Your Brand Is More Than Just A Logo

01Your Brand is More Than Just a Logo... | www.meltdesign.co.uk

Y O U R B R A N D

Your free, effective design guide by Melt Creative

IS MORE THAN ‘JUST A LOGO’...

Your Brand is More Than Just a Logo... | www.meltdesign.co.uk

http://www.meltdesign.co.uk



Your Brand is More Than Just a Logo...Many people have the perception that your logo is your brand and not much else.

Er, Wrong! Your logo is a representation of your brand. Your brand is much more than the logo on your website, business cards and brochures. Your brand is what people think when they hear your company name.

There are six key elements that business owners like you need to be aware of and keep in mind when considering your brand development and strategies both online and offline.

The way you look does matter

Your Website

Your

MarketingSocial Media

Your

People

Customer

Service



The way you look DOES matterIt is true 99% of the time that people judge a book by its cover.

Unless someone has had previous experience with your brand, the logo you lovingly crafted on Paint isn’t really going to cut it.

In fact, it can really impact on the first impression people have of your brand. But before you go thinking that you need to spend thousands to wow people with a design masterpiece, stop.

You don’t. As long as your logo is professional and represents your company values, you’re halfway there.

1

2 Your websiteYour website is the most important online factor to consider when developing your brand. The first thing that people do when they’re looking for a product or service is search online. Websites that aren’t branded properly with good design, consistency and clarity will lose visitors in a flash.

On the other hand, websites that are branded in-line with the logo and look good will make visitors stick around. So, for example, you have a great logo with two or three bold colours; let’s say yellow, green and blue. The very last thing you would do is have any red on your website. It’s inconsistent, confusing and not in-line with your ‘branding.’



Your marketingYour marketing goes hand-in-hand with your website and must be planned and strategised in a way that brings targeted and relevant traffic to your site and therefore your business. One of the best ways to drive traffic to your site is by blogging about subjects you know a lot about and are of interest to your target consumer.

Say your business is a design agency; you could blog about design and related topics. Not only does this share the kind of information your prospective customers are searching for, but it also positions you as an expert in your field. You wouldn’t start blogging about topics that aren’t relevant to your business.You don’t. As long as your logo is professional and represents your company values, you’re halfway there.

The point of your blog is to showcase your knowledge, and if you’re not doing that, it’s not serving any purpose!

Social mediaAnother marketing technique to consider is social media. Your social media profiles must be consistent with your branding and marketing.

So, if the three main colours in your website design are yellow, green and blue; your social media platforms should be too. The “Big Four” social networks – Facebook, Twitter, Linkedin and Google Plus – all allow you to be pretty flexible with your design. You can upload a big cover image, profile picture and company information to reflect your branding and personality.

However, be cautious that the majority of people won’t engage with a business (unless it’s a global or household brand) if they plaster their social media profiles with their company logo. Group pictures of your employees, looking professional (and of course smiling!) raises more engagement as people want to interact with people and not logos.

3

4



Customer serviceThe way you treat your customers is another way your company will be ‘branded.’ Similar to the point above, have you ever mentioned a company in conversation and someone’s said: ‘Their customer service is great’ or ‘I hate phoning their online call centre’? How you treat your customers will develop either a positive or negative perception of your brand.

Even the most troublesome customers can leave satisfied if the right customer service approach is adopted and, ironically, it’s usually those troublesome customers that will tell everyone about you once they’re happy with the outcome.

Your peopleYour people are your brand ambassadors. How you treat your employees and your company culture creates your ‘internal branding.’ Branding really does come from within.

Have you ever mentioned a company and the response has been: ‘it’s meant to be a great place to work’ or ‘apparently it’s a right mess there’? This ‘branding’ has come straight from the employees.

Companies who have a focus on their employee branding are more likely to be known as a great company and a good place to work.

5

6



So, what did we learn today?These six key elements of your branding are essential in developing your company image and brand perception. Branding happens online (website, digital marketing and social media) and offline (your employees and customer service).

Concentrating on these six key elements will help you develop a positive brand image, happy staff and loyal customers who are delighted to spend with you. Who wouldn’t want that?

We’d be more than happy to help you out.If you’re looking for some help in getting your branding started or fancy a bit of a makeover we offer a wide range of branding solutions that you can find out more about here...

Your Brand is More Than Just a Logo... | www.meltdesign.co.uk




Your Brand Is More Than Just A Logo

Design

Transcript of Your Brand Is More Than Just A Logo