Your Friend as Editor: The Shift to a Personalized Social News Stream
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Transcript of Your Friend as Editor: The Shift to a Personalized Social News Stream
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Your Friend as EditorThe Shift to a Personalized Social News Stream
Alfred Hermida, Fred Fletcher, Darryl Korell, Donna Logan
Future of Journalism 2011Cardiff University, 8 – 9 September
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The networked audience
Marwick and boyd (2011)
Photo: Luc Legay http://www.flickr.com/photos/luc/
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Sharing the news
Photo: Pricklebush http://www.flickr.com/photos/pricklebush/
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Methodology• Online survey of
1,682 Canadians• 1,059 visit social
networking sites at least monthly (63 per cent) • Conducted August
26-30, 2010
Photo: SeanHagen http://www.flickr.com/photos/rebelcan/
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Social networks as news sources(Internet users who visit social networking sites at least monthly; N = 1059)
Social networks: Friends and family
Social networks: News organization/journalist
Twitter updates: friends and family
Twitter updates: news organization/journalist
0 5 10 15 20 25 30 35 40 45
43
20
18
10
Percentage of social media users
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The appeal of social news(Internet users who visit social networking sites at least monthly; N = 1059)
Find out about social or community events
Keep up with news and views
Find first-hand information about important events
Exposed to more news and information
0 10 20 30 40 50 60 70 80
76
71
63
59
Percentage of social media users
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News sources on a typical day
Newspaper website
TV news website
Radio new website
News aggregator
International news website
News / commentary website
Individual blogger
0 10 20 30 40 50 60 70 80
Online news consumers High social media usersMedium social media users
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Attitudes to journalism
Use of social media in news reports
36
32
32
Yes No Unsure
Use of Twitter by journalists
39
34
26
Yes No Unsure
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The social news consumer• Importance of social
recommendation• Preference for friends
rather than professionals• Editorial
disaggregation
Photo: Travis Jon Allison http://www.flickr.com/photos/whybesubtle/
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The social news consumer• Mix of traditional and
social sources• Open to non-
traditional news sources• Canadians value
diversity in news
Photo: lotusutol http://www.flickr.com/photos/lotusutol/
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Discussion• Networked publics• Reframing the news• Shaping news flows
• Evolving relationship between the media and the audience
Photo: wouldleywonderworks http://www.flickr.com/photos/wwworks/
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Thank you
• [email protected]• @hermida
• New book out now• All royalties go to Reporters Without Borders