www.bricsonbrics.org

Your compass in business world opportunities

Four countries, four business schools – one program

When and Where:

hoW to apply?

Contact informationBrazilFundação Dom Cabral (FDC)Roberta Campana,Executive Education Program Managerroberta.campana@fdc.org.br+55 31 3589 7300

russiaMoscow School of Management - SKOLKOVO Lola Rakhimi, Executive Education Program ManagerLola_Rakhimi@skolkovo.ru+7 926 214 8344

IndiaIndian Institute of Management Ahmedabad (IIMA)Program Manager mdp@iimahd.ernet.in, mdpmngr@iimahd.ernet.inVastrapur, Ahmadabad – 380 015+91 79 6632 4071-7/6544 9057

China Cheung Kong Graduate School of Business (CKGSB)Jorge ChoyDirector of Business Developmentjorge.choy@ckgsb.edu.cn+86 137 8890 4152 (Beijing),+1 (646) 627 7731 (New York),+44 207 104 2380 (London)

To apply for admission to the program visit www.bricsonbrics.org

For general enquiries, please send an email to contact@bricsonbrics.org

location:Brazil – São PauloIndia – AhmedabadRussia – MoscowChina – Beijing

dates:December 2–6, 2013February 17–21, 2014April 7–11, 2014June 2–6, 2014

“The BRIC on BRICs Program is a solid opportunity to revise and expand our own horizons, as we get to know and compare the economies of Brazil, Russia, India and China. They are really different, but with a lot of common features, such as the strategic effort to accelerate economic development, combining it with social inclusion and a new model of environmental management. We had contact with many different experiences and visions, from which, for sure, will emerge a new development model."

Windson Vieira pazDirector for Quality,Fiat/Chrysler Latin America

Format: International modules, lectures, case studies, workshops, discussions, visits to companies and households.

duratIon: 4 modules, 5 days each.

numBer oF partICIpants: 30–35 persons from different countries.

partICIpants: Business Owners; CEOs; Directors of Strategy, Investment and International Business; Investors; Government Officials interested in understanding the BRIC economies and business environments.

The BRIC countries are among the most important drivers for growth in the global economy. The expansion of their consumer markets and the rise of multinational companies coming from BRICs guarantee that BRICs will remain the center of attraction for companies facing international markets.

However, success in BRIC markets depends on the understanding of business specifics in these countries, knowledge of business environments, and readiness to work under challenging and fast-changing conditions. The potential and opportunities are immense, but success is mainly dependent on the solutions to the following questions:

— How do we adapt global business models to compete successfully in BRIC countries?

— How does one access valuable talent in BRIC countries?

— What are the best ways to build local partnerships and how to benefit from them?

— What are the competitive threats coming from the so-called emerging giants (like Huawei and Haier from China, Tata Group from India, Vale from Brazil, Lukoil from Russia, etc.) and how your company can deal with them?

— What is the role of the governments in these countries and how can companies work effectively with the authorities?

— What is the role of state-owned enterprises and public sector units? Is it going to change in future?

— What has contributed to the outstanding success of some industries in the BRIC countries, such as extractive industries, manufacturing and IT services?

The BRICs on BRICs program provides participants with the knowledge, skills, and insights into successful investment and operation models in the BRIC countries. The program addresses both the macro perspectives of each of the BRIC economies and micro-level details of operational excellence in those countries.

Why BRICs on BRICs?

The BRIC on BRICs Program is an unique program, developed by four business education leaders: Fundação Dom Cabral (FDC, Brasil), Moscow School of Management SKOLKOVO (Russia) Indian Institute of Management Ahmedabad (IIMA, India) и Cheung Kong Graduate School of Business (CKGSB, China). The program allows participants to learn specific features of economies and business cultures in Brazil, Russia, India and China. It will also provide an opportunity to establish business connections with partners in these countries. The program consists of 4 modules, each of them run in one of BRIC countries.

