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Updated November 11, 2010

“Our job is to bring your business more business.” Ken Brock

Founder, President & CEONames and Numbers •Since 1974

Only a great yellow pages product like

Names and Numberscan offer an advertiser’s sales message that much exposure and availability to potential customers. The best time to sell is when a customer is ready to buy. Whatever hour of whatever day, an advertiser’s sales message is ready to go to work in a Names and Numbers product. No other media can make that promise.

THAT’S REAL VALUE!

NO ONE ELSECAN SAY THAT

24 HOURS A DAY

7 DAYS A WEEK

YOUR BEST SALES MESSAGE IS READILY AVAILABLE IN NAMES AND NUMBERS:

365DAYS PER YEAR

100%of

HOUSEHOLDS& BUSINESSES

receive

NAMES AND NUMBERS

In contrast with newspapers, television and radio where only a small percent of the community receive the product on a given day, Names and Numbers is distributed free of charge to the whole community.

Your sales message is in every home and every business every day all year long.

NONO

NO

SUBSCRIPTIONFEE

CHANNELSURFING

DIALING FOR YOURFAVORITE STATION

NO MORE GUESSWORKNOW YOU CAN KNOW FOR SURE HOW

WELL YOUR ADVERTISING WORKS.

Put a call tracking Telephone Test on your Names and Numbers yellow pages program and prove to yourself just how great this product is.

Place a good advertising program with your best sales message in Names and Numbers

Let us assign a unique unlisted phone number to your advertising program. It will call forward to your regular business line.

Telephone company computers will record every call coming through our test number and give you a report indicating:

Who called.

How long they talked.

How many calls (sales) did you receive from your Names and Numbers advertising program.

HE

RE

’S H

OW

IT

WO

RK

S:

1

2

3

PROVENTRACKABLE RESULTS NAMES AND NUMBERS!

AN

D

WIT

H

89%of ADULTS USE

YELLOW PAGESEven more astounding is the additional fact that 86% of

yellow page users intend to make a purchase.And, 54% of yellow page users will be new customers.

THAT’S A BIG DEAL

Our old friend, the yellow pages, in combination with our internet & mobile products, may be the newest, most refreshing, most cost effective, most powerful advertising opportunity ever.

MORE RELIABLEMORE COMPLETEMORE ACCURATE

EASIER TO USEEASIER TO READ

YOUR BEST RETURNON INVESTMENT

PROVENTRACKABLE

NAMES AND NUMBERS is aGREAT VALUE for YOUR BUSINESS.

YOUR LOCALNAMES AND NUMBERS

PHONE BOOK is...

Sources: 2008 Yellow Pages Association Industry Usage Study by Knowledge Networks/Statistical Research, Inc.Driving Growth Through Better Use of Sales and Marketing by CRM Associates

• EASY TO USE• BIG PRINT• MAPS• SPORTS SCHEDULES• CROSS REFERENCE (CALLER ID)• COLOR-CODED FOR QUICK REFERENCE• SCHOOL SCHEDULES• LOCAL INFORMATION

Oops, almost forgot:• NAMES, ADDRESSES AND PHONE NUMBERS

NAMES AND NUMBERS isNOW FEATURING

CELL PHONENUMBERS LIST YOUR CELL NUMBER FOR FREEalong with OTHER GREAT FEATURES:

“It’s my favorite phone book.”We hear that a lot. It’s so much easier to use. There are a lot of good reasons to like a Names and Numbers phone book. And, the more people like it, the more it’s used to find products and services like you sell.

Our job is sell yourproduct or service.

Do you want us to whisper or

In a study by S.P. Feldman & Associates, they carefully evaluated yellow pages advertising and found that it clearly demonstrates that big ads provide big results. Large competitive display ads always create a lot more phone calls than smaller ads in the same classification.

YOU CAN AFFORD TO GO BIG in NAMES AND NUMBERSand here is an interesting fact: Advertisers who “Go Big” one time renew their programs year after year.

GIVE IT A TRY TODAYYou will be impressed with

the five-star results.

65TIMES

MORERESPONSESthan a regular listing

A double-half column adof this size produced

193TIMES

MORE RESPONSESthan a regular listingRegular Listing (RL)

AYP Advertiser 12345 Any Street....123-4567

Does the size of an ad in the yellow pages affect results?

BIGGER IS

BETTERA quarter column ad of

this size produced

13 TIMESMORE

RESPONSESthan a regular listing

A double-quarter column ad of this

size produced

A BIG AD GETS MORE RESPONSE THAN A LITTLE AD:

Source: S.P. Feldman & Associates

In a time when a 10% return on investment is hard to find, Names and Numbers yellow pages products still offer a return, on average, of $1400 for every $100 invested in a good advertising package.

Finally, advertising results can be clearly and specifically demonstrated.

NO MORE GUESSWORK!COUNT ON

NAMES AND NUMBERS TODELIVER REAL VALUE and REAL SALES

FOR YOUR BUSINESS( re t u r n o n i n v e s t m e n t )

14:1 ROI

Source: The Burke 2009 Local Media Tracking Study

NAMES AND NUMBERS

CONNECTS

BUYERS and

SELLERS

“We really do feel our Names and Numbers advertising is very effective”

Stephanie BrownStraights Lawn & Garden

“Names and Numbers is one of the more affordable ways for us to market our company”

Larry CinkscalesJohnson Plumbing

“We like the affordability & the effectiveness of (Names and Numbers)”

Brian SuggsRogers Blind Company

YOURIN PRINT

ONLINE

MOBILE

and APPS

SHOULDN’T YOUR SALES MESSAGE BE

WHERE YOUR CUSTOMERS ARE

LOOKING?MOST PEOPLE PREFER theNAMES AND NUMBERS

PHONE BOOK

FIND IT

WAY

GOLD BOOK AWARD

37Gold Book

Awards

Names and Numbers is an award winning product.

The Association of Directory Publishers has voted for Names and Numbers in competition with 140 other publishers of phone books.

it is

THE BESTTHE BEST!

Since 1974

of

it is

YOUR FIVE - STAR

PHONE BOOK

KA-CHING!

and guess what:

Next thing you know,more money is coming into yourcash register directly from your

Names and Numbersinvestment.

GOT APRODUCT OR

SERVICE TO SELL?

NAMES AND NUMBERS WILLMAKE YOUR PHONE RINGWITH SPECIFIC BUYERS

LOOKING FOR SOMEONELIKE YOU.

The quick answer is as much or as little as your budget

permits. The best way to judge cost and cost-effectiveness

is to annualize the total cost of an effective Names and

Numbers package compared to the annual cost of other

media. What do you spend in a year’s time on newspaper

or television or radio or billboards?

Names and Numbers is likely to be a small number on your annual ad budget in comparison to other media investments. And, most of our customers report a return on investment of about $1400 for every $100 invested in a Names and Numbers Product.

Let us custom buildan advertising program just for

you and provide you a specific quote.

800.592.7625www.namesandnumbers.com

HOW MUCHDOES IT COST?

BUILD and EXPANDYOUR BUSINESS

THIS YEARPlace an effective

advertising program in...

A HIGH QUALITY, WELL USED & SUCCESSFUL BUSINESS BUILDER...

and anAMERICAN

value story.

YOURFIVE - STAR

PHONE BOOK

CALL TODAYa re a l p e r s on i s wa i t in g t o h ea r f r om y ou

620.231.4000 800.592.7625