DMAcademy.asia/CDMP#AwesomeCourses

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Our Partner:

• Principles of Digital Marketing• Developing Objectives• Digital Research• Cultural Research• Connecting with the Customer

• Concepts & Strategy• Using Content Research• Content Marketing Plans• Creating & Curating Content• Publishing & Distributing Content• Metrics & Performance

Content Marketing2

• Key Social Platforms• Setting up a Social

Media Experience• Growing & Engaging an Audience• Social Media Campaigns• Data-Driven Audience &

Campaign Insights

Social Media Marketing3

• SEO Fundamentals• SEO & Business Objectives• Keywords• SEO Content Plan• Search Ranking• SEO Performance

Search Engine Optimization (SEO)

4Paid Search (PPC) using Google Ads

5 • Fundamentals of Paid Search• Google Ads• Search Campaign Management• Search Campaign Measurement

Display & Video Advertising

6Email Marketing7

• Fundamentals of Display & Video Advertising

• YouTube• Google Display Network• Ad Formats• Video Campaigns• Measurement and Optimization

• Email Marketing Fundamentals• Tools and Strategy• Email Design• Email Campaigns• Testing and Optimizing• Marketing Automation

Website Optimization8 • Web Design and Website

Optimization• Websites Design Principles

& Website Copy• User-Centered Design• Website Optimization• Website Metrics

• Web Analytics Fundamentals• Configuring a Google

Analytics Account• Setting Goals• Monitoring Campaigns• Analyzing & Recording Data

Analytics with Google Analytics

9• Fundamentals• Strategy Objectives & KPIs• Digital Strategy Research• Creative Strategy• Digital Marketing• Strategy

Digital Marketing Strategy

10

Introduction to Digital Marketing

1

2019 Latest Version 8.0

Special Features:

• Up-To-Date Global Educational Experience• Video & Exam Tutorials• Online & O�line Academic Support• Exclusive Online Resources• Digital Marketing Industry, Seminars & Workshops• Digital Marketing Certification Guidance

The Certified Digital Marketing Professional (CDMP) course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strate-gies to gain competitive advantage for both your business and career. Exclusively designed by Digital Marketing professionals, CDMP bears the coveted Digital Marketing Institute (DMI) accreditation - the global certification body for Digital Marketing education, which is highly sought a�er by employers worldwide.

Price:

RM5,500 (inclusive of exam fees)

HRDF Claimable & HRDF INDCERT Scheme

Entry Requirement: Open

Mode: Blended Learning

Duration: Complete in 3 Months (Face-to-Face or 100% online)

The full certification is inclusive of the following 10 modules:

CDMP

reasons4

to choose the DMI certification

Over 18,000 graduates worldwide

A dedicated team that works closely with ‘Subject Matter Experts’

Global Industry Advisory Council (GIAC), comprising the world’s most influential digital brands

GIAC members that review & validate learning content

Validated by the Global Industry Advisory Council (GIAC) Members Include:

TRACK RECORDSDMI

Fast Track Careersof graduates were promoted after completing a professional certification

Enhances Employabilityof Professional Certification graduates are currently employed94%

81%53% 84%

92%

Personal Satisfaction & Fulfillmentof graduates would encourage friends, family or colleagues to study a digital marketing institute course

Career Fullfillmentof graduates say their certification has had a positive impact on their career

Increased Salary Potentialof graduates received a pay rise after completing a professional certificate

LAUNCH BONUS

Certified Digital Marketing ProfessionalFace-To-Face Learning + Workshop

Advantage & Assistance• Digital Career & Business Pathway Consultation• Special Accommodation Arrangements and

Pricing for Outstation Students• Modern Well-Appointed Classrooms• Strategic Location (Near Asia Jaya LRT Station

and PJ Public Transport Hub)• Online & O�line Communication Support• Social Media Group Exchange• Connect to Career Advisor

Contact us for latest intake dates!

FREE 3 Months Unlimited Access to LinkedIn Learning (more than 15,000 videos)FREE Access to BAC Learn portal & BAC’s HST Talks/ Seminars / WebinarsFREE Google Certification Guidance (worth RM 2,600)FREE Learning Materials & NotesExclusive One Year Membership to DMI InsightsExclusive One Year Access to DMI Portal & Tool Support ServicesEnjoy RM1,000 Rebate on Veritas MBA

THE NATION'S MOST IMPACTFUL

EDUCATION GROUP

JOIN US NOW!1-800-881-BAC(222)

BAC @ VSQPJ Campus

Opening in 2021!Menara BACPJ Campus

KL Campus

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VSQ @ PJ City Centre, B-2, G-Floor, Jalan Utara, Section 14, 46200 Petaling Jaya, Selangor, Malaysia.

DIGITAL MARKETING ACADEMY