Do your systems talk business?

RFID in the Real World – Adoption, Benefits and TrendsDelivering real-time visibility into your business…

Burley KawasakiDirector Product ManagementMicrosoft

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RFID Reached Its Tipping Point—And No One Noticed

For too long, the fortunes of RFID and the Wal-Mart supplier mandate have been inextricably linked. At

the recent Microsoft RFID Solution Days event, though, nary a word was mentioned about the retail giant. In fact, listening to the audience of almost 300

technology vendors and end users discuss their projects, products, and services, it became apparent

the industry has weaned itself away from its dependency on Wal-Mart, and grew in other

directions. For RFID technology adoption, this is its tipping point.

John Fontanella – AMR Research

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How is RFID being used?

Reduce errors in health care service deliveryReduce loss due to lost baggageImprove maintenance and repair of assetsTrack IT assets to avoid loss of PI of customers

Avoid counterfeit passes/chipsImprove customer loyalty programsReduce labor costs in resorts with self serviceConsolidating payment processing

Hospitality

Health CareAirline, Banks

Oil & Gas

Reduce inventoryReduce cost and time in shipping and receivingImprove order accuracyTraceability for product recalls

ManufacturingSupply Chain

RetailReduce out of stocks with inventory visibilityReduce loss due to TheftReduce Product Swaps/Brand AuthenticationImproved promotional execution

BizTalk RFID Deployments•Supply Chain: Tracking Pallets across supply chainIGPS, CHEP, Europool •Manufacturing: Automating Goods receipt process, RTI Tracking, Trailer tracking Continental AG, DCC •Tracking IT and Data Center assetsWell Fargo, Bank of America

•Tracking fish, wine across supply chain, Sushi platesTehko, Wine Track, Blue C Sushi

•Oil & Gas: MRO SCORE•Retail: Inventory tracking in store, Product SwapsAmerican Apparel, Rite Care

•Postal/Logistics: Document TrackingSure Reach•Supply Chain: Visibility in manufacturing process for DOD & BoeingKilldeer Mountain Manufacturing

•Hospitality: Customer Experience, Payment Processing and access controlOutrigger Resorts, Vail Resorts

•Airline: Baggage tracking Major airline alliance

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Realizing the ROI on RFID Key Drivers:

Scope of the required tagging level

Economics of tag cost relative to item value

Position and relationship in the supply chain

Volume of products tagged

Degree of systems integration

Forrester, July 2008 “The ROI Of RFID For Supply Chain Visibility”

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Visual Studio & .NET“Oslo” -

ModelingPartners

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Future Application Architecture Trends

‘Cloud Application’

On-Premise Application On-Device Application

Mobile DevicesInnovative

Experiences

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BizTalk RFID Goal - Enable Widespread Adoption!!! Make RFID Simple Reduce time to build RFID

solutions Reduce deployment time Leverage existing investments in

systems Lower Total Cost of Ownership

(TCO)

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Thank You!

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Q&A