Key taKeaWays From the program:

By attending the program, participants will be able to position their companies for a profitable growth. They will be able to:

— Make more informed decisions to take advantage of the market and value chain opportunities in each of the BRIC countries;

— Leverage opportunities presented by the rise of BRIC countries for developing their company’s global strategy;

— Understand how to adapt global business models to compete successfully in BRIC countries;

— Analyze and take advantage of the differences in management practices in each of the BRIC countries;

— Build networks with key influencers in the government and the private sector within each of the four countries, as well as with their peers in the program;

— Contrast and combine investment opportunities across the four BRIC countries;

— Participants will become alumni of the four leading business schools of the BRIC countries.

Who should attend:

— Business owners;

— Company CEO’s;

— Strategy, Investments and International Business Development Directors;

— Potential investors;

— Government officials interested in understanding the BRIC economies and business environments.

“The BRICs on BRICs Program was a real eye opener into the development of business in BRIC countries. The program provided unparalleled insights into the impact of history and culture on the business environment in each country. Each country offers huge opportunities within its unique business environment. Besides the access to relevant information about each country, the program presented the opportunity to discuss real business issues with exceptional local faculty as well as senior executives who have led business in these countries for many years. Overall this course helped me to critically analyze my operations in specific BRIC countries and immediately influence our business with relevant tactics and strategies."

mel parkerVice President and General Manager (Consumer, Small Office and Member Loyalty), North America Dell

pedagogy

The program pedagogy is based mainly on experiential learning, including:

— Lectures with faculty from the four partner schools, who have a deep understanding of the local environment;

— Testimonials and panels with both local and foreign executives who work in the country;

— Business meetings give an opportunity to network and to establish business connections with potential partners and investors in these countries;

— Household and company visits allow participants to be in touch with the real life of people and companies in each country;

— Cultural visits and activities help to understand the foundations of each society.

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“

The BRICs on BRICs program was indeed a valuable experience of intercultural and managerial expertise exchange on economy, business mentality, prospects and opportunities of growth across the worlds' most important emerging markets. It was a good idea to combine various aspects of doing business with interviews, site visits, interactive exercises just in several modules convenient to fit the normally tight executives' schedules. In many respects, it is on par with a mini MBA course. Establishing networks across industries and countries and going into the details of local business environment are essential benefits of the program. Collaboration of the leading business schools from each of the four BRIC countries particularly led to incredibly fruitful results.”

nikita mazein, Vice President for International Business Development OJSC Atomenergomash Rosatom Group Company

The BRICs on BRICs program was a great leap in my actual knowledge on emerging economies. We had a complete panorama of each country and of the group of countries. The horizontal approach has allowed me to understand the economy, the culture, the management style and the historical process of the countries. The in-depth vertical approach has allowed me to understand the most important challenges in the business environment. Additionally, we made visits to both "companies and households" that helped in drawing a complete picture of each society. I highly recommend this program, which has made a difference in my career and my contribution to Petrobras.”

gilberto ribeiro de Carvalho, Strategic Planning Manager Petrobras

“My company is an export-oriented business with partners in BRICS countries (Brazil, Russia, India, China and South Africa). In the course of the BRICS on BRICS program, brilliant faculty of top business schools of these countries gave us insights into political aspects, economy, and culture of each country and, which is of particular importance, the local business environment. We were offered comprehensive information and enjoyed the opportunity to make familiarization trips, which allowed me to gain systemic and good knowledge of realities in BRIC countries and filled me with confidence for expanding my business in these countries.”

ms Wu Junhua, CEO,Shenzhen Justtide Tech Co., Ltd.

Course Content and Structure

a typICal program module

Time Monday Tuesday Wednesday Thursday Friday

Key topic of the day

Overview of the country

Population and social development

Markets Industries and strategies

Analysis of country specifics

First part of the day

Module introduction General information about the country Overview of the country’s economy

Country’s history and culture: how they shape people’s behavior

Country’s market analysis

Consumer behavior: emergence of the middle class

The most competitive industries and investment opportunities

Executive panel: key success factors for operating in the country

Analysis of country specifics

Lunch

Second partof the day

Overview ofthe country’seconomy,country’scompetitiveness: challenges and pre-requisites for development of the country

Challenges relating to leadership and talent management in the country

Consumer understanding: visiting families/ households or local entities

Visiting a company

Challenges for growth: presentation of an invited government official

Managing a business in this country: discussion with foreign leaders

Summarizing –Consumer understanding

Establishing contacts to local business

Evening Module opening. Evening cocktail

Cultural activity

Free time Module closing. Gala dinner

Academic part Site visit

Expertice Evening event

Each of the four modules is dedicated to one BRIC country and comprises a three-way analysis, viz.:

IndustrIes and strategIes: most competitive industries in each country and their environments; the industries where there are good opportunities for foreign investments; and the strategies to operate or compete in those industries

nature oF marKets: consumer behavior with a focus on the emerging middle classes country’s

Culture and hIstory: their impact on social behavior and business approaches.

The modules have the same basic curriculum to enable the participants to compare and synthesize their experiences across the countries.

Business schools and Faculty

The four business schools are the leaders in business education not only in their home countries but also in the region. Their reputation and connections in the business, social, and political circles ensure consistent high quality of the program.

Fundação dom CaBral (FdC), BrazIl Fundação Dom Cabral (FDC) is an autonomous, non-profit institution of Brazil. Created in 1976, over the past seven years, FDC has been ranked among the best business schools in the world by the Financial Times Executive Education ranking. Accreditations by EQUIS and AMBA also attest to the high quality of FDC programs. The educational solutions offered by FDC include corporate and open-enrollment programs, customized programs and executive MBA. In Brazil, FDC has its main campus in Belo Horizonte and offices and educational facilities in São Paulo and Rio de Janeiro.

Faculty director and professor of the module:

program director prof antonio BatistaDean for Executive Education at Fundação Dom Cabral (FDC)

academic directorsprof aldemir drummondProfessor of Strategy and OrganizationsDirector of the Center for Strategy and Emerging Economies at FDCPhD, Judge Business School, Cambridge University

IndIan InstItute oF management ahmedaBad (IIma), IndIa Indian Institute of Management Ahmedabad (IIMA) is an autonomous organization, which was set up by the Government of India in collaboration with the Government of Gujarat and the Indian industry in 1961. IIMA’s vision is to be a global institution that influences managerial and administrative practices by creating new frontiers of knowledge and developing entrepreneurial and socially sensitive leader-managers committed to excellence and ethical standards.In the Asia-Pacific region, IIMA has been repeatedly ranked among the top five business schools. In global rankings, it has consistently found itself among the top 100 business schools. In 2008, IIMA became the first business school in India to receive the EQUIS accreditation which has subsequently been renewed in 2012.

Faculty director and professor of the module:

prof tathagata BandyopadhyayProfessor, IIM AhmedabadPhD, University of Calcutta

prof ajay pandeyDirector in ChargeIndian Institute of Management Ahmedabad (IIMA)

Cheung Kong graduate sChool oF BusIness (CKgsB), ChIna Cheung Kong Graduate School of Business (CKGSB) is China's first independent, faculty-governed, not-for-profit business school. Founded in Beijing in 2002, CKGSB has soon grown to become a global business school with satellite campuses in Shanghai and Shenzhen and a network of overseas offices in Hong Kong, New York and London. Through its innovative educational programs, CKGSB is fostering the next generation of socially responsible business leaders. The school's emphasis on research and knowledge creation has opened a unique bridge between the East and the West. Faculty research insights, though international in nature, address mostly the growing influence of China and emerging markets.

Faculty director and professor of the module:

prof Jack ChenProfessor in MarketingCheung Kong Graduate School of Business (CKGSB)

mosCoW sChool oF management sKolKoVo, russIa The Moscow School of Management SKOLKOVO is a new-generation business school established by lead Russian and international business leaders. SKOLKOVO’s features are entrepreneurial leadership, the focus on emerging markets, and innovative approaches to education methods with an emphasis on hands-on knowledge. Leading professors, experts from globally known business schools and expert practitioners are invited to teach at SKOLKOVO. To its customers, SKOLKOVO offers a wide line of products ranging from short-term programs and strategic sessions to customized multi-modular integrated programs. Also, the School accommodates a number of research centers that specialize in the issues of power industry and educational system development, as well as BRIC development prospects.

Faculty director and professor of the module:

prof elizabeth sadovaAcademic Director of Executive Education ProgramMoscow School of Management SKOLKOVO