Your Connection to the Travel Advisor Market · 2020-05-15 · 2 Page Spread $13,000 Outside Back...
Transcript of Your Connection to the Travel Advisor Market · 2020-05-15 · 2 Page Spread $13,000 Outside Back...
Your Connection to the Travel Advisor Market
83% of travel agency sales are
booked through an ASTA Agency
2
ASTA members have, on average, 31years of experience and include independent contractors, brick-and-mortar agencies, host agencies, consortia, travel management companies and online agencies.
ASTA’s 12,500+ members are domestic and international travel professionals from over 120 countries.
American Society of Travel Advisors is the leading global advocate for travel advisors, the travel industry and the traveling public.
The Most Desirable Audience
Stronger Together
Advocacy
Industry‐WideNetworking
Consumer Awareness
Industry Intelligence
Community
Education
Supplier Network
Business Tools
Marketing
Host Agencies& Consortia
3
ASTA Members Sell
Sales in the
BILLIONS
4
ASTA Legislative DayMarriott Metro Center, Washington, D.C. - February 3-4, 2020
ASTA Corporate Advisory Council ForumMarriott Metro Center, Washington, D.C. - February 5, 2020
ASTA Global ConventionWashington Hilton, Washington, D.C. I August 25 - 27, 2020Featuring the ASTA Small Business Day August 28
ASTA Premium Business SummitMarriott Marquis San Diego Marina, San Diego, CA I May 9 - 11, 2020
Connectin 2020
5
The best way to build lasting connections is through our in-person opportunities
2020 Events
ASTA Proud Partner Program
Proud Partners receive enhanced recognition, marketing and exclusive accessibility to data and information. The Proud Partner Program is customized for each partner level.
ASTA Proud Partners form the Proud Partner Committee (PPC). The committee plays a critical role in guiding the Association’s marketing of ASTA and its products to members, the larger advisor community and travelers.
The PPC’s goal is to support ASTA travel advisor members, provide industry education, and identify new and emerging markets of travelproducts to aid member travel agencies in the diversification of business mix.
IncreasedSupport
=IncreasedVisibility
6
ASTA Proud Partners are the association’s most supportive supplier partners.
SILVER$35,000 - $40,000
GOLD$40,000 - $55,000
PLATINUM$55,000 - $80,000
EMERALD$80,000 - $120,000
DIAMOND$120,000+
A seat on the Proud Partner Committee X X X X X
Logo recognition in EVERY issue of ASTA Travel Advisor magazine X X X X X
Logo recognition on ASTA.org Proud Partner webpage, linking to your company’s website X X X X X
Logo recognition on every page of ASTA.org X X X X X
Proud Partner floor decal at ASTA Global Convention Trade Show X X X X X
Logo recognition within the 60+ local ASTA Chapters, whenever possible X X X X X
Logo recognition on a large display at all ASTA annual events X X X X X
Logo recognition in EVERY issue of Travel Advisor Daily X X X X
Travel Advisor Daily Banner Ad (one week) X X X X
Logo recognition from main stage at all ASTA annual events X X X
ASTA Global Convention Trade Show Booth-Side-Break (for 50ppl) X X
ASTA Global Convention Education Session Intro (5 minutes speaking) X X
Webinar X
Thirty (30) sec. video shared from the main stage at ASTA Global Convention X
Proud Partner Program Packages
7
Connect with Your Target Market
Agency Members
>4,500Largest segment travel agencies
avg. 3+ employees sales of $5 mill –
$50 mill
Premium Agency Members
>150Largest/highest
producing agencies, annual sales of
$50 mill –$5 bill+
Small Business Network
>3,500Fastest growing
segment, hard to reach advisors, $250k- $5 mill
Board of Directors
16Reps. from large,
influential agencies, vast knowledge, elected by ASTA
members
view roster
Chapter Presidents Council
35-70Local chapters leaders, deliver
ASTA’s mission and message on the local
level
view roster
Corporate Advisory Council
45elite group/heads of the
largest travel agencies/TMC, consortia, franchise
organization, host agencies
view roster
Selecting your
Audience
8
Sponsorships of Governing Bodies*
Available only on these dates MEETING BREAKFAST LUNCH DINNER
ASTA Board of Directors
Feb 3, May 7,Aug 24, Nov 10-11 $5,500 $6,000 $7,500 $8,500
ASTA Chapter Presidents
Feb 3, May 6-7,Aug 24, Nov 9-12 $5,000 $7,500 $8,500 $9,500
ASTA Corporate Advisory Council
Feb 3, May 8, Aug 27 $5,500* $7,500 $7,000 $9,500
*All of these meetings are closed-door. Sponsorships include brand recognition and speaking time. Inclusions vary.
