Your Facebook Page Sucks!

www.TheLaunchFarm.com

Facebook PagesThe Leading Product & Service Providers

An Industry Overview

By Launch Farm

10/03/11

www.TheLaunchFarm.com 2

Facebook PagesIndustry Overview

Pricing

• The majority of Facebook fan page template offerings start with a very basic free template or a free trial period to explore a particular theme

• Beyond free offerings (which are quite functional for the DIY crowd) the pricing tiers start to ramp up the more bells and whistles and personal consulting you add to the offering

• Typical fees range from $20 to $250 per month per package based on the suite of services. This will usually include basic hosting.

• A few players offer completely custom solutions which can only be quoted by phone.



Advertising & Exposure

• With a quick Google search related to Facebook Fan Page Templates and Facebook Page Services – users will be immediately overwhelmed by the abundant availability of options and solutions

• A few select players in this industry (Wix and Pagemodo) show up more often than others with their high dollar, highly targeted, multi channel ad campaigns in full swing



Instructional Videos

• 40% of fan page service providers lead with some sort of instructional video

• Visiting site after site, the generic sound bites “700 million fans….you need to be on Facebook…etc” get pretty old and annoying fast

• Not many providers really go into the details as to why you should use their services over brand x. This is an easy opportunity for a savvy competitor to take advantage of



Full Service Facebook Page Management

• With so many free do it yourself fan page templates available, the next wave of winners in this category will need to offer a complete Fan Page Management Solution

• Several companies in this space, like ADV Media Productions, are starting to offer a comprehensive mix of fan page strategy, design, content, analytics and ongoing optimization for a monthly fee

• No company truly owns this space yet – so the opportunity is ripe to show a leadership position and dedication to this now



Niche Categories

• While free fan page templates and free trial periods are easy to find – some separation starts to happen when you break the templates down by niche categories

• Most fan page template providers will break their free templates into anywhere from 5 to 10 key categories

• The interesting point here is that an evolving trend is starting to happen in that truly niche template offerings are popping up with the sole goal of owning a particular category

• For example – “DamnThe Radio” provides fan page templates fully optimized for those in the music-related busines



Emerging Facebook Page Trends

• We have all seen it happen before. The early adopters jump on the next great social tool, app or online publication only to get turned off later when the advertising barrage ramps up in order to support the new technology or content.

• Ad-supported innovations are acceptable when done right and you can start to see this in the fan page template world. Massive fan page template warehouses will be coming online that will offer thousands of free, high-design templates for every imaginable niche. To support these free template options, users will be forced to show a sponsor’s ad/logo on their new page.

• This is exactly what happened in the Blog industry once WordPress became the default platform. A search for blogging templates and themes will turn up hundreds of providers offering free simple templates and premium priced high-design templates ($50 to $100 per template) customized by theme.


Facebook PagesThe Leading Product & Service Providers

Recent Examples


Facebook PagesProduct & Service Providers

FanPage Automatic

Fanpageautomatic.com

•A unique philanthropic approach

•Custom mentorship programs

•Fundraising within pages

•Templates available by niche

•Live support



Pagemodo

Pagemodo.com

•As seen on INC and TechCrunch

•User friendly templates

•Professional looking results



Wix

Wix.com

•Known for their website builders

•Slick interface

•Free Ad vouchers



WebLift

Weblift.com

•Offers complete page management including content posting and replies

•Custom templates



Cool Mojito

Coolmojito.com

•Nice selection of widgets



High Impact Designer

Highimpactdesigner.com

•Nice drag & drop tools

•Offers email and landing page service bundles too



Face It Pages

Faceitpages.com

•Nice selection of applications to add to page

•Interesting page analytics for free



FB Page 911

Fbpage911.com

•WordPress templates for Facebook iFrame Fan Pages

•HTML5 Reveal Page



Gimme Creative

Gimmecreative.com

•Custom page templates



Market Cure

Marketcure.com

•Free consultation by phone

•100% money back guarantee



lujure

Lujure.com

•Advanced social widgets and dashboards



Digital Variant

Digitalvariant.com

•Claims to have reached 14,487,143 fans so far



FB Pager

Fbpager.com

•Offers a large gallery of ready-made free Facebook page templates



Like This Fanpage

likethisfanpage.com

•Buy Facebook Fans



Fanpage Elite

Fanpageelite.com

•Custom Facebook page templates



Moto Templates

Motocms.com

•Facebook page templates created in Flash



North Social

Northsocial.com

•Offers Facebook apps

•Impressive client list



Short Stack

Shortstack.com

•Facebook page toolbox



Wildfire

Wildfireapp.com

•Offers robust social media campaigns



ADV Media Productions

Advmediaproductions.com

•Facebook support part of integrated internet marketing solutions



Fanpage Toolkit

Fanpagetoolkit.com

•Stand-alone cloud based site

•F Commerce platform for Facebook stores



Knock Media

Knockmedia.com

•Well versed in new media



AULI@

Aulia.com

•One time fee

•Integrated service offering

•Cluttered homepage will deter many



Digital Content / Social Branding / Publicity

Your Facebook Page Sucks!

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