Your businesses• Olena, Bottega Gallery• Halyna, Obolon• Olena, Roshen Confection• Halyna, TAK Ltd• Aline, Monpasie• Victoria, Nova Linia• Natalie, Villabajo• Byka, Repriza Café• Olga, Shylenko• Ludmilla, Filin café• Alexander, Wizz Air• Nelia, Mafia restaurant

Writing your local business story

• Find your focus: What is most interesting?• Collect information that supports the focus• Develop a plan to write the story• Write the story: 500 words (two pages)

• Or, do a 2-3 minute TV segment (Please, in English)

MicrosoftWeaknesses Strengths Low search engine market share Strong brand image Low investors’ confidence

Focus on research and development Robust balance sheet Threats

Opportunities Intense competition Search alliance with Yahoo! Patent

lawsuits Increasing adoption of cloud computing services Threat of

piracy Positive outlook for worldwide IT spending

Strengths

Strong brand

Focus on research and development

Robust balance sheet

Weaknesses

Low search engine market share

Low investors’ confidence

Opportunities

Search alliance with Yahoo!

Increasing adoption of cloud computing services

Positive outlook for worldwide IT spending

Threats

Patent lawsuits

Intense competition

Piracy

Swot source: Datamonitor

Yahoo!Strengths

Contribution from fee based revenue sources

Wide product portfolio

Weaknesses

Lack of innovative products resulting in fading brand image

Declining international revenues

Opportunities

Growing mobile advertising market

New technologies Strategic acquisitions

Threats

Intense competition

NokiaStrengths

Strong brand image

Significant market position

Weaknesses

Weak high end products

Weak presence in the US portfolio

Opportunities

Launch of new services Alliances and partnerships Strategic acquisitions Demand for 3G and high bandwidth infrastructure

Threats

Intense competition

Exchange rate fluctuations

Another way to evaluate a business

Michael Porter’s Five Forces:

Ease of entry into the businessThe power of suppliersThe power of buyersThe power of competitorsThe threat of substitute products

Financial analysis

• Our friend the Income StatementRevenue, costs, profit. Profit margin

(%)• Another friend, the Balance Sheet

Assets and debt

Balance sheet

What a company has. Where the company got it.

Balance Sheet

Assets Liabilities and Equity

Short-term assets Short-term debtLong-term assets Long-term debt

Equity Investors’ money Retained profit

Balance sheet equation

Assets = Liabilities + Equity

Microsoft

Assets Liabilities and Equity

Short-term assets: $55,676,000 Short-term debt: $26,147,000Long-term assets: $30,437 Long-term debt: $13,791Total assets: $86,113,000 Total debt: $39,938,000 Equity: $46,175,000

L + E = $86,113,000

Numbers are in thousands: add 000’s

Financial performance

Assets – Liabilities = Equity

Profit/ Equity (ROE) The rate of return on invested capital.

Your sectors

Name the leading companiesGive a sense of size of the industry and the

companies.Name the leading peopleDescribe the health or performance of the

sector.Identify the major challenges of the sector, or

the companies.

Emerald City

• http://www.vozdvizhenka.com.ua/

Corporate information -- US

Securities and Exchange Commission

http://www.sec.gov/edgar.shtml