Your Job is to Sell Wine, Deal with It ! #DWCC October 2013, Rioja, Spain

I’m a wine consumerI love wine, innovation & startups

#DWCC @marcroisin

http://www.vinogusto.com/

http://www.wbis.eu/

Care about wine sales improves the quality of your job

#DWCC @marcroisin

Your Job is to Sell Wine, Deal with It!

#DWCC @marcroisin

No wine business starts without passion & calling

#DWCC @marcroisin But the words commercial, sales, margin, revenue,… aren’t dirty ! Startups : something cool is not enough !

Wine consumer…

#DWCC @marcroisin

Help me solve my problem Which wine to choose & where to buy it It’s about pleasure Just like other stuff I buy And I don’t read stuff about wine in order NOT to buy wine

Wineries, wine regions…

#DWCC @marcroisin

Show me the results ? How is the export ? What do you do with our money ? What’s the ROI ?

PR, Marketing, Communication…#DWCC @marcroisin

You don’t have the right to waste the money Think about the consumer Think about sales Remember who’s paying your salary

I communicate via a blog#DWCC @marcroisin

Don’t call me a blogger Schizophrenia Tell me the whole story Share !!!#winelover community

I ask you to care about wine sales#DWCC @marcroisin

Pay attention to the consumer needs No wine industry without wine sales Improve your content and audience Develop a meaningful business Answer the calling and share your passion ;-)

Your Job is to Sell Wine, Deal with It ! #DWCC October 2013, Rioja, Spain

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