Groups of stakeholders who exercise
decision making power within
ASTA
9
Travel Advisor Magazine
2 Page Spread $13,000
Outside Back Cover $9,125
Inside Front Cover $8,125
Inside Back Cover $8,125
Full Page $6,500
Half Page $3,250
80,000+ ReadershipTravel Advisor is a quarterly publication reaching the most influential people in the travel industry. Over 26% of readers report annual sales of more than $4 million and nearly 55% of readers have sales in excess of $2 million. High pass-along rate!
Featured segments; Travel Talks, Industry Insights; Stay, Sky, Sail, Departures.
2019 Ad Deadlines:
Be Partof the
Conversation
10
Banner Ad’s (Per Week)Standard PlacementPremium PlacementLeaderboard
$2,600$3,000 $4,000
Featured ContentStandard, 150 WordsWith Box Ad
$3,500$4,500
Travel Advisor Daily80,000+ Subscribers17+% average Open Rate Travel Advisor Daily is distributed five days a week to over 80,000+ travel professionals and over 10,500 ASTA members around the globe.
11
ConnectDaily
Your Communication Plan
DIGITAL ADVERTISING
ASTA.org Box Ad $3,500ASTA.org= 70,000+ unique visitors per month, each visiting an average of 40 pages per visit! Enjoy one month of exposure.
CUSTOM EMAIL BROADCASTS
All Members $6,500
Premium Members $4,500
Targeted Segment $2,600
Member Advantage Program
Promote your exclusive offers, discounts and bonus commissions to ASTA advisor members. $799 annually
Cross Channel Branding
Opportunities
12
TravelSense.orgASTA’s Consumer Facing Website
Bringing Buyers and Sellers Together
Box Ad $3,000
Travelsense.org Destination Article $2,000
TravelSense.org is ASTA’s consumer-oriented travel website dedicated to helping people live out their dreams of traveling. TravelSense offers travelers practical and fun tips, information on where to go and ideas for traveling. Most importantly, TravelSense helps travelers locate reputable, ASTA travel advisors and request travel planning assistance.
Over 700,000 consumers, in the process of buying travel, connect with ASTA members annually through TravelSense.org.
13
guest824582: Good Afternoon Judy, I’m interested in booking a trip to Tuscany. Do you have experience in that area?
Education
ASTA Training Center Hosted Course $5,000ASTA’s Training Center is the hub for all our educational courses and products. Host your education course in this Center for one year.
Webinar Introduction $1,500Only have 5 minutes of content to share? No problem! Sponsor an introduction slot in supporting an ASTA educational webinar.
Educational Webinar $3,200Educate ASTA Advisors virtually by hosting a live educational session in our webinar program.
ASTA Webinars…• Are promoted to ASTA’s audience of 85,000+ travel professionals through email
broadcasts, Travel Advisor Daily and social media networks.• Are posted on ASTA.org for a minimum of one year, resulting in hundreds of additional
views. 84% of webinar viewers opt for the replay over live viewing.• Receive 9% more attendance than the industry average.
Educate onYOUR
Product or Destination
14
Custom Research
15
• Survey Distribution to 10,000 Members
• Summary Report• Initial
Recommendations
All Research Packages Include a Kick-off call with ASTA
• Survey Creation (10 questions)
• Distribution to 10,000 Members
• Summary Report• Initial
Recommendations
• 90-Minute Virtual Focus Group with Travel Advisors
• Summary Report• Initial
Recommendations
• Survey Creation(25 questions)
• Distribution to Members and/or consumers
• Summary Report• Initial
Recommendations
16
ASTA Global Convention
THE Industry Event For Travel Advisors
Washington Hilton Washington, D.C.August 25-27, 2020
Featuring ASTA SmallBusiness Network Day
August 28
1,100+ Attendees90%91%94%
Of attendees rate the trade show as excellent/great
of exhibitors are likely to recommend this event to their peers and colleagues
of exhibitors feel the Convention provides qualified buyers
86%make
purchasing decisions for
their company
87%are more likely to do business with a sponsor
because or their presence at the
show
25%have no
affiliation with a host/
consortium and hard to
reach
17
By the Numbers
Global Convention 2020Washington, D.C. I August 25-28
Global Convention 2020Washington, D.C. I August 25-28
• All Options Include an Online Directory Listing with Logo & 1:1 Appointment System• Additional Badges can be purchased for $399 each
• You must be an ASTA Member to exhibit. If you are not an active member, a membership fee of $899 will automatically be added to your exhibit fee and you will be enrolled in an ASTA Supplier Membership for one year.
