
CHECK AVAILABILITY FOR SHOP NAME
Check social media sites for availability
• Google +
• Domain registrar such as… Namecheap.com or Godaddy.com
17
Your Logo
ETSY SHOP NAME
18
My Etsy Shop Name “LadybugWreaths”
Find a name you like Is it available in all Social Media sites?
GO FOR IT
Your Logo
SHOP NAME & USERNAME
• Shop name can change Only Once
• Username can Never change
• Profile image importance
• Use personal name for user name
• Use capitals to distinguish between words
• LadybugWreaths - not - ladybugwreaths
19
Your Logo
*NEW* ETSY SHOP ICON
• Etsy’s new shop icon
• Etsy’s saying it is important to build your brand
• Etsy now playing up profile image and shop icon
20
Your Logo
ETSY SHOP TITLE & ANNOUNCEMENT
21
Most Important in Google and Etsy Search
One of several ways to
boost rankings to page 1, position 1
Your Logo
ETSY SHOP TITLE
• 55 Character limit
• Use keyword phrases, long tail keywords, and keywords that describe your shop
22
Your Logo
ETSY SHOP ANNOUNCEMENT
• 160 characters show in Google
• Important to Google & Etsy search
• First 6 words should be keyword phrases & long-tail keywords
23
Your Logo
FILL IN ALL POLICIES
24
INFO AND APPEARANCE
Your Logo
POLICIES ARE VERY IMPORTANT
• Message to buyers ***
• Shipping policy
• Refund policy
• Exchange policy
25
INFO AND APPEARANCE
Your Logo
MESSAGE TO BUYERS • Most Important!
• Contact – virtual handshake - with customers
• Start forming relationships with buyers
• Thank you for visiting! Offer a “Coupon Code”
• 100% Satisfaction Guarantee – build confidence
• Feedback from customers
• Links to Facebook & Pinterest
26
INFO AND APPEARANCE
Your Logo 27
INFO AND APPEARANCE
Your Logo 28
Many options available for a nice banner • Etsy banner generator is easy in Etsy • Picmonkey is easy – a little more advanced
requiring some skill
BANNERS
Your Logo
BANNER Samples – Etsy Banner Generator
29
BANNERS
Your Logo
“FUN WITH BANNERS” PicMonkey Banner Video by Nancy
30
BANNERS
Your Logo
• Banners - coordinate with products
• Banners - cohesive with your brand
• Design several & change them frequently
• Choose a color, style, and design that flows, coordinates, and is “YOU”
31
BANNERS ENHANCE OR DETRACT FROM SHOP APPEARANCE
Your Logo
GREAT BANNER
SAMPLES ETSY Shop
Banner
• Love products in banner
• Great style • Cohesive look • Colors flow
Your Logo
ETSY ALGORITHM
• Recency used to be important • Relist items for .20 per day • Etsy changed their rules • Now a listing should be relevant
33
RELEVANCY vs RECENCY
Your Logo 34
• Think like a buyer
• Color, size, season, or theme
• Keyword phrases & Long tail keywords
• Goal – be found on page 1 or page 2
ETSY SEARCH ENGINE OPTIMIZATION
SEO
BE RELEVANT TO BE FOUND
Your Logo 35
• Etsy Algorithm has changed
• Etsy Search engine rules use different criteria
• Use keyword phrases & long tail keywords in item listings, titles, tags, and materials
• TWO most important SEO elements in Etsy!!
• Shop Title
• Shop Announcement
ETSY SEARCH ENGINE OPTIMIZATION
SEO
Your Logo
LISTINGS ARE VERY IMPORTANT
36
Spend time creating inviting
listings with descriptions &
photos to entice buyers.
Use two & three word keyword phrases in title
LISTINGS
Your Logo
DON’T RUSH LISTINGS, IT WILL PAY OFF
37
Title Optimization is FIRST
• Brainstorm keywords with Etsy Dropdown Search
• “Pink Outdoor Wreath” 551 • “Pink Wreath” 14,000
LISTINGS
Your Logo
SPEND TIME ON YOUR LISTINGS
• Photos & descriptions important
• You’re allowed 5 photos - use 5
• Research keywords thoroughly
• Stage photos - w/lighting & backgrounds
• Lighten and crop photos - Picmonkey
• Great photos & descriptions optimize your listings
38
PHOTOS
Your Logo
PHOTOS
• One Chance
• One Photo
• A Few Seconds
• Entice & Intrigue
• Stickiness Factor
• This Makes Customers Want More
• One Photo Encourages a Customer to Click
• One Click Shows Customers More of Your Products
39
Your Logo
PHOTOS
Your Photos Entice Customers
• They give You the power
• Make shoppers want to see more
• Entice a customer to see your Etsy Shop
• How?... Awesome, clear, edited Photos!
