Your Living Business Plan
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Transcript of Your Living Business Plan
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Your Living Business Plan
Using Goals, Action, and Measuring to Your Advantage
Ellen St. George Godfrey, LMHCEntrepreneurial Coach
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How would you describe your business plan?
©2009 by Elli St.George Godfrey. All Rights Reserved
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©2009 by Elli St.George Godfrey. All Rights Reserved
Or is it?
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©2009 by Elli St.George Godfrey. All Rights Reserved
Or is it…?Or is it…?
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©2009 by Elli St.George Godfrey. All Rights Reserved
IT’S ALIVE!
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The Living Business Plan
• Make the process strategic• Big picture provides your direction• Include the 3-5 year goals
BUT…
©2009 by Elli St.George Godfrey. All Rights Reserved
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It is most important to focus on
Right Now
©2009 by Elli St.George Godfrey. All Rights Reserved
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Basic Parts of Business Plan
• Executive Summary• Goals and Objectives• Services and Products• Target Market• Marketing Strategies• Financial Plan
©2009 by Elli St.George Godfrey. All Rights Reserved
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Executive Summary1st Ask:Does my business still light my
fire?
Then:• Vision-Your dreams and
aspirations of your business
• Mission-The values & purpose of your business, your target market, your products or services, geography, & profitability expectations
©2009 by Elli St.George Godfrey. All Rights Reserved
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Bottom Line For Where You’re Going
Vision without action is a daydream. Action without vision is a nightmare.
Japanese Proverb
©2009 by Elli St.George Godfrey. All Rights Reserved
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Goals and Objectives
• Review questions– What are you
accomplishing in next 90 days? 6 months? 12 months?– Do they still fit your
vision?– Do they support growth
or do they waste time?
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer• What products or services are producing the
most activity? Most revenue?
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer• What products or services are producing the
most activity? Most revenue?• Rate your marketing efforts (0-10)
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer• What products or services are producing the
most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer• What products or services are producing the
most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?• What is impeding your growth?
©2009 by Elli St.George Godfrey. All Rights Reserved
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What Are You Doing Right Now?
• Briefly describe your ideal client or customer• What products or services are producing the
most activity? Most revenue?• Rate your marketing efforts (0-10)• What is supporting your growth?• What is getting in your way?• What needs to be eliminated?
©2009 by Elli St.George Godfrey. All Rights Reserved
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Action!
• Goal Setting has 3 parts
– Specifics– Measurement– Deadline
©2009 by Elli St.George Godfrey. All Rights Reserved
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MeasuringGoal Sub-goals Possible
ObstaclesWhat Do I Need?
Accountability Partner
Deadline
P
©2009 by Elli St.George Godfrey. All Rights Reserved
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More Measuring
• How did you do last fiscal year?
• How did you do last quarter?
• What are you projecting for next quarter?
©2009 by Elli St.George Godfrey. All Rights Reserved
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©2009 by Elli St.George Godfrey. All Rights Reserved
How do I keep my plan alive?•Add in your planner the date for next review
•Notice themes in what you read, what you hear, and who you are connecting with
•Test assumptions with data
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Elli St.George GodfreyIt’s time to dust off your business plan and figure out how to make it actually
useful to you! Could you use a sounding board, a muse, or an accountability partner?
For limited time only, I am offering free half-hour consultations to get your living business plan set up.
To sign up for your consultation, please go to www.abilitysuccessgrowth.com/yourlivingbusinessplan.html
Website: www.abilitysuccessgrowth.comTelephone: (781) 258-9952Email: [email protected] me on Twitter: www.twitter.com/3keyscoach
©2009 by Elli St.George Godfrey. All Rights Reserved