QUAD KIOSK$15,000
Includes:• Premier Placement on
Trade Show Floor
• 13.1’ x 6.5’ exhibit space
• Round kiosk unit with ARTWORK & CARPET INCLUDED.
• 8 Badges
DOUBLE KIOSK$7,200
Includes:• Premier Placement on
Trade Show Floor
• 13.1' x 3.3’ Structure & 2 Counters w/ Logos
• 4 Badges
• Add back wall graphics for $1,260
KIOSK$3,600
Includes:• Premier Placement on
Trade Show Floor
• 6.6' x 3.3’ Structure & Counter w/ Logo
• 2 Badges
• Add back wall graphics for $630
BOOTH$3,600
Includes:• 10’ x 8’ Pipe/Drape
Booth, 6’ Table, 2 Chairs, Wastebasket, ID Sign
• 2 Badges
• Custom graphics start at $2,000
• Corner Booths = $1,000 Surcharge
Exhibitor Pricing
TRADE SHOW HOURS•August 25, 7:30-9:30 PM•August 26, 1:00-3:15 PM•August 27, 1:00-3:00 PM
Small Private Lounge - $10,000
Includes: 5 Exhibitor Badges, Lounge Furniture, Private 500 sq ft Room, Online Directory Listing with
Logo & 1:1 Appointment System
Includes: 10 Exhibitor Badges, Lounge Furniture, Private 1,000 sq ft Room, Online Directory Listing with
Logo & 1:1 Appointment System
Large Private Lounge - $20,000
Hospitality Suites Global Convention 2020Washington, D.C. I August 25-28
These unique lounge spaces are located in private rooms directly off the trade show. Use this space to network and entertain advisors in an intimate setting.
Savory Snack Break - $2,500Complete with assorted mustards and unique salts, these soft, twisted pretzels hit the spot…and carbs don’t count on the trade show floor!
Drink Your Fruits and Vegetables - $3,000Whoever said that healthy can’t taste great never drank these smoothies!
Everything but the Ice Cream Truck - $3,000Cool off with assorted milkshakes and frozen fruit bars.
Caught w/ Your Hand in the Cookie Jar! - $2,500Novelty meets nostalgia with these homemade, assorted cookies…self-control not included.
Champagne Campaign - $4,000Cheers to ASTA Global Convention! Share a toast and some bubbles with trade show attendees.
Trade Show Add-Ons
20
Hosted Buyer Program - $599 Speed networking appointment session (Aug 25) with select travel advisors
Cool Treats & Hot Leads
EDUCATION INVESTMENT INCLUDES
Breakfast Session $11,00045 mins education and breakfast. Must provide one (1) raffle prize to be promoted prior to the event and given away during the session. Sponsorship includes breakfast for all attendees, two additional Convention badges.
Lunch & Learn Session
$14,00060 mins education and lunch. Must provide one (1) raffle prize to be promoted prior to the event and given away during the session. Sponsorship includes lunch for all attendees, two additional Convention badges and one (1) email to all delegates (pre or post event, based on availability).
Education Session Intro Spot $4,500 Present for 5 minutes at the beginning of an ASTA Education Session and
introduce the speaker.
SPEAKING INVESTMENT
General Session Sponsorship (1 avail., 7 min speaking & branding) $28,500
Exclusive General Session Sponsorship(1 avail., 15 min speaking & branding) $60,500
General Session Speaking (5 avail., 4 min speaking) $16,500
Suite of Opportunities
21
RECEPTION INVESTMENT INCLUDES
All Delegate Welcome Reception Aug 25 $35,000 Online and on-site branding, Five (5) minutes to welcome the
group
All Delegate Refreshment Break $13,500 Announcement from the stage & a delegate bag insert!
Independent Advisor Reception Aug 24 $8,000
Host all Independent Advisors for a reception celebrating them!
Verified Travel Advisor (VTA) Reception Aug 24 $6,000
Host all VTA graduates to congratulate them on their achievement!
Young ProfessionalsSociety (YPS) ReceptionAug 24
$5,000Bring YPS members together to connect and mingle with their peers.
Suite of Opportunities continued
RECOGNITION INVESTMENT
ASTA Service Recognition Award $15,500
ASTA Travel Advisor of the Year Award $15,500
22
Branding Opportunities
INVESTMENT INCLUDES
Welcome Lounge $20,000 Includes custom branding on Terrace Level
Column Wraps $7,500 Includes 4 wraps on Terrace Level
Elevator Clings $6,000 Includes 4 clings on Lobby & Terrace Levels
Revolving Door $6,000 Includes 3 door clings on Terrace Level
Floor Clings $5,000 Includes 3 floor clings on Terrace Level
23
Branding Opportunities continued
INVESTMENT INCLUDES
Official Mobile App $8,500 Logo recognition online and on-site, four custom Mobile App push notifications
Commercial & Bag Insert $5,500
Sixty (60) Second video shown from the main stage during General Session and the ability to include one item in all delegate bags.