40
Your Logo 41
Your Logo
42
DRIVE TRAFFIC TO ETSY WITH POSTS
• Most popular Social Media site
• 1.23 Billion monthly active users
• Share new products, sales & specials
• Connect with your followers
• Create a Facebook Business Page Facebook.com/pages/create
Your Logo 43
What Should I Post?
• Ask questions that require an answer
• Show off your personality; know, like & trust
• Promote what you sell (80/20 rule)
• Respond to comments
Your Logo 44
Link Etsy to Facebook
The best FREE app for this: OrangeTwig.com
• It will be visible on left of your FB page
• Add other apps, Pinterest, Instagram, etc.
Your Logo 45
DRIVE TRAFFIC TO ETSY WITH PHOTOS
• The 4th largest driver of online traffic
• 80% Pinterest users are women
• 48.7 million users
• One of the top online social networks
• Utilizing their (SEO) to raise your rank
• Sign up for a business account with Pinterest – Pinterest.com
Your Logo 46
DRIVE TRAFFIC TO ETSY WITH PINTEREST BOARDS
Your Logo 47
INSTAGRAM ENHANCES ETSY
• Branding tool • Photo sharing App for
iPhone or Android • Simple to tag, share & follow • The right Instagram strategy
will increase sales on Etsy
Your Logo 48
akaakkakakakkakakakakakaka
Your Logo 49
With our Etsy Intensives Course
Your Logo 50
• Make handmade items or sell supplies • Can’t seem to sell in your hometown • Want to grow your business and your brand • Need to bring in extra income • Want to experience the joy of success by selling
online
Who is This Course Designed for? Artisans…
Your Logo 51
Testimonials From Our Etsy Intensives Graduates
Your Logo 52
Testimonials From Our Etsy Intensives Graduates
Your Logo 53
Testimonials From Our Etsy Intensives Graduates
Your Logo 54
Testimonials From Our Etsy Intensives Graduates
Your Logo 55
• Setting up username, account & shop name • Getting paid • Opening your shop • Info & appearance • Creating the right message to buyers • Social media links • Design your own banner
WEEK 1 – Getting Started
Your Logo 56
• Info and Appearance (part 2) • Message to buyers • Shop policies • Welcome message • Refunds & exchanges • Learn to take and edit photos
WEEK 2 – Your Message
Your Logo 57
• Relevancy • Keyword research • Keyword phrases & long tail keywords • Etsy search algorithm & relevancy • Product Competition • Set up Shop Title & Announcement
WEEK 3 – Search Engine Optimization (SEO)
Your Logo 58
• Titles • Relevancy phrases • Descriptive terms • Tags & Descriptions • Targeted Keyword Phrase • Writing the perfect description • Pricing Formula
WEEK 4 – Optimizing Your Page
Your Logo 59
• Drive Traffic • Coupons & promoted listings • Social media • Facebook, Pinterest, Instagram • Posting & Visual Advertising • Business accounts • Optimize profiles
WEEK 5 – Driving Traffic
Your Logo 60
VIDEOS • “Fun with Banners” • “Boxing a Wreath” • “How to take photos” • “How to edit photos” • “Listing a Product” • “Monogram Wreath” • “About section video”
Your Logo 61
PDFs & Worksheets • “Name Your Shop” - Worksheet 1-4 • “Name Your Shop” - Spreadsheet 1-2 • “8 Key Shop Improvements” • “Words Make a Difference” • “Put More of You in Your Business” • “Writing the Perfect Description” • “Pricing Your Product” • “Social Interactions on Etsy”
Your Logo 62
E-BOOKS • “Sourcing Power” • “Spring Meadow”
Your Logo 63
12 Getting Started Videos 5 Recorded Webinars
Bonuses Personal Access to me & my Team
Your Logo 64
Private Facebook Group “PROSPER WITH ETSY”
Plus…
Your Logo 65
Your Logo 66
Purchase Option #1
$447 Non-Members of Best of Nancy
Purchase Option #2
Just $347 Members of Best of Nancy
Save $100 by joining my online community first you certainly can
LadybugWreaths.com/Jason
Your Logo 67
I sell on Etsy while vacationing at the beach with my family and
watching my husband play with his band. You can sell too while
spending time with your family too!
Your Logo 68
Your Logo 69
Purchase Option #1
$447 Non-Members of Best of Nancy
Purchase Option #2
Just $347 Members of Best of Nancy
Save $100 by joining my online community first you certainly can
LadybugWreaths.com/Jason
Your Logo
Etsy Selling – Questions and Answers
70
Questions &
Answers