Your Design is only Mostly Dead
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Transcript of Your Design is only Mostly Dead
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Your Design is only Mostly Dead
#PrDC
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1. Brief Silence of Agile review
2. Learn a little change
management theory
3. Practice the Design Studio
Approach
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The Science – A Review
EAT
SO_P
WASH
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The Science – A Review
“Blue”
“Orange”
“Grey”
“Pink”
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The Science – A Review
“This finding mirrors patterns found in previous research
(Coskun, Paulus, Brown, & Sherwood, 2000) and
suggests that brainstorming sessions might be optimal if a
group session follows an individual session.”- (from “Collaborative Fixation: Effects on others’ ideas on brainstorming”)
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The Science : A Review
Individual > Group for Generating
Ideas– Ironic Process Theory
– Cognitive Fixation
– Amygdala
– Group Think
– Priming
Group > Individual for
Processing/Expanding Ideas– Debate spurs new perspectives
– Yes, and
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The Science : A Review
Diverge Converge
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"Your design sucks because it isn't mine"
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“Your Brain at Work” by David Rock
Friend (toward response)
or
Foe (away response)
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“Your Brain at Work” by David Rock
“When you think of someone
as a foe … you also inhibit
yourself from considering his
ideas, even if they are right.” p. 165
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Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
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Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
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Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
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UX Design Studio
Create :: Pitch :: Critique
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Campground Reservation System
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Your Challenge
1. Improve your existing campground reservation
system so that:
a. The search experience includes the trusted
information people need so that they don’t look
elsewhere.
b. Reduce the number of people who leave before
reserving a site while also…
c. Reducing the average time it takes for someone to
reserve a site.
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Create :: 5 Minutes
–Just enough design to pitch your idea
–Gloss over details
–Aim for 6-8 boxes
–Quantity, not quality
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Pitch :: 3 Minutes
–How does your concept solve the
problem?
–How does your concept achieve the
goals?
–While someone else is pitching, you
aren’t allowed to talk
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Critique :: 2 Minutes
–Critique based on the problem &
goals
–Identify 2-3 ways it solves the
problems
• Not “What I liked”
–Identify 1-2 opportunities to improve
• Not “What I didn’t like”
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Repeat {Create :: Pitch :: Critique}
–Iterate on your ideas and the ideas of
those at your table
–Stealing is strongly encouraged.
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{X} Design Studio
Create :: Pitch :: Critique
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In Closing:
1. Diverge before you Converge
2. Working at change? Try SCARF.
3. Design slightly alive? Try the Design Studio.
@SRogalsky
Steve Rogalsky
Thanks!
Questions
?http://www.slideshare.net/SteveRogalsky/your-design-is-only-mostly-dead
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Credits
• Todd Zaki Warel describing the process on Vimeo
– http://vimeo.com/37861987
• Will Evans – the Design of Design Studio
– http://tlclabs.co/2013/10/designofdesignstudio/
• UX Design Studio - Instructions
– http://winnipegagilist.blogspot.ca/2011/03/team-ownership-through-ux-
design-studio.html
• Jabe Bloom – Speed Design Studio
– http://www.slideshare.net/cyetain/speed-design-studio-version46
• David Rock – Your Brain at Work
– http://www.your-brain-at-work.com/
• Kahenman – Thinking Fast and Slow
– http://www.amazon.ca/Thinking-Fast-Slow-Daniel-
Kahneman/dp/0385676530/ref=sr_1_1?ie=UTF8&qid=1396738083&sr=8-
1&keywords=thinking+fast+and+slow