Badge Lanyards $3,000 Sponsor is responsible for the cost of production and delivery of lanyards to the host hotel. Lanyard MUST include the ASTA logo.
Delegate Bags $3,000Sponsor is responsible for the cost of production and delivery of bags to the host hotel. Bag MUST include the ASTA logo. Sponsor may include one insert.
Delegate Bag Insert $1,000 Sponsor is responsible for the cost of production and delivery on inserts to the host hotel
Attendee Email Broadcast $2,500 Pre or Post, Based on availability
24
INVESTMENT INCLUDES
Premium Member Lunch Speaker Sponsorship Aug 26 $15,000
Three minutes speaking time and introduce the key note speaker. Logo recognition online and at event
Premium Member Reception Champagne Arrival Aug 25
$12,500Champagne arrival with custom, logo napkins. Two representatives to attend the event. Logo recognition on event website
Premium Member Reception Aug 25 $10,500
Connect and socialize with this exclusive group of advisors and leaders. Complete with Tworepresentative, Logo recognition online and at event
Premium Member Lunch Aug 26 $6,500 One representative to attend lunch and network with
attendees. Logo recognition online and at event
A Premium Experience
25
ASTA Advocacy Dinner
26
August 26
ASTA’s annual black-tie gala celebrating ASTA's influence in shaping the policies affecting the retail travel business. ASTA’s Advocacy Dinner Spotlights our members’ role in the legislative process and invites attendees to socialize and network with like-minded travel professionals.
• Dinner Sponsorship - $17,500
• Champagne Toast - $14,500
• Entertainment Sponsorship - $14,500
• Premiere Table Sponsorship - $8,500Only 6 available!
• Bar Sponsorship - $12,500Includes 2 Branded 6’ Bar & 3 Branded Acrylic High Tops
• Table Sponsorship - $7,000
ASTA Small Business Network Day
27
August 28
SBN Round Tables - $2,400Includes: Round table participation and badges for your AGC booth staff to attend all SBN Day functions and receptions including Welcome Reception on Aug 27 at Washington Nationals Game!
Additional Opportunities:
• Education Session - $10,000 SOLD OUTHost the entire audience for a 25-minute education session
• Attendee Amenity - $2,000Provide a flyer, gift or item for all attendees
• SBN Attendee Email - $1,500Share your message before or after the event with a targeted email
• General Session Commercial - $2,500Share a sixty second video from the main stage
• Reception - $30,000Receive recognition as an official AGC sponsor and speak for 5 minutes at the reception
Independent advisors are ASTA’s
FASTEST GROWING segment of
membership. Participating in ASTA
Small Business Network Day will
give you the opportunity to
promote your company to this
hard to reach segment of the
advisor community!
• Breakfast Sponsorship - $20,000 SOLD OUTReceive recognition as an official AGC sponsor and host the group for an educational breakfast which includes 45-minutes of presentation time.
• Lunch & Learn - $25,000 SOLD OUTReceive recognition as an official AGC sponsor and host the group for a lunch & learn which includes 60-minutes of presentation time
• Refreshment Break - $8,500Host a refreshment break for all attendees.
ASTA Premium Business Summit
28
Marriott MarquisSan Diego Marina
San Diego, CANov 9-11, 2020
ASTA Premium Business SummitConnect with Premium Business Summit Attendees with these sponsorships
PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT
Evening Event Host Sponsorship $35,000
Welcome Reception $20,500
Networking Lunch $27,000
Networking Breakfast $13,000
Refreshment Break, 30 SecondCommercial & Seat Drop $10,000
Transportation Sponsorship $10,000
Wi-Fi or Charging Station Sponsorship $8,000
30 Second Commercial & EmailBroadcast $5,500
Badge Lanyards $3,000
PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT
Presenter (8 min speaking) $16,500
Supporter $11,500
PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT
Evening Event Sponsorship $3,750
29
ASTA Destination Expo & Educational Journeys
Connect with Bob Duglin to learn how you can increase awareness and drive U.S. consumers to your destination.
Bob DuglinVice President,
International Membership & Expansion
[email protected]: 703.739.6829
Looking to Increase Tourism to Your Destination?
Drive Consumers to
YOUR Destination!
30
Contact Us
ASTA’s Business Development
Team
31
Sarah LittleDirector, Business [email protected] 703.739.6857
Kelly BigelVice President, Business [email protected] 703.739.6887
Kara KurutzCoordinator, Business [email protected] 703-739-6870