Your company &the “social stuff”

Entry level

agenda‣ intro

‣ context

‣ web 2.0

‣ history & statistics

‣ enterprise 2.0

‣ you 2.0

‣ small challenges

intro

@theafterhttp://davidhachez.com/

me, myself & i

golden rule

platinum rule

context

evolution of mankind

evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006

comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006

the shift

time & space

networksSingapore blogosphere 2008

encoding

search

contribute

from

to

media habits change

people + web 2.0=

social media

web 1.0

web 2.0

stats & insights

www.google.com/adplanner

www.google.com/insights/search/

trends.google.com/trends

www.facebook.com/insights/

cim.be/fr/internet/trafic/résultats/public

TNS digital life

theconversationprism.com

theconversationprism.com

enterprise 2.0

elliance.com

build a social website

elliance.com

benefits?

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

McKinsey, 2009

you 2.0

about you

‣ do you use the net? eMail, Surf?

‣ do you (or your company) have a website / blog?

‣ do you have a mobile phone?

‣ can you name 5 Social Networks?

‣ why do you want to use them?

http://jasonchenoweth1.blogspot.com

‣ google.com

‣ linkedin.com

‣ facebook.com

‣ twitter.com

‣ delicious.com

‣ netvibes.com

‣ slideshare.net

conclusion

in the end

‣ nothing changes

‣ everything changes

http://darmano.typepad.com/

‣ you can

‣ try, try, try

‣ share : in + out

‣ know why you do what you do

‣ ask for more...

1

Innovation timeline 1900-2050

AutomobileSafety razorTape recorder

Tabloid newspaper

Aeroplane

Hydrofoil

Vacuum cleanerCornflakes

E=MC2Cubism

Traffic lightsAssembly lines

HelicopterPlastics

BraSonar

Transatlantic flight

Band-Aid

VegemiteSpindryer

TelevisionLego

Quartz crystal clock

Jet Engine

Nylon

Chocolate chip biscuits

Sliced bread

Parking metersPenicillin

Fluorescent lightingInstant coffee

Hearing aid

Cats eyesRadar

Aqualung

Electronic computerNuclear fission

Photocopier

Microwave ovenVelcro

Ballpoint pen

Atom bomb

Frisbee

Tupperware

Credit card

Polaroid cameraColour TV

Silly puttyMr Potato head

Nuclear power

Radial tyres

Superglue

The Pill

DNA

Jet airliner

Plate tectonics

Liquid paperSilicon chip

Computer mouseCarbon dating

SatellitesLaser

Hovercraft

Barbie

Acrylic paint

Cassette tape

Jacuzzi

Microprocessor

Cat scanner

Heart transplant

Artificial heartBarcodes

ATMAstroturf

Space station

IVF

Word processorPongVCR

Internet

Video game console

Moon landing

Dot matrix printer

Artificial printerFloppy disc

Pocket calculator

Liposuction

Kevlar

Walkman

Laser printer

Email

Fax machineHome computingGore-tex

Magnetic resonance imaging

Test tube baby

Compact disc

Space shuttle

Hepatitis B vaccine

Cellular phone

VisiCalc

IBM PCMS-DOS

Post-It note

Starbucks

Apple LisaApple MacintoshCD-ROM

3-D gaming

Hybrid car

Self-cleaning windowsVirtual keyboard

Fuel cell bikeBirth control patch

Artificial liverViagra

Web-TV

Pentium processor

World Wide WebHTMLHD-TVDVD

Prozac

Disposable contact lens

Camcorder

Disposable camera

Synthetic skin

GPS

Goggle

SkypeYoutube

Flickr

Fast Company magazineWired magazine

YahooAmazon

AOL

Sleep hotels

Wearable computers

Intelligent cosmetics

Soft baths

GPS clothing

Robotic surgery

Road reservation system

Artificial eyes

Dream machines

E-newspapers (e-ink)

150GB memory stick

DNA computer

Virtual protest marches

Just in time shopping

Robotic soldiersHydrogen fuel stations

Virtual reality windowsDigital mirrors

Synthetic bacteria

Plastic bones

Nanobotic toothpaste

Individual pollution credits

Memory enhancement in humans

Space factories Space mining

Single global currencyVideo wallpaper

Gene based diets

VR enhancing drugs

Offshore prisonsPrison countries

Fuel cell phones

Nano pills

3D printers

Man on Mars

Artificial brain

Brain transplants

Web 4.0Compulsory biometric ID

Self-driving cars

Robotic insects

Global ID card

Human memory downloads

Global voting

Global flat tax system

Self-cleaning houses

2007 205019501900

Disposable phones

Reputation trading

Sleep surrogates

Gravity tube

Face recognition doors

Sintered Armorgel

Rounjin Z-0001

Smart bullet

Granton motor

Helio-Berylliumebay

Netscape

MySpace

www.nowandnext.com

Mindwipes

Helio-Beryllium

Robotic pest control

Skyshield

Joymakers

Accelerated schooling

Scramble suit

Neuronic whip

Granton motorRandominoes

Homorium

Robocops

Disintegrator

Labots

Short-wave scapel

Child-care robots

Dustmotes

Localizers

Space tugs

Oceanic thermal converter

Mandroids

Spray on surgical gloves

Needlecasting

e-suit

Napcaps

Stress control clothing

Warp drive

Sleep surrogates

Reputation trading

Quiet paint

Invisibility cloak

3D fax

Nano drinks

Self-repairing roads

Sensory Internet

Moon village

Truth sensors

Space ladder

Smart baths

Silent villages

Virtual holidays

Baby exchanges

Alien detectors

DNA Scrambler

Invisi-spray

Replicators

Brain switchers